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Strategic Database Marketing: The Masterplan for Starting and Managing a Profitable, Customer-Based Marketing Program - Hughes, Arthur Middleton
Livre non disponible
(*)
Hughes, Arthur Middleton:
Strategic Database Marketing: The Masterplan for Starting and Managing a Profitable, Customer-Based Marketing Program - edition reliée, livre de poche

2006, ISBN: 9780071773485

[ED: Hardcover], [PU: McGraw-Hill Education Ltd], Use the latest digital technologies for lifelong customers and repeat sales "Arthur Middleton Hughes is database marketing's Great Explainer. He has a unique gift for taking complex subjects and breaking them down in ways people can easily understand. This is the most approachable book I have ever read on the subject." -Ken Magill, Publisher, The Magill Report "Strategic Database Marketing is a must-read for anyone in CRM or e-mail marketing. The Customer Lifetime Value information and formula is critical to utilize. Arthur's information makes it easy to update with your e-mail metrics and improve KPIs to know the success of each marketing program." -David Horwedel, eCRM Program Manager, Dell "Arthur Hughes is truly a direct marketing database guru. This edition of Strategic Database Marketing [is a] must-read for any marketer in today's ever-changing environment." -Vicki Updike, President, Miles Kimball Company "Strategic Database Marketing objectively challenges the very way we go about using our data and where we should be going in the future. It is an important, informative, and enjoyable read." -Matt Edgar, Founder, Global Marketing Alliance and publisher of Direct Marketing International "Strategic Database Marketing provides the fundamentals of consumer data management that every marketer should know. Arthur's insight into utilizing e-mail and social media both as a data source and communication medium is key to creating the highly relevant and targeted messaging that today's consumers demand." -Angela Sanchez, Sr. Director of Marketing, Universal Music Group "Arthur Hughes describes how smart marketers amass the mounds of valuable customer data accumulated by their company, find common characteristics among those individuals, and then suggest a product or service that customers will be eager to purchase-even before they know they want to buy it." -Kathryn Kiritsis, Director Online Marketing, Avis Budget Group "Read this book if you are looking to make sense of the complexities of database marketing in the digital world. Mr. Hughes has produced a tour de force." -Steve Cobden, CMO, Thompson & Company of Tampa, Inc. "I have learned so much from Arthur Hughes over the years! This book is no exception. He continues not only to address theory, but also offer practical, measurable application." -Sue Coakley, Sr. Director, Customer Contact Strategy, Yahoo! About the Book: Since the previous edition of Strategic Database Marketing was published in 2006, digital tools like Google, e-mail, mobile devices, and social networking sites have completely changed the game. Customer outreach knows no boundaries, program management is more complex, and smart use of databases is absolutely critical to success. With these new challenges, though, come great opportunities-and this thoroughly updated new edition has everything you need to seize them all. Retaining all the tips, tactics, and strategies that have made Strategic Database Marketing the go-to resource for marketers who take their craft seriously, this classic guide gives you the most current tools and techniques for gathering and measuring metrics and making accurate predictions with them. Completely revised and updated, this new edition covers all the foundational database marketing principles and practices, including: * Lifetime value (LTV) * Building profits with recency and frequency * The off-e-mail sales multiplier * Customer and subscriber acquisition * Monetary (RFM) analysis * Expanding retail store traffic * Customer segmentation * Analytics and modeling * Loyalty marketing * Measuring the impact of social media * Testing and control groups * Business-to-business database marketing All quizzes, forms, strategies, charts, and graphs are available online for instant reference and downloads. The book also enables you to calculate the lifetime value of your subscribers and customers and sample online databases to quantify your efforts. The personal customer information stored in your company's database files provides you with a unique and valuable competitive advantage. But are you using that information productively? Is your data difficult if not impossible for frontline employees to access when needed? Strategic Database Marketing, Fourth Edition, is a one-stop resource for making the best possible use of database marketing to meet your strategic goals while keeping up with the changing nature of the market. Sofort lieferbar, [SC: 0.00], Neuware, gewerbliches Angebot

