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Essentials of Marketing - Lancaster, Geoff Massingham, Lester Ashford, Ruth
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Lancaster, Geoff Massingham, Lester Ashford, Ruth:
Essentials of Marketing - Livres de poche

ISBN: 9780077098605

[ED: Softcover], [PU: McGraw-Hill Education Ltd], The new edition of Essentials of Marketing synthesises contemporary marketing knowledge to present the fundamental principles that underpin any introductory marketing course, while retaining the core coverage of marketing perspectives, tools, and planning from the previous edition. This edition has been revised to meet the needs of students taking the CIM Marketing Fundamentals examination, for which this text is essential reading. Table of contents: Preface Using the text: A route map Part One: Marketing Perspective and Context 1. The Marketing Culture 2. The Marketing Environment 3. Understanding the Behaviour of Customers 4. Market segmentation, targeting and positioning Part Two: The Marketing Tools 5. Marketing Information Systems and Research 6. The product (or service) 7. Pricing 8. Channels of distribution and logistics 9. Marketing communications 10. Selling and sales management Part Three: Marketing Planning and Decision-Making 11. Sales Forecasting 12. Marketing planning: combining the marketing mix Part Four: Marketings Wider Issues 13. Customer care and relationship marketing 14. International Marketing Part Five: Case Studies 15. Undertaking extended case studies 16. Undertaking mini case studies Appendices Appendix 1: Further strategic marketing planning tools Appendix 2: Extended case studies: further useful concepts and definitions 576 p. - 248.9 x 193 mm Sofort lieferbar, [SC: 0.00], Neuware, gewerbliches Angebot

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Essentials of Marketing - Geoff Lancaster
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Geoff Lancaster:
Essentials of Marketing - Livres de poche

ISBN: 9780077098605

ID: 9780077098605

This edition of `Essentials of Marketing` synthesises contemporary marketing knowledge to present the fundamental principles that underpin any introductory marketing course, while retaining the core coverage of marketing perspectives, tools, and planning from the previous edition. This edition has been revised to meet the needs of students taking the CIM Marketing Fundamentals examination, for which this text is essential reading. Essentials of Marketing: This edition of `Essentials of Marketing` synthesises contemporary marketing knowledge to present the fundamental principles that underpin any introductory marketing course, while retaining the core coverage of marketing perspectives, tools, and planning from the previous edition. This edition has been revised to meet the needs of students taking the CIM Marketing Fundamentals examination, for which this text is essential reading., Mcgraw-Hill Education Ltd

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Essentials of Marketing - Geoff Lancaster
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Geoff Lancaster:
Essentials of Marketing - Livres de poche

2001, ISBN: 0077098609

ID: 11704518982

[EAN: 9780077098605], Neubuch, [PU: Mcgraw-Hill Publ.Comp. Dez 2001], Neuware - This edition of 'Essentials of Marketing' synthesises contemporary marketing knowledge to present the fundamental principles that underpin any introductory marketing course, while retaining the core coverage of marketing perspectives, tools, and planning from the previous edition. This edition has been revised to meet the needs of students taking the CIM Marketing Fundamentals examination, for which this text is essential reading. 576 pp. Englisch

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Essentials of Marketing - Geoff Lancaster
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Geoff Lancaster:
Essentials of Marketing - Livres de poche

2001, ISBN: 0077098609

ID: 16408894618

[EAN: 9780077098605], Neubuch, [PU: Mcgraw-Hill Publ.Comp. Dez 2001], Neuware - This edition of 'Essentials of Marketing' synthesises contemporary marketing knowledge to present the fundamental principles that underpin any introductory marketing course, while retaining the core coverage of marketing perspectives, tools, and planning from the previous edition. This edition has been revised to meet the needs of students taking the CIM Marketing Fundamentals examination, for which this text is essential reading. 576 pp. Englisch

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Essentials of Marketing - Geoff Lancaster; Lester Massingham; Ruth Ashford
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Geoff Lancaster; Lester Massingham; Ruth Ashford:
Essentials of Marketing - Livres de poche

2001, ISBN: 9780077098605

ID: 3378611

[ED: 4], 4th Revised edition, Softcover, Buch, [PU: McGraw Hill Higher Education]

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Détails sur le livre
Essentials of Marketing
Auteur:

Lancaster, Geoff; Massingham, Lester; Ashford, Ruth

Titre:

Essentials of Marketing

ISBN:

Synthesises marketing knowledge to present the fundamental principles that underpin introductory marketing courses. This book covers marketing perspectives, tools, and planning. Added material meets the needs of students taking the CIM Marketing Fundamentals examination.

Informations détaillées sur le livre - Essentials of Marketing


EAN (ISBN-13): 9780077098605
ISBN (ISBN-10): 0077098609
Version reliée
Livre de poche
Date de parution: 2001
Editeur: Mcgraw-Hill Publ.Comp.
549 Pages
Poids: 1,253 kg
Langue: eng/Englisch

Livre dans la base de données depuis 06.06.2007 15:37:33
Livre trouvé récemment le 05.02.2017 20:40:29
ISBN/EAN: 0077098609

ISBN - Autres types d'écriture:
0-07-709860-9, 978-0-07-709860-5


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