2006, ISBN: 9780521023788

Rowntree and the Marketing Revolution, 1862–1969 is a major study in the history of marketing in economic development, in addition to being a history of a well-known internation… Plus…

Rowntree and the Marketing Revolution, 1862&#8211;1969 is a major study in the history of marketing in economic development, in addition to being a history of a well-known international company. Marketing history remains a neglected field of study, yet Rowntree's commercial success has been the direct result of applied marketing methods and major advances in product development, branding and advertising. It is surprising that marketing and mass consumption has been so neglected; yet Rowntree was a marketing pioneer. The company had in addition a prominent role in questioning managerial organization, business culture, industrial relations, restrictive practices, and multinational business. This book offers a comprehensive account of a company and its industry, but pursues themes and seeks to answer areas of debate, illuminating the ways in which marketing contributed to the growth of an enterprise. Buch (fremdspr.) Robert Fitzgerald Taschenbuch, Cambridge University Press, 19.12.2006, Cambridge University Press, 2006<

2007, ISBN: 0521023785

[EAN: 9780521023788], Neubuch, [SC: 0.0], [PU: Cambridge University Press], Druck auf Anfrage Neuware -Rowntree and the Marketing Revolution, 1862?1969 is a major study in the history of … Plus…

[EAN: 9780521023788], Neubuch, [SC: 0.0], [PU: Cambridge University Press], Druck auf Anfrage Neuware -Rowntree and the Marketing Revolution, 1862?1969 is a major study in the history of marketing in economic development, in addition to being a history of a well-known international company. Marketing history remains a neglected field of study, yet Rowntree's commercial success has been the direct result of applied marketing methods and major advances in product development, branding and advertising. It is surprising that marketing and mass consumption has been so neglected; yet Rowntree was a marketing pioneer. The company had in addition a prominent role in questioning managerial organization, business culture, industrial relations, restrictive practices, and multinational business. This book offers a comprehensive account of a company and its industry, but pursues themes and seeks to answer areas of debate, illuminating the ways in which marketing contributed to the growth of an enterprise. 768 pp. Englisch, Books<

ISBN: 9780521023788

Erscheinungsdatum: 19.12.2006, Medium: Taschenbuch, Einband: Kartoniert / Broschiert, Titel: Rowntree and the Marketing Revolution, 1862 1969, Autor: Fitzgerald, Robert, Verlag: Cambridge… Plus…

Erscheinungsdatum: 19.12.2006, Medium: Taschenbuch, Einband: Kartoniert / Broschiert, Titel: Rowntree and the Marketing Revolution, 1862 1969, Autor: Fitzgerald, Robert, Verlag: Cambridge University Press, Sprache: Englisch, Schlagworte: HISTORY // Europe // Great Britain // Vereinigtes Königreich // Großbritannien, Rubrik: Geschichte, Seiten: 768, Informationen: Paperback, Gewicht: 1144 gr, Verkäufer: averdo Belletristik, [PU: Cambridge University Press]<

ISBN: 9780521023788

Paperback, [PU: Cambridge University Press], This business history of Rowntree, the important and well-known confectionery manufacturer, offers insights into the company and its industry,… Plus…

Paperback, [PU: Cambridge University Press], This business history of Rowntree, the important and well-known confectionery manufacturer, offers insights into the company and its industry, the development of managerial organization, industrial relations, restrictive practices and multinational business., Food Manufacturing & Related Industries<

ISBN: 9780521023788

*Rowntree and the Marketing Revolution 1862 1969* / Taschenbuch für 82.99 € / Aus dem Bereich: Bücher, English,, International, Gebundene, Ausgaben Medien > Bücher nein Buch (kartoniert) … Plus…

*Rowntree and the Marketing Revolution 1862 1969* / Taschenbuch für 82.99 € / Aus dem Bereich: Bücher, English,, International, Gebundene, Ausgaben Medien > Bücher nein Buch (kartoniert) Hardcover;Geisteswissenschaften, Kunst, Musik;Regional- und Ländergeschichte, Cambridge University Press<