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Strategic Database Marketing: The Masterplan for Starting and Managing a Profitable, Customer-Based Marketing Program - Arthur Middleton Hughes
Livre non disponible
(*)
Arthur Middleton Hughes:
Strategic Database Marketing: The Masterplan for Starting and Managing a Profitable, Customer-Based Marketing Program - nouveau livre

2012, ISBN: 0071773487

ID: 8104194962

[EAN: 9780071773485], Neubuch, [PU: Mcgraw-Hill Education Ltd Feb 2012], BUSINESS & ECONOMICS / MARKETING GENERAL; SALES SELLING GENERAL, Neuware - Use the latest digital technologies for lifelong customers and repeat sales 'Arthur Middleton Hughes is database marketing's Great Explainer. He has a unique gift for taking complex subjects and breaking them down in ways people can easily understand. This is the most approachable book I have ever read on the subject.' -Ken Magill, Publisher, The Magill Report ' Strategic Database Marketing is a must-read for anyone in CRM or e-mail marketing. The Customer Lifetime Value information and formula is critical to utilize. Arthur's information makes it easy to update with your e-mail metrics and improve KPIs to know the success of each marketing program.' -David Horwedel, eCRM Program Manager, Dell 'Arthur Hughes is truly a direct marketing database guru. This edition of Strategic Database Marketing [is a] must-read for any marketer in today's ever-changing environment.' -Vicki Updike, President, Miles Kimball Company ' Strategic Database Marketing objectively challenges the very way we go about using our data and where we should be going in the future. It is an important, informative, and enjoyable read.' -Matt Edgar, Founder, Global Marketing Alliance and publisher of Direct Marketing International ' Strategic Database Marketing provides the fundamentals of consumer data management that every marketer should know. Arthur's insight into utilizing e-mail and social media both as a data source and communication medium is key to creating the highly relevant and targeted messaging that today's consumers demand.' -Angela Sanchez, Sr. Director of Marketing, Universal Music Group 'Arthur Hughes describes how smart marketers amass the mounds of valuable customer data accumulated by their company, find common characteristics among those individuals, and then suggest a product or service that customers will be eager to purchase-even before they know they want to buy it.' -Kathryn Kiritsis, Director Online Marketing, Avis Budget Group 'Read this book if you are looking to make sense of the complexities of database marketing in the digital world. Mr. Hughes has produced a tour de force .' -Steve Cobden, CMO, Thompson & Company of Tampa, Inc. 'I have learned so much from Arthur Hughes over the years! This book is no exception. He continues not only to address theory, but also offer practical, measurable application.' -Sue Coakley, Sr. Director, Customer Contact Strategy, Yahoo! About the Book: Since the previous edition of Strategic Database Marketing was published in 2006, digital tools like Google, e-mail, mobile devices, and social networking sites have completely changed the game. Customer outreach knows no boundaries, program management is more complex, and smart use of databases is absolutely critical to success. With these new challenges, though, come great opportunities-and this thoroughly updated new edition has everything you need to seize them all. Retaining all the tips, tactics, and strategies that have made Strategic Database Marketing the go-to resource for marketers who take their craft seriously, this classic guide gives you the most current tools and techniques for gathering and measuring metrics and making accurate predictions with them. Completely revised and updated, this new edition covers all the foundational database marketing principles and practices, including: Lifetime value (LTV) Building profits with recency and frequency The off-e-mail sales multiplier Customer and subscriber acquisition Monetary (RFM) analysis Expanding retail store traffic Customer segmentation Analytics and modeling Loyalty marketing Measuring the impact of social media Testing and control groups Business-to-business database marketing All quizzes, forms, strategies, charts 598 pp. Englisch

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Strategic Database Marketing: The Masterplan for Starting and Managing a Profitable, Customer-Based Marketing Program - Arthur Middleton Hughes
Livre non disponible
(*)
Arthur Middleton Hughes:
Strategic Database Marketing: The Masterplan for Starting and Managing a Profitable, Customer-Based Marketing Program - nouveau livre

