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The Hero and the Outlaw: Building Extraordinary Brands through the Power of Archetypes Margaret Mark Author
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The Hero and the Outlaw: Building Extraordinary Brands through the Power of Archetypes Margaret Mark Author - nouveau livre

ISBN: 9780071364157

A brand’s meaning—how it resonates in the public heart and mind—is a company’s most valuable competitive advantage. Yet, few companies really know how brand meanin… Plus…

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Mark, Margaret, and Pearson, Carol:

The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes - edition reliée, livre de poche

2001, ISBN: 9780071364157

Hard cover, Fine., Sewn binding. Cloth over boards. 400 p. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Ha… Plus…

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The Hero and the Outlaw - Mark, Margaret Pearson, Carol S.
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Mark, Margaret Pearson, Carol S.:
The Hero and the Outlaw - edition reliée, livre de poche

2001

ISBN: 9780071364157

[ED: Gebunden], [PU: McGraw-Hill Professional], Using studies drawn from the experiences of Nike, Marlboro, Ivory and other powerhouse brands, the authors show that the most successful br… Plus…

Frais d'envoiVersandkostenfrei, Versand nach Deutschland. (EUR 0.00) Moluna GmbH
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Margaret Mark:
The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes - edition reliée, livre de poche

2001, ISBN: 0071364153

Binding : Gebundene Ausgabe, Label : Mcgraw-Hill Professional, Publisher : Mcgraw-Hill Professional, NumberOfItems : 1, medium : Gebundene Ausgabe, numberOfPages : 384, publicationDate : … Plus…

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Margaret Mark, Carol Pearson:
The Hero and the Outlaw - edition reliée, livre de poche

ISBN: 9780071364157

hardback, [PU: McGraw Hill]

in stock. Frais d'envoiUsually dispatched within 48 hours. (EUR 7.51) Blackwells.co.uk

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Détails sur le livre
The Hero and the Outlaw: Building Extraordinary Brands through the Power of Archetypes Margaret Mark Author

A brand's meaning--how it resonates in the public heart and mind--is a company's most valuable competitive advantage. Yet, few companies really know how brand meaning works, how to manage it, and how to use brand meaning strategically. Written by best-selling author Carol S. Pearson (The Hero Within) and branding guru Margaret Mark, this groundbreaking book provides the illusive and compelling answer. Using studies drawn from the experiences of Nike, Marlboro, Ivory and other powerhouse brands, the authors show that the most successful brands are those that most effectively correspond to fundamental patterns in the unconscious mind known as archetypes. The book provides tools and strategies to: - Implement a proven system for identifying the most appropriate and leverageable archetypes for any company and/or brand - Harness the power of the archetype to align corporate strategy to sustain competitive advantage

Informations détaillées sur le livre - The Hero and the Outlaw: Building Extraordinary Brands through the Power of Archetypes Margaret Mark Author


EAN (ISBN-13): 9780071364157
ISBN (ISBN-10): 0071364153
Version reliée
Livre de poche
Date de parution: 2001
Editeur: McGraw Hill LLC Core >2 >T
384 Pages
Poids: 0,744 kg
Langue: eng/Englisch

Livre dans la base de données depuis 2007-04-27T00:13:42+02:00 (Paris)
Page de détail modifiée en dernier sur 2023-11-09T15:38:35+01:00 (Paris)
ISBN/EAN: 9780071364157

ISBN - Autres types d'écriture:
0-07-136415-3, 978-0-07-136415-7
Autres types d'écriture et termes associés:
Auteur du livre: pearson carol, margaret way, mark hill, caro, mark power
Titre du livre: archetype, power brand, buildings and power, the hero more, the hero within, from zero hero, the power now, building better brands, hero and the outlaw building extraordinary brands through the power archetypes


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