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A Primer for Integrated Marketing Communications - Kitchen, Philip J. De Pelsmacker, Patrick
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Kitchen, Philip J. De Pelsmacker, Patrick:
A Primer for Integrated Marketing Communications - Livres de poche

ISBN: 9780415314213

[ED: Taschenbuch], [PU: Taylor & Francis Ltd], This textbook is the first introductory primer on integrated marketing communications. It combines theory and practice to show students of marketing how different aspects of integrated marketing communications (IMC) work together. Setting the scene in which IMC has emerged, the authors explain each component of the promotional mix and go on to explain the process of functional integration. The text includes key case studies on companies, including Proctor and Gamble, NSPCC and Ardi, illustrating the practical side of IMC in addition to an introduction to the main theories at work. Including an additional Study Guide at the back, this book will be a valuable resource for students of marketing and marketing communications. 18 black & white line drawings Versandfertig in 2-4 Wochen, [SC: 0.00], Neuware, gewerbliches Angebot

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A Primer for Integrated Marketing Communications - Philip Kitchen; Patrick de Pelsmacker
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Philip Kitchen; Patrick de Pelsmacker:
A Primer for Integrated Marketing Communications - livre d'occasion

ISBN: 0415314216

ID: 7832927

This textbook is the first introductory primer on integrated marketing communications. It combines theory and practice to show students of marketing how different aspects of integrated marketing communications (IMC) work together. Setting the scene in which IMC has emerged, the authors?explain each component of the promotional mix and go on to explain the process of functional integration. The text includes key case studies on companies, including Proctor and Gamble, NSPCC and Ardi, illustrating the practical side of IMC in addition to an introduction to the main theories at work. Including an additional Study Guide?at the back, this?book will be a valuable resource for students of marketing and marketing communications. business and finance,business communication,communications,marketing,marketing and sales,skills,textbooks Marketing & Sales, Routledge

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A Primer for Integrated Marketing Communications - Kitchen, Philip; de Pelsmacker, Patrick
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Kitchen, Philip; de Pelsmacker, Patrick:
A Primer for Integrated Marketing Communications - Livres de poche

2004, ISBN: 0415314216

ID: 17887223313

[EAN: 9780415314213], [PU: Routledge], Business & Economics|Business Communication, Business & Economics|Marketing|General, Book is in overall good condition!! Cover shows some edge wear and corners are lightly worn. Pages have a minimal to moderate amount of markings. FAST SHIPPING W/USPS TRACKING!!!

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Integrated Marketing Communications : A Primer - Patrick de Pelsmacker and Philip Kitchen
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Patrick de Pelsmacker and Philip Kitchen:
Integrated Marketing Communications : A Primer - livre d'occasion

ISBN: 0415314216

ID: 20143685205

[EAN: 9780415314213], Gebraucht, wie neu, Business & Economics|Business Communication, Business & Economics|Marketing|General, Book Condition: Like New, [PU: Routledge]

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A Primer for Integrated Marketing Communications - Kitchen, Philip; de Pelsmacker, Patrick
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Kitchen, Philip; de Pelsmacker, Patrick:
A Primer for Integrated Marketing Communications - Livres de poche

2004, ISBN: 9780415314213

ID: 913171734

Routledge, 2004-09-04. Paperback. Used:Good. Ships Fast. Expedite Shipping Available., Routledge, 2004-09-04

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Détails sur le livre
Integrated Marketing Communication: A Primer
Auteur:

Kitchen, Philip J.; de Pelsmacker, Patrick; Kitchen Philip

Titre:

Integrated Marketing Communication: A Primer

ISBN:

This textbook is the first introductory primer on integrated marketing communications. It combines theory and practice to show students of marketing how different aspects of integrated marketing communications (IMC) work together. Setting the scene in which IMC has emerged, the authors explain each component of the promotional mix and go on to explain the process of functional integration. The text includes key case studies on companies, including Proctor and Gamble, NSPCC and Ardi, illustrating the practical side of IMC in addition to an introduction to the main theories at work. Including an additional Study Guide at the back, this book will be a valuable resource for students of marketing and marketing communications.

Informations détaillées sur le livre - Integrated Marketing Communication: A Primer


EAN (ISBN-13): 9780415314213
ISBN (ISBN-10): 0415314216
Livre de poche
Date de parution: 2004
Editeur: ROUTLEDGE CHAPMAN & HALL
208 Pages
Poids: 0,363 kg
Langue: eng/Englisch

Livre dans la base de données depuis 04.11.2007 20:46:53
Livre trouvé récemment le 18.04.2017 09:49:34
ISBN/EAN: 0415314216

ISBN - Autres types d'écriture:
0-415-31421-6, 978-0-415-31421-3


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