2012, ISBN: 0071773487

ID: 14587319762

[EAN: 9780071773485], Neubuch, [PU: Mcgraw-Hill Education Ltd Feb 2012], BUSINESS & ECONOMICS / MARKETING GENERAL; SALES SELLING GENERAL, Neuware - Use the latest digital technologies for lifelong customers and repeat sales 'Arthur Middleton Hughes is database marketing's Great Explainer. He has a unique gift for taking complex subjects and breaking them down in ways people can easily understand. This is the most approachable book I have ever read on the subject.' -Ken Magill, Publisher, The Magill Report ' Strategic Database Marketing is a must-read for anyone in CRM or e-mail marketing. The Customer Lifetime Value information and formula is critical to utilize. Arthur's information makes it easy to update with your e-mail metrics and improve KPIs to know the success of each marketing program.' -David Horwedel, eCRM Program Manager, Dell 'Arthur Hughes is truly a direct marketing database guru. This edition of Strategic Database Marketing [is a] must-read for any marketer in today's ever-changing environment.' -Vicki Updike, President, Miles Kimball Company ' Strategic Database Marketing objectively challenges the very way we go about using our data and where we should be going in the future. It is an important, informative, and enjoyable read.' -Matt Edgar, Founder, Global Marketing Alliance and publisher of Direct Marketing International ' Strategic Database Marketing provides the fundamentals of consumer data management that every marketer should know. Arthur's insight into utilizing e-mail and social media both as a data source and communication medium is key to creating the highly relevant and targeted messaging that today's consumers demand.' -Angela Sanchez, Sr. Director of Marketing, Universal Music Group 'Arthur Hughes describes how smart marketers amass the mounds of valuable customer data accumulated by their company, find common characteristics among those individuals, and then suggest a product or service that customers will be eager to purchase-even before they know they want to buy it.' -Kathryn Kiritsis, Director Online Marketing, Avis Budget Group 'Read this book if you are looking to make sense of the complexities of database marketing in the digital world. Mr. Hughes has produced a tour de force .' -Steve Cobden, CMO, Thompson & Company of Tampa, Inc. 'I have learned so much from Arthur Hughes over the years! This book is no exception. He continues not only to address theory, but also offer practical, measurable application.' -Sue Coakley, Sr. Director, Customer Contact Strategy, Yahoo! About the Book: Since the previous edition of Strategic Database Marketing was published in 2006, digital tools like Google, e-mail, mobile devices, and social networking sites have completely changed the game. Customer outreach knows no boundaries, program management is more complex, and smart use of databases is absolutely critical to success. With these new challenges, though, come great opportunities-and this thoroughly updated new edition has everything you need to seize them all. Retaining all the tips, tactics, and strategies that have made Strategic Database Marketing the go-to resource for marketers who take their craft seriously, this classic guide gives you the most current tools and techniques for gathering and measuring metrics and making accurate predictions with them. Completely revised and updated, this new edition covers all the foundational database marketing principles and practices, including: Lifetime value (LTV) Building profits with recency and frequency The off-e-mail sales multiplier Customer and subscriber acquisition Monetary (RFM) analysis Expanding retail store traffic Customer segmentation Analytics and modeling Loyalty marketing Measuring the impact of social media Testing and control groups Business-to-business database marketing All quizzes, forms, strategies, charts 598 pp. Englisch

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NEW BOOK Frais d'envoi EUR 9.04
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(*) Livre non disponible signifie que le livre est actuellement pas disponible à l'une des plates-formes associées nous recherche.
Strategic Database Marketing: The Masterplan for Starting and Managing a Profitable, Customer-Based Marketing Program - Arthur Middleton Hughes
Livre non disponible
(*)
Arthur Middleton Hughes:
Strategic Database Marketing: The Masterplan for Starting and Managing a Profitable, Customer-Based Marketing Program - nouveau livre

