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Marketing Research for Non-profit, Community and Creative Organizations: How to improve your product, find customers and effectively promote your message - Kolb, Bonita
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Kolb, Bonita:

Marketing Research for Non-profit, Community and Creative Organizations: How to improve your product, find customers and effectively promote your message - Livres de poche

2008, ISBN: 0750687606

[EAN: 9780750687607], Used, good, [PU: Routledge 2008-06-30], Item is in good condition. Some moderate creases and wear. This item may not come with CDs or additional parts including acce… Plus…

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Bonita Kolb:

Marketing Research for Non-profit, Community and Creative Organizations: How to improve your product, find customers and effectively promote your message - Livres de poche

ISBN: 9780750687607

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Kolb, B.:
Marketing Research for Non-Profit, Community and Creative Organizations: How to Improve Your Product, Find Customers and Effectively Promote Your Message - Livres de poche

2008

ISBN: 9780750687607

Elsevier, 2008. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in th… Plus…

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Bonita Kolb:
Marketing Research for Nonprofit, Community and Creative Organizations How to Improve Your Product, Find Customers and Effectively Promote Your Message - Livres de poche

2006, ISBN: 9780750687607

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Marketing Research for Non-profit Community and Creative Organiz
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Marketing Research for Non-profit Community and Creative Organiz - nouveau livre

ISBN: 9780750687607

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Marketing Research for Non-profit, Community and Creative Organizations: How to Improve Your Product, Find Customers and Effectively Promote Your Message
Auteur:
Titre:
ISBN:

9780750687607


This book will have two purposes. First, the book will educate readers on how research can be used to help their organization more effectively reach its goals. Second, it will educate the reader on how to conduct different methods of research and use the findings to improve their product, find customers and develop effective promotion. Textbooks on nonprofit marketing do teach students marketing theory and practice. However these books often only have a chapter or less on marketing research. As a result of this approach, even if the students gain an understanding of product development, segmentation approaches and promotion methods, they do not know how to conduct the research which would provide the information necessary for making any marketing decision. This book will be useful for managers of small nonprofit, creative, and community organizations as many do not have business experience.

Informations détaillées sur le livre - Marketing Research for Non-profit, Community and Creative Organizations: How to Improve Your Product, Find Customers and Effectively Promote Your Message


EAN (ISBN-13): 9780750687607
ISBN (ISBN-10): 0750687606
Livre de poche
Date de parution: 2008
Editeur: Routledge
290 Pages
Poids: 0,708 kg
Langue: eng/Englisch

Livre dans la base de données depuis 2008-05-21T09:30:28+02:00 (Paris)
Page de détail modifiée en dernier sur 2023-10-10T15:02:35+02:00 (Paris)
ISBN/EAN: 9780750687607

ISBN - Autres types d'écriture:
0-7506-8760-6, 978-0-7506-8760-7
Autres types d'écriture et termes associés:
Auteur du livre: kolb
Titre du livre: marketing non profit, research organizations, commu, creative, how find anyone anywhere, community, right find, the message, what customers want, product

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