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Marketing Research : Methodological Foundations (with Qualtrics Card) by Dawn, Churchill, Gilbert A. Iacobucci - Dawn, Churchill, Gilbert A. Iacobucci
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Marketing Research : Methodological Foundations (with Qualtrics Card) by Dawn, Churchill, Gilbert A. Iacobucci - livre d'occasion

ISBN: 9781439081013

Learn the keys to the six stages of successful marketing research as you study both qualitative and quantitative marketing research techniques in this market-leading book. Recognized as t… Plus…

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Marketing Research: Methodological Foundations - Iacobucci, Professor Dawn, Churchill Jr., Gilbert A
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Iacobucci, Professor Dawn, Churchill Jr., Gilbert A:

Marketing Research: Methodological Foundations - edition reliée, livre de poche

2009, ISBN: 9781439081013

South Western Educational Publishing, Hardcover, Auflage: 10th ed. 604 Seiten, Publiziert: 2009-10-20T00:00:01Z, Produktgruppe: Book, 1.29 kg, Brands & Corporate Identity, Sales & Marketi… Plus…

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Iacobucci, Dawn:
Marketing Research: Methodological Foundations (With Qualtrics Card) - edition reliée, livre de poche

2009

ISBN: 9781439081013

Other, Gebraucht, This is a USED book, it is subject to external and interior wear including, underlining, highlighting, annotations, water damage, minor scuffs and tears. This is a donat… Plus…

Frais d'envoiLivraison non-comprise Santa Ana, CA, Goodwill of Orange County
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Marketing Research: Methodological Foundations (with Qualtrics Card) - Iacobucci, Dawn, Churchill, Gilbert A.
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Iacobucci, Dawn, Churchill, Gilbert A.:
Marketing Research: Methodological Foundations (with Qualtrics Card) - edition reliée, livre de poche

2009, ISBN: 9781439081013

South-Western College Pub, Hardcover, Auflage: 10, 624 Seiten, Publiziert: 2009-10-20T00:00:01Z, Produktgruppe: Book, 1.29 kg, Verkaufsrang: 460937, Research, Marketing & Sales, Business … Plus…

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Iacobucci, Dawn, Churchill, Gilbert A.:
Marketing Research: Methodological Foundations (With Qualtrics Card) - edition reliée, livre de poche

2009, ISBN: 9781439081013

Other, Heavy wear. Ship within 24hrs. Satisfaction 100% guaranteed. APO/FPO addresses supported., Gebraucht, [PU: South-Western College Pub]

Frais d'envoiLivraison non-comprise Philadelphia, PA, BooksRun

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Détails sur le livre
Marketing Research: Methodological Foundations

Learn the keys to the six stages of successful marketing research as you study both qualitative and quantitative marketing research techniques in this market-leading book. Recognized as the standard for mastering today's marketing research, Iacobucci/Churchill's MARKETING RESEARCH: METHODOLOGICAL FOUNDATIONS, Tenth Edition, shows you how to make each stage of marketing research work for you as you confront actual business challenges. You gain both a strong conceptual and a practical understanding of marketing research as this book examines some of marketing research's most important emerging topics and tools. New Qualtrics? research activities introduce you to this popular online survey tool, while proven applications, clear explanations, and timely cases ensure MARKETING RESEARCH: METHODOLOGICAL FOUNDATIONS, Tenth Edition, is an ideal learning tool now and an invaluable reference tool for you to use throughout your professional career.

Informations détaillées sur le livre - Marketing Research: Methodological Foundations


EAN (ISBN-13): 9781439081013
ISBN (ISBN-10): 1439081018
Version reliée
Livre de poche
Date de parution: 2009
Editeur: South Western Educational Publishing
604 Pages
Poids: 1,297 kg
Langue: eng/Englisch

Livre dans la base de données depuis 2010-09-06T09:17:10+02:00 (Paris)
Page de détail modifiée en dernier sur 2024-03-28T10:23:09+01:00 (Paris)
ISBN/EAN: 9781439081013

ISBN - Autres types d'écriture:
1-4390-8101-8, 978-1-4390-8101-3
Autres types d'écriture et termes associés:
Auteur du livre: gilbert churchill, dawn iacobucci
Titre du livre: marketing research methodological foundations, access, card


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