2006, ISBN: 9780071773485

[ED: Buch], [PU: McGraw-Hill Education Ltd], Neuware - Use the latest digital technologies for lifelong customers and repeat sales 'Arthur Middleton Hughes is database marketing's Great Explainer. He has a unique gift for taking complex subjects and breaking them down in ways people can easily understand. This is the most approachable book I have ever read on the subject.' -Ken Magill, Publisher, The Magill Report ' Strategic Database Marketing is a must-read for anyone in CRM or e-mail marketing. The Customer Lifetime Value information and formula is critical to utilize. Arthur's information makes it easy to update with your e-mail metrics and improve KPIs to know the success of each marketing program.' -David Horwedel, eCRM Program Manager, Dell 'Arthur Hughes is truly a direct marketing database guru. This edition of Strategic Database Marketing [is a] must-read for any marketer in today's ever-changing environment.' -Vicki Updike, President, Miles Kimball Company ' Strategic Database Marketing objectively challenges the very way we go about using our data and where we should be going in the future. It is an important, informative, and enjoyable read.' -Matt Edgar, Founder, Global Marketing Alliance and publisher of Direct Marketing International ' Strategic Database Marketing provides the fundamentals of consumer data management that every marketer should know. Arthur's insight into utilizing e-mail and social media both as a data source and communication medium is key to creating the highly relevant and targeted messaging that today's consumers demand.' -Angela Sanchez, Sr. Director of Marketing, Universal Music Group 'Arthur Hughes describes how smart marketers amass the mounds of valuable customer data accumulated by their company, find common characteristics among those individuals, and then suggest a product or service that customers will be eager to purchase-even before they know they want to buy it.' -Kathryn Kiritsis, Director Online Marketing, Avis Budget Group 'Read this book if you are looking to make sense of the complexities of database marketing in the digital world. Mr. Hughes has produced a tour de force .' -Steve Cobden, CMO, Thompson & Company of Tampa, Inc. 'I have learned so much from Arthur Hughes over the years! This book is no exception. He continues not only to address theory, but also offer practical, measurable application.' -Sue Coakley, Sr. Director, Customer Contact Strategy, Yahoo! About the Book: Since the previous edition of Strategic Database Marketing was published in 2006, digital tools like Google, e-mail, mobile devices, and social networking sites have completely changed the game. Customer outreach knows no boundaries, program management is more complex, and smart use of databases is absolutely critical to success. With these new challenges, though, come great opportunities-and this thoroughly updated new edition has everything you need to seize them all. Retaining all the tips, tactics, and strategies that have made Strategic Database Marketing the go-to resource for marketers who take their craft seriously, this classic guide gives you the most current tools and techniques for gathering and measuring metrics and making accurate predictions with them. Completely revised and updated, this new edition covers all the foundational database marketing principles and practices, including: Lifetime value (LTV) Building profits with recency and frequency The off-e-mail sales multiplier Customer and subscriber acquisition Monetary (RFM) analysis Expanding retail store traffic Customer segmentation Analytics and modeling Loyalty marketing Measuring the impact of social media Testing and control groups Business-to-business database marketing All quizzes, forms, strategies, charts -, [SC: 0.00], Neuware, gewerbliches Angebot, 236x158x50 mm, [GW: 813g]

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(*) Livre non disponible signifie que le livre est actuellement pas disponible à l'une des plates-formes associées nous recherche.
Strategic Database Marketing: The Masterplan for Starting and Managing a Profitable, Customer-Based Marketing Program - Arthur Middleton Hughes
Livre non disponible
(*)
Arthur Middleton Hughes:
Strategic Database Marketing: The Masterplan for Starting and Managing a Profitable, Customer-Based Marketing Program - nouveau livre

