1995, ISBN: 156625115X

[SR: 1429350], Paperback, [EAN: 9781566251150], Bonus Books Inc, Bonus Books Inc, Book, [PU: Bonus Books Inc], 1995-01-31, Bonus Books Inc, 268290, Management, 659904, Balanced Scorecard,… Plus…

[SR: 1429350], Paperback, [EAN: 9781566251150], Bonus Books Inc, Bonus Books Inc, Book, [PU: Bonus Books Inc], 1995-01-31, Bonus Books Inc, 268290, Management, 659904, Balanced Scorecard, 268302, Budgeting & Finance, 659902, Business Process Reengineering, 659908, Call Centre Management, 659906, Change Management, 659910, Distribution, 659912, Human Resources, 268305, Information Management, 659926, Knowledge Management, 268098, Management Accounting, 268295, Management Science, 659930, Management Skills, 268306, Office Management, 268296, Operational Research, 268297, Organisational Theory & Behaviour, 268308, Production & Quality Control, 268298, Project Management, 268309, Purchasing & Supply, 268299, Quality Assurance & Total Quality Management, 268321, Sales & Marketing Management, 659964, Six Sigma, 268150, Strategy, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 659960, Brands & Corporate Identity, 268314, Sales & Marketing, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 268317, Direct, 268314, Sales & Marketing, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books<

ISBN: 9781566251150

In Method Marketing, Denny Hatch describes how eight multi-million dollar businesses were built by men who discovered the secret of getting inside the heads and under the skin of their co… Plus…

In Method Marketing, Denny Hatch describes how eight multi-million dollar businesses were built by men who discovered the secret of getting inside the heads and under the skin of their costomers. Go for points of maximum anxiety, says Bill Booner, whose $40 million a year publishing business was entirely built on the genius of his direct mail copy. Figure out what keeps you customer or prospect lying awake at four in the morning, then hit those hot buttons and promise salvation (or at least the hope of salvation). Bonner's key copy drivers: fear, greed and of course, salvation. Media > Book<

1995, ISBN: 156625115X

[EAN: 9781566251150], Used, very good, [SC: 57.05], [PU: Taylor Trade Publishing], Pages are intact and are not marred by notes or highlighting, but may contain a neat previous owner name… Plus…

[EAN: 9781566251150], Used, very good, [SC: 57.05], [PU: Taylor Trade Publishing], Pages are intact and are not marred by notes or highlighting, but may contain a neat previous owner name. The spine remains undamaged. Supplemental materials are not guaranteed with any used book purchases.<

ISBN: 9781566251150

Taylor Trade Publishing. Used - Good. All orders guaranteed and ship within 24 hours. Your purchase supports More Than Words, a nonprofit job training program for youth, empowering yout… Plus…

Taylor Trade Publishing. Used - Good. All orders guaranteed and ship within 24 hours. Your purchase supports More Than Words, a nonprofit job training program for youth, empowering youth to take charge of their lives by taking charge of a business., Taylor Trade Publishing<

1995, ISBN: 9781566251150

Paperback, Used, Buy with confidence. Excellent Customer Service & Return policy. Ships Fast. 24*7 Customer Service., [PU: Taylor Trade Publishing]