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Marketing Communications: Integrating Offline and Online with Social Media: An Integrated Approach - Livres de poche

2004, ISBN: 9780749442651

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Marketing Communications: Integrating Offline and Online with Social Media: An Integrated Approach - Livres de poche

2004, ISBN: 0749442654

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Paul R. Smith, Jonathan Taylor:
Marketing Communications: An Integrated Approach - Livres de poche

ISBN: 9780749442651

Kogan Page Business Books. Paperback. GOOD. Spine creases, wear to binding and pages from reading. May contain limited notes, underlining or highlighting that does affect the text. Poss… Plus…

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Key Academic Titles cluster sheet: Marketing Communications: An Integrated Approach: 13 - Livres de poche

2004, ISBN: 9780749442651

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Taylor, Jonathan, Smith, Paul R:
Marketing Communications : An Integrated Approach - livre d'occasion

ISBN: 9780749442651

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Marketing Communications: An Integrated Approach: Integrating Offline and Online with Social Media

Marketing Communications rapidly established itself as an international best-seller and has been listed as a ¿marketing classic¿ by the Marketing Society and as a ¿marketing major¿ by the Chartered Institute of Marketing. The book is recommended reading for the CIM¿s Marketing Communications module in the new Professional Diploma in Marketing. The authors¿ real business understanding of marketing communications is universally acclaimed and has proved popular with students and practitioners alike. In addition, the unique SOSTAC® Planning System is applied throughout the book. This latest edition has been completely updated with new cases, statistics and communications techniques, fresh ¿shock¿ stories and a new ¿e¿ theme on each communication tool. New illustrations and full-colour photographs all combine to bring the book right up to date with the current international business scene. A free CD-ROM containing video clips of some of the world¿s leading marketing experts, pictures, documents and prepared Power Point lectures is available to lecturers from the publisher on request.

Informations détaillées sur le livre - Marketing Communications: An Integrated Approach: Integrating Offline and Online with Social Media


EAN (ISBN-13): 9780749442651
ISBN (ISBN-10): 0749442654
Livre de poche
Date de parution: 2004
Editeur: Kogan Page Ltd
696 Pages
Poids: 1,533 kg
Langue: eng/Englisch

Livre dans la base de données depuis 2007-01-11T15:39:31+01:00 (Paris)
Page de détail modifiée en dernier sur 2024-03-08T21:27:40+01:00 (Paris)
ISBN/EAN: 9780749442651

ISBN - Autres types d'écriture:
0-7494-4265-4, 978-0-7494-4265-1
Autres types d'écriture et termes associés:
Auteur du livre: jonathan paul, paul smith, paul taylor, paul russell, communications, taylor and taylor
Titre du livre: integrated marketing communications, offline, social media marketing, off media, online marketing, integrated approach communication, paul smith, jonathan paul


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