ISBN: 9780071320504

The third Canadian edition of Kerin Marketing: The Core provides students with a refreshing introduction to marketing in an exciting magazine style design, while ensuring academic integri… Plus…

The third Canadian edition of Kerin Marketing: The Core provides students with a refreshing introduction to marketing in an exciting magazine style design, while ensuring academic integrity of the core marketing concepts. Student friendly and approachable, Marketing: The Core offers readers a robust insight into the elements upon which everything in marketing is based. The key word for this text is right in its title - CORE. Kerin contains the central nuggets that make up marketing theory and practice, without all of the extremities of a comprehensive text. The material is fresh, straightforward, and inviting. Roger Kerin, Steven Hartley, William Rudelius, Books, Business and Finance, Marketing and Sales, Marketing: The Core, Third Canadian Edition with Connect Access Card Books>Business and Finance>Marketing and Sales, McGraw-Hill Education<

ISBN: 0071320504

[SR: 122519], Paperback, [EAN: 9780071320504], McGraw-Hill Ryerson, McGraw-Hill Ryerson, Book, [PU: McGraw-Hill Ryerson], McGraw-Hill Ryerson, NA, 935818, Marketing, 935820, Direct, 93576… Plus…

[SR: 122519], Paperback, [EAN: 9780071320504], McGraw-Hill Ryerson, McGraw-Hill Ryerson, Book, [PU: McGraw-Hill Ryerson], McGraw-Hill Ryerson, NA, 935818, Marketing, 935820, Direct, 935762, Global, 935824, Industrial, 935826, Multilevel, 935828, Product Management, 935830, Research, 935832, Telemarketing, 935750, Web Marketing, 935812, Marketing & Sales, 935522, Business & Investing, 927726, Subjects, 916520, Books, 952334, Marketing, 952336, Direct, 952340, Global, 952342, Industrial, 952344, Multilevel, 952346, Product Management, 952348, Research, 952350, Telemarketing, 952352, Web Marketing, 952328, Marketing & Sales, 952272, Business Management, 950756, Professional & Technical, 927726, Subjects, 916520, Books, 15305671, Marketing, 15305441, Business & Finance, 15115321, Textbooks, 927726, Subjects, 916520, Books<

ISBN: 9780071320504

The third Canadian edition of Kerin Marketing: The Core provides students with a refreshing introduction to marketing in an exciting magazine style design, while ensuring academic integri… Plus…

The third Canadian edition of Kerin Marketing: The Core provides students with a refreshing introduction to marketing in an exciting magazine style design, while ensuring academic integrity of the core marketing concepts. Student friendly and approachable, Marketing: The Core offers readers a robust insight into the elements upon which everything in marketing is based. The key word for this text is right in its title – CORE. Kerin contains the central nuggets that make up marketing theory and practice, without all of the extremities of a comprehensive text. The material is fresh, straightforward, and inviting. Roger Kerin, Steven Hartley, William Rudelius, Books, Business and Finance, Marketing and Sales, Marketing: The Core, Third Canadian Edition with Connect Access Card Books>Business and Finance>Marketing and Sales <