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Semiotics and Shock Advertisement : How and with which semiotic means do advertisers create a shocking effect? - Corinna Colette Vellnagel
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Corinna Colette Vellnagel:

Semiotics and Shock Advertisement : How and with which semiotic means do advertisers create a shocking effect? - Livres de poche

2011, ISBN: 3640836456

[EAN: 9783640836451], Neubuch, [PU: GRIN Verlag], ADVERT; AD; PETA; SIGN; ADS; SAUSSURE; PEIRCE; WWF; IMAGE; TYPEFACE; SYMBOL; SHOCKVERTISEMENT; ETHICS; FEDERICI; LINGUISTIC, Druck auf An… Plus…

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Semiotics and Shock Advertisement - Livres de poche

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[ED: Taschenbuch], [PU: GRIN Verlag], Neuware - Essay from the year 2011 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: Excellent, The Univ… Plus…

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Semiotics and Shock Advertisement: How and with which semiotic means do advertisers create a shocking effect? - Livres de poche

2011

ISBN: 9783640836451

GRIN Verlag, Paperback, 60 Seiten, Publiziert: 2011-02-22T00:00:01Z, Produktgruppe: Book, Hersteller-Nr.: 9783640836451, 0.09 kg, Books Global Store, Special Features, Books, Call Centre … Plus…

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Semiotics and Shock Advertisement How and with which semiotic means do advertisers create a shocking effect? - nouveau livre

2011, ISBN: 3640836456

2. Auflage Kartoniert / Broschiert Advert; peta; typeface; shockvertisement; ethics; Federici; ads; Linguistic; AD; Saussure; Peirce; WWF; image; Sign; Symbol, mit Schutzumschlag 11, [P… Plus…

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Semiotics and Shock Advertisement:How and with which semiotic means do advertisers create a shocking effect? - Vellnagel, Corinna Colette
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Semiotics and Shock Advertisement:How and with which semiotic means do advertisers create a shocking effect? - Livres de poche

ISBN: 9783640836451

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Semiotics and Shock Advertisement: How and with which semiotic means do advertisers create a shocking effect?

Essay from the year 2011 in the subject Communications - Public Relations, Advertising, Marketing, printed single-sided, grade: Excellent, The University of Surrey (Department of English), course: Language of Advertising, language: English, abstract: There is advertisement - and there is advertisement: Most ads have the intention to make people aware of a product, service or concept followed by the purchase and therefore "support the free-market economy" (Reschke: 1998, p. 1); but there are ads whose main aim is to inform people, more precisely to call their attention to a certain topic. Consequently, advertisements cause different reactions: Some ads make people smile or even giggle; some just communicate plane information; whilst others make people think and reflect; and again others literally shock people. Advertising campaigns such as the WWF 9/11 one, the "Get unhooked" ads or Antonio Federici's banned campaign (q.v. Appendix 1-3) are only three examples on the list of campaigns banned in the 21st century due to unethical content. Those offensive advertisements include "messages that transgress laws and customs (e.g. anti-human rights), breach a moral or social code (e.g. profanity, vulgarity) or outrage the moral or physical senses (e.g. gratuitous use of violence, use of disgusting images)" (Chan et al.: 2007, p. 608). Researchers found out that adverts, which "are incongruent with social norms attract attention and are more likely to be retained in memory" (Gulas and Weinberger: 2006, p. 173). Attracting interest can be done on different ways: by either using attention attracting pictures, sounds, signs or just simple words and phrases.

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EAN (ISBN-13): 9783640836451
ISBN (ISBN-10): 3640836456
Version reliée
Livre de poche
Date de parution: 2011
Editeur: GRIN Verlag

Livre dans la base de données depuis 2009-01-16T09:06:36+01:00 (Paris)
Page de détail modifiée en dernier sur 2024-03-03T17:58:41+01:00 (Paris)
ISBN/EAN: 3640836456

ISBN - Autres types d'écriture:
3-640-83645-6, 978-3-640-83645-1
Autres types d'écriture et termes associés:
Auteur du livre: colette, vellnagel
Titre du livre: shock the new seven, semiotic


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