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Just Ask a Woman: Cracking the Code of What Women Want and How They Buy - Quinlan, Mary Lou
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Quinlan, Mary Lou:

Just Ask a Woman: Cracking the Code of What Women Want and How They Buy - edition reliée, livre de poche

2003, ISBN: 9780471369202

[ED: Gebundene Ausgabe], [PU: Wiley], EAN: 9780471369202 Das Titelbild der Auflage kann abweichen. Buch mit Gebrauchsspuren und vereinzelten Knicken, Flecken oder mit Gebrauchsspuren auf … Plus…

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Quinlan, Mary Lou:

Just Ask a Woman: Cracking the Code of What Women Want and How They Buy - edition reliée, livre de poche

2003, ISBN: 9780471369202

[ED: Gebundene Ausgabe], [PU: Wiley], EAN: 9780471369202 Das Titelbild der Auflage kann abweichen. Buch mit Gebrauchsspuren und vereinzelten Knicken, Flecken oder mit Gebrauchsspuren auf … Plus…

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Just Ask a Woman - Mary Lou Quinlan
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Mary Lou Quinlan:
Just Ask a Woman - edition reliée, livre de poche

2003

ISBN: 0471369209

[EAN: 9780471369202], Neubuch, [PU: John Wiley & Sons], BUSINESS & ECONOMICS MARKETING RESEARCH WIRTSCHAFT WERBUNG MANAGEMENT SALES U. VERTRIEB UND VERBRAUCHERVERHALTEN FRAU, MARY LOU QUI… Plus…

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Mary Lou Quinlan:
Just Ask a Woman: Cracking the Code of What Women Want and How They Buy - edition reliée, livre de poche

ISBN: 9780471369202

Wiley. Hardcover. GOOD. Spine creases, wear to binding and pages from reading. May contain limited notes, underlining or highlighting that does affect the text. Possible ex library copy… Plus…

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Mary Lou Quinlan:
Just Ask a Woman: Cracking the Code of What Women Want and How They Buy - edition reliée, livre de poche

2003, ISBN: 0471369209

[EAN: 9780471369202], Gebraucht, sehr guter Zustand, [SC: 8.25], [PU: Wiley], Light rubbing wear to cover, spine and page edges. Very minimal writing or notations in margins not affecting… Plus…

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Just Ask a Woman ? Cracking the Code of What Women Want & How They Buy
Auteur:
Titre:
ISBN:

0471369209


An enlightening blueprint of the secrets of reaching female consumers from the expert Just Ask a Woman is a powerful book about how to tap into female consumers' needs. Mary Quinlan, the founder of the premiere consultancy dedicated to marketing to women, has personally interviewed 3,000 women in the course of her research for Just Ask a Woman. Women are the decision-makers in an estimated eighty-five percent of household buying decisions, and yet far too often, products marketed specifically to them fail to connect with their needs. Here, Quinlan explores topics such as how women judge brands and advertising, how they make decisions, the effects of stress on their consumer behavior, and their increasing demands for service and communication. Quinlan rejects the traditional focus group approach in favor of highly energized and intimate talk sessions where women reveal their deeper feelings about products and services. In Just Ask a Woman marketers, brand managers, and advertisers will find a revelatory resource filled with ideas and action steps for building your brand with women-from a woman who has walked in a marketer's shoes. Mary Lou Quinlan (New York, NY) is the founder and CEO of Just Ask a Woman, a marketing consultancy dedicated to building business with women. Just Ask a Woman is a division of bcom3, a $15 billion global communications firm whose clients include Citigroup/Women & Co., Lifetime, Saks, Hearst Magazines, Toys "R" Us, and Time Inc. Known as a brand-turnaround expert, she has helped to remake brands like Avon and Continental Airlines. Quinlan has been quoted in The New York Times, The Wall Street Journal, Fortune, Fast Company and Advertising Age and appeared on ABC, CNN, CNBC, Lifetime LIVE, Fox and nationally syndicated news shows. Her articles have been published in Marie Claire, Good Housekeeping, Redbook, and More, among others.

Informations détaillées sur le livre - Just Ask a Woman ? Cracking the Code of What Women Want & How They Buy


EAN (ISBN-13): 9780471369202
ISBN (ISBN-10): 0471369209
Version reliée
Livre de poche
Date de parution: 2003
Editeur: John Wiley & Sons Inc
272 Pages
Poids: 0,522 kg
Langue: eng/Englisch

Livre dans la base de données depuis 2007-12-20T12:17:11+01:00 (Paris)
Page de détail modifiée en dernier sur 2024-01-30T11:58:24+01:00 (Paris)
ISBN/EAN: 0471369209

ISBN - Autres types d'écriture:
0-471-36920-9, 978-0-471-36920-2
Autres types d'écriture et termes associés:
Auteur du livre: quinlan
Titre du livre: just, how code, what woman, ask, cracking the code, want woman, women code, cracking codes, women see woman, please buy, woman your own right, woman her own right, code zdf, how they, what and how

Données de l'éditeur

Auteur: Mary Lou Quinlan
Titre: Just Ask a Woman - Cracking the Code of What Women Want and How They Buy
Editeur: John Wiley & Sons
272 Pages
Date de parution: 2003-05-16
Poids: 0,510 kg
Langue: Anglais
32,90 € (DE)
Not available (reason unspecified)
158mm x 239mm x 25mm

BB; GB; Hardcover, Softcover / Wirtschaft/Werbung, Marketing; Betriebswirtschaft und Management; Marketing

Acknowledgments. Introduction. Chapter One: A Checkup for Marketers: Listening or Not? Chapter Two: Self-Induced Stress. Chapter Three: Deliberate Decision Making. Chapter Fou: The Vigilante Shopper. Chapter Five: The Tug-of-War with the Mirror. Chapter Six: Intimate with Technology. Chapter Seven: Demanding Respect. Chapter Eight: Craving Comfort. Chapter Nine: A Listening Action Plan for Marketers. Research Notes. Notes. Index.

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