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How Brands Grow: What Marketers Don't Know - Byron Sharp
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Byron Sharp:
How Brands Grow: What Marketers Don't Know - edition reliée, livre de poche

2013, ISBN: 0195573560

[SR: 14114], Gebundene Ausgabe, [EAN: 9780195573565], Oxford University Press, Oxford University Press, Book, [PU: Oxford University Press], Oxford University Press, What Marketers Don't KnowGebundenes BuchVoted AdAge's Most-Recommended Marketing Book of the Summer 2013.This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands. It is the first book to present these laws in context and to explore their meaning and application. The most distinctive element to this book is that the laws presented are tried and tested; they have been found to hold over varied conditions, time and countries. This is contra to most marketing texts and indeed, much information provides evidence that much modern marketing theory is far from soundly based., 58318011, Verbraucherverhalten, 58316011, Marketing & Verkauf, 58173011, Business, Karriere & Geld, 54071011, Genres, 52044011, Fremdsprachige Bücher, 58325011, Forschung, 58319011, Marketing, 58316011, Marketing & Verkauf, 58173011, Business, Karriere & Geld, 54071011, Genres, 52044011, Fremdsprachige Bücher

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How Brands Grow: What Marketers Don't Know - Byron Sharp
Livre non disponible
(*)
Byron Sharp:
How Brands Grow: What Marketers Don't Know - edition reliée, livre de poche

ISBN: 0195573560

[SR: 16937], Hardcover, [EAN: 9780195573565], Oxford University Press, Oxford University Press, Book, [PU: Oxford University Press], Oxford University Press, This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands. It is the first book to present these laws in context and to explore their meaning and application. The most distinctive element to this book is that the laws presented are tried and tested; they have been found to hold over varied conditions, time and countries. This is contrary to most marketing texts and indeed, much information provides evidence that much modern marketing theory is far from soundly based., 2700, Consumer Behavior, 2698, Marketing & Sales, 3, Business & Money, 1000, Subjects, 283155, Books, 2709, Research, 2702, Marketing, 2698, Marketing & Sales, 3, Business & Money, 1000, Subjects, 283155, Books, 491624, Marketing, 468220, Business & Finance, 465600, New, Used & Rental Textbooks, 2349030011, Specialty Boutique, 283155, Books

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How Brands Grow: What Marketers Don't Know - Byron Sharp
Livre non disponible
(*)
Byron Sharp:
How Brands Grow: What Marketers Don't Know - edition reliée, livre de poche

ISBN: 0195573560

[SR: 16141], Hardcover, [EAN: 9780195573565], Oxford University Press, Oxford University Press, Book, [PU: Oxford University Press], Oxford University Press, This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands. It is the first book to present these laws in context and to explore their meaning and application. The most distinctive element to this book is that the laws presented are tried and tested; they have been found to hold over varied conditions, time and countries. This is contrary to most marketing texts and indeed, much information provides evidence that much modern marketing theory is far from soundly based., 2700, Consumer Behavior, 2698, Marketing & Sales, 3, Business & Money, 1000, Subjects, 283155, Books, 2709, Research, 2702, Marketing, 2698, Marketing & Sales, 3, Business & Money, 1000, Subjects, 283155, Books, 491624, Marketing, 468220, Business & Finance, 465600, New, Used & Rental Textbooks, 2349030011, Specialty Boutique, 283155, Books

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How Brands Grow: What Marketers Don't Know - Byron Sharp
Livre non disponible
(*)
Byron Sharp:
How Brands Grow: What Marketers Don't Know - edition reliée, livre de poche

2010, ISBN: 0195573560

[SR: 2199], Hardcover, [EAN: 9780195573565], Oxford University Press, Oxford University Press, Book, [PU: Oxford University Press], 2010-03-11, Oxford University Press, How Brands Grow, 659960, Brands & Corporate Identity, 268314, Sales & Marketing, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 268322, Market Research, 268314, Sales & Marketing, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 268326, Research, 268314, Sales & Marketing, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books

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How Brands Grow - Byron Sharp
Livre non disponible
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Byron Sharp:
How Brands Grow - edition reliée, livre de poche

ISBN: 9780195573565

Hardback, [PU: Oxford University Press Australia], Brings science to marketing with practical findings that have been replicated, explained and generalised into 'laws' we can rely on. Provides insight for all business professionals to market their brands effectively. Author from University of South Australia., Sales & Marketing

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Détails sur le livre
How Brands Grow
Auteur:

Sharp, Byron

Titre:

How Brands Grow

ISBN:

Brings science to marketing with practical findings that have been replicated, explained and generalised into 'laws' we can rely on. Provides insight for all business professionals to market their brands effectively. Author from University of South Australia.

Informations détaillées sur le livre - How Brands Grow


EAN (ISBN-13): 9780195573565
ISBN (ISBN-10): 0195573560
Version reliée
Livre de poche
Date de parution: 2010
Editeur: Oxford University Press
246 Pages
Poids: 0,599 kg
Langue: eng/Englisch

Livre dans la base de données depuis 12.01.2007 10:24:53
Livre trouvé récemment le 10.05.2017 12:28:09
ISBN/EAN: 0195573560

ISBN - Autres types d'écriture:
0-19-557356-0, 978-0-19-557356-5


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