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Marketing Strategy: A Decision Focused Approach - Orville Walker; John Mullins; Jr., Harper Boyd
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Orville Walker; John Mullins; Jr., Harper Boyd:

Marketing Strategy: A Decision Focused Approach - livre d'occasion

ISBN: 0073381152

ID: 6760182

Marketing Strategy, 7e is a focused, succinct text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing's cross/inter-functional relationships. This text distinguishes itself from competitors by maintaining a strong approach to strategic decision making. The Seventh Edition helps students integrate what they have learned about analytical tools and the 4P's of marketing within a broader framework of competitive strategy. Four key and relevant trends that are sweeping the world of marketing theory and practice are integrated throughout this new edition. business and finance,business and investing,education and reference,management,management and leadership,marketing,marketing and sales,research,textbooks Marketing & Sales, McGraw-Hill/Irwin

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Marketing Strategy: A Decision-Focused Approach - Walker, Orville C., Jr. / Mullins, John W.
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Walker, Orville C., Jr. / Mullins, John W.:

Marketing Strategy: A Decision-Focused Approach - livre d'occasion

ISBN: 9780073381152

ID: 273522

Marketing Strategy, 7e is a focused, succinct text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing's cross/inter-functional relationships. This text distinguishes itself from competitors by maintaining a strong approach to strategic decision making. The Seventh Edition helps students integrate what they have learned about analytical tools and the 4P's of marketing within a broader framework of competitive strategy. Four key and relevant trends that are sweeping the world of marketing theory and practice are integrated throughout this new edition. Marketing Strategy: A Decision-Focused Approach Walker, Orville C., Jr. / Mullins, John W., Irwin/McGraw-Hill

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Marketing Strategy
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Marketing Strategy - livre d'occasion

ISBN: 9780073381152

ID: 9780073381152Rent125

Marketing Strategy, 7e is a focused, succinct text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing's cross/inter-functional relationships. This text distinguishes itself from competitors by maintaining a strong approach to strategic decision making. The Seventh Edition helps students integrate what they have learned about analytical tools and the 4P's of marketing within a broader framework of competitive strategy. Four key and relevant trends that are sweeping the world of marketing theory and practice are integrated throughout this new edition. Media > Books, McGraw-Hill

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Marketing Strategy: A Decision Focused Approach - Walker, Orville, Mullins, John, Boyd, Jr., Harper
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Walker, Orville, Mullins, John, Boyd, Jr., Harper:
Marketing Strategy: A Decision Focused Approach - livre d'occasion

ISBN: 0073381152

ID: 19419181277

[EAN: 9780073381152], Gebraucht, sehr guter Zustand, [PU: McGraw-Hill/Irwin], Business & Economics|General, Business & Economics|Management, Business & Economics|Marketing|General, Business & Economics|Marketing|Research, All sales benefits The Maryland Book Bank

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Marketing Strategy: A Decision-Focused Approach
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Marketing Strategy: A Decision-Focused Approach - livre d'occasion

2010, ISBN: 9780073381152

ID: 27dadd9d8665440919a0bae2206f055c

Binding:Taschenbuch,Edition:0007,Label:Mcgraw Hill Book Co,Publisher:Mcgraw Hill Book Co,NumberOfItems:1,PackageQuantity:1,medium:Taschenbuch,numberOfPages:352,publicationDate:2010-02-17,authors:Walker, Orville C. , Jr.,Mullins, John W.,ISBN:0073381152 Taschenbuch, Mcgraw Hill Book Co

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Détails sur le livre
Marketing Strategy: A Decision-Focused Approach
Auteur:

Walker, Orville C. , Jr.; Mullins, John W.

Titre:

Marketing Strategy: A Decision-Focused Approach

ISBN:

0073381152

Marketing Strategy 7/e is a flexible, short, paper-back text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketings cross/inter-functional relationships. The books strategic decision making remains the key strength of this text while separating itself from all the competitors. The 7th edition helps students integrate what they have learned about analytical tools and the 4Ps of marketing within a broader framework of competitive strategy. Four key and relevant trends that are sweeping the world of marketing theory and practice are integrated throughout this new edition.

Informations détaillées sur le livre - Marketing Strategy: A Decision-Focused Approach


EAN (ISBN-13): 9780073381152
ISBN (ISBN-10): 0073381152
Livre de poche
Date de parution: 2010
Editeur: MCGRAW HILL BOOK CO
352 Pages
Poids: 0,635 kg
Langue: eng/Englisch

Livre dans la base de données depuis 25.04.2011 04:23:31
Livre trouvé récemment le 02.01.2017 18:50:18
ISBN/EAN: 0073381152

ISBN - Autres types d'écriture:
0-07-338115-2, 978-0-07-338115-2

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