2006, ISBN: 9780071773485

[ED: Buch], [PU: McGraw-Hill Education Ltd], Neuware - Use the latest digital technologies for lifelong customers and repeat sales 'Arthur Middleton Hughes is database marketing's Great Explainer. He has a unique gift for taking complex subjects and breaking them down in ways people can easily understand. This is the most approachable book I have ever read on the subject.' -Ken Magill, Publisher, The Magill Report ' Strategic Database Marketing is a must-read for anyone in CRM or e-mail marketing. The Customer Lifetime Value information and formula is critical to utilize. Arthur's information makes it easy to update with your e-mail metrics and improve KPIs to know the success of each marketing program.' -David Horwedel, eCRM Program Manager, Dell 'Arthur Hughes is truly a direct marketing database guru. This edition of Strategic Database Marketing [is a] must-read for any marketer in today's ever-changing environment.' -Vicki Updike, President, Miles Kimball Company ' Strategic Database Marketing objectively challenges the very way we go about using our data and where we should be going in the future. It is an important, informative, and enjoyable read.' -Matt Edgar, Founder, Global Marketing Alliance and publisher of Direct Marketing International ' Strategic Database Marketing provides the fundamentals of consumer data management that every marketer should know. Arthur's insight into utilizing e-mail and social media both as a data source and communication medium is key to creating the highly relevant and targeted messaging that today's consumers demand.' -Angela Sanchez, Sr. Director of Marketing, Universal Music Group 'Arthur Hughes describes how smart marketers amass the mounds of valuable customer data accumulated by their company, find common characteristics among those individuals, and then suggest a product or service that customers will be eager to purchase-even before they know they want to buy it.' -Kathryn Kiritsis, Director Online Marketing, Avis Budget Group 'Read this book if you are looking to make sense of the complexities of database marketing in the digital world. Mr. Hughes has produced a tour de force .' -Steve Cobden, CMO, Thompson & Company of Tampa, Inc. 'I have learned so much from Arthur Hughes over the years! This book is no exception. He continues not only to address theory, but also offer practical, measurable application.' -Sue Coakley, Sr. Director, Customer Contact Strategy, Yahoo! About the Book: Since the previous edition of Strategic Database Marketing was published in 2006, digital tools like Google, e-mail, mobile devices, and social networking sites have completely changed the game. Customer outreach knows no boundaries, program management is more complex, and smart use of databases is absolutely critical to success. With these new challenges, though, come great opportunities-and this thoroughly updated new edition has everything you need to seize them all. Retaining all the tips, tactics, and strategies that have made Strategic Database Marketing the go-to resource for marketers who take their craft seriously, this classic guide gives you the most current tools and techniques for gathering and measuring metrics and making accurate predictions with them. Completely revised and updated, this new edition covers all the foundational database marketing principles and practices, including: Lifetime value (LTV) Building profits with recency and frequency The off-e-mail sales multiplier Customer and subscriber acquisition Monetary (RFM) analysis Expanding retail store traffic Customer segmentation Analytics and modeling Loyalty marketing Measuring the impact of social media Testing and control groups Business-to-business database marketing All quizzes, forms, strategies, charts, [SC: 0.00], Neuware, gewerbliches Angebot, 236x158x50 mm, [GW: 813g]

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Détails sur le livre
Strategic Database Marketing: The Masterplan for Starting and Managing a Profitable, Customer-Based Marketing Program
Auteur:

Hughes, Arthur Middleton

Titre:

Strategic Database Marketing: The Masterplan for Starting and Managing a Profitable, Customer-Based Marketing Program

ISBN:

Providing marketing professionals with the most current theories, strategies, and practical advice for 15 yearsnow fully updated and revised to include digital platforms to expand outreach further than ever

Informations détaillées sur le livre - Strategic Database Marketing: The Masterplan for Starting and Managing a Profitable, Customer-Based Marketing Program


EAN (ISBN-13): 9780071773485
ISBN (ISBN-10): 0071773487
Version reliée
Date de parution: 2012
Editeur: Mcgraw-Hill Publ.Comp.
598 Pages
Poids: 1,027 kg
Langue: Englisch

Livre dans la base de données depuis 22.10.2007 18:14:48
Livre trouvé récemment le 10.05.2017 22:06:42
ISBN/EAN: 0071773487

ISBN - Autres types d'écriture:
0-07-177348-7, 978-0-07-177348-5


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