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Consumer Behavior: Building Marketing Strategy - Delbert Hawkins, David Mothersbaugh, Roger Best
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Delbert Hawkins, David Mothersbaugh, Roger Best:
Consumer Behavior: Building Marketing Strategy - edition reliée, livre de poche

ISBN: 0073381101

[SR: 774756], Hardcover, [EAN: 9780073381107], McGraw-Hill/Irwin, McGraw-Hill/Irwin, Book, [PU: McGraw-Hill/Irwin], McGraw-Hill/Irwin, This book is a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis is the organizing factor in the book. The four major parts of the wheel are consumer affect and cognition, consumer behavior, consumer environment, and marketing strategy. Each of these components is the topic of one of the four major sections in the book., 2739, Commerce, 2581, Economics, 3, Business & Money, 1000, Subjects, 283155, Books, 2700, Consumer Behavior, 2698, Marketing & Sales, 3, Business & Money, 1000, Subjects, 283155, Books, 2709, Research, 2702, Marketing, 2698, Marketing & Sales, 3, Business & Money, 1000, Subjects, 283155, Books, 491624, Marketing, 468220, Business & Finance, 465600, New, Used & Rental Textbooks, 2349030011, Specialty Boutique, 283155, Books

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Consumer Behavior: Building Marketing Strategy - Delbert Hawkins, David Mothersbaugh, Roger Best
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Delbert Hawkins, David Mothersbaugh, Roger Best:
Consumer Behavior: Building Marketing Strategy - edition reliée, livre de poche

ISBN: 0073381101

[SR: 556425], Hardcover, [EAN: 9780073381107], McGraw-Hill/Irwin, McGraw-Hill/Irwin, Book, [PU: McGraw-Hill/Irwin], McGraw-Hill/Irwin, This book is a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis is the organizing factor in the book. The four major parts of the wheel are consumer affect and cognition, consumer behavior, consumer environment, and marketing strategy. Each of these components is the topic of one of the four major sections in the book., 2739, Commerce, 2581, Economics, 3, Business & Money, 1000, Subjects, 283155, Books, 2700, Consumer Behavior, 2698, Marketing & Sales, 3, Business & Money, 1000, Subjects, 283155, Books, 2709, Research, 2702, Marketing, 2698, Marketing & Sales, 3, Business & Money, 1000, Subjects, 283155, Books, 491624, Marketing, 468220, Business & Finance, 465600, New, Used & Rental Textbooks, 2349030011, Specialty Boutique, 283155, Books

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Consumer Behavior: Building Marketing Strategy - Delbert Hawkins, David Mothersbaugh, Roger Best
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Delbert Hawkins, David Mothersbaugh, Roger Best:
Consumer Behavior: Building Marketing Strategy - edition reliée, livre de poche

ISBN: 0073381101

[SR: 774756], Hardcover, [EAN: 9780073381107], McGraw-Hill/Irwin, McGraw-Hill/Irwin, Book, [PU: McGraw-Hill/Irwin], McGraw-Hill/Irwin, This book is a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis is the organizing factor in the book. The four major parts of the wheel are consumer affect and cognition, consumer behavior, consumer environment, and marketing strategy. Each of these components is the topic of one of the four major sections in the book., 2739, Commerce, 2581, Economics, 3, Business & Money, 1000, Subjects, 283155, Books, 2700, Consumer Behavior, 2698, Marketing & Sales, 3, Business & Money, 1000, Subjects, 283155, Books, 2709, Research, 2702, Marketing, 2698, Marketing & Sales, 3, Business & Money, 1000, Subjects, 283155, Books, 491624, Marketing, 468220, Business & Finance, 465600, New, Used & Rental Textbooks, 2349030011, Specialty Boutique, 283155, Books

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CONSUMER BEHAVIOUR 11ED - International Edition
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ISBN: 0073381101

ID: 22480474500

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Consumer Behavior : Building Marketing Strategy - Roger Best; David L. Mothersbaugh; Delbert Hawkins
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Consumer Behavior : Building Marketing Strategy - livre d'occasion

ISBN: 0073381101

ID: 6401964

Consumer Behavior : Building Marketing Strategy business,business and finance,business and investing,commerce,economics,education and reference,marketing,marketing and sales,research,textbooks Marketing & Sales, McGraw-Hill School Education Group

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Détails sur le livre
Consumer Behavior: Building Marketing Strategy

This book is a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis is the organizing factor in the book. The four major parts of the wheel are consumer affect and cognition, consumer behavior, consumer environment, and marketing strategy. Each of these components is the topic of one of the four major sections in the book.

Informations détaillées sur le livre - Consumer Behavior: Building Marketing Strategy


EAN (ISBN-13): 9780073381107
ISBN (ISBN-10): 0073381101
Version reliée
Livre de poche
Date de parution: 2010
Editeur: MCGRAW HILL BOOK CO
778 Pages
Langue: eng/Englisch

Livre dans la base de données depuis 10.06.2010 08:34:04
Livre trouvé récemment le 30.11.2017 18:19:58
ISBN/EAN: 0073381101

ISBN - Autres types d'écriture:
0-07-338110-1, 978-0-07-338110-7


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