ISBN: 9780470823293

The need to reduce CO2 emissions and promote efficient energy use has increasingly grown into a sensitive and pressing issue that demands immediate attention. Invariably, the automotive i… Plus…

The need to reduce CO2 emissions and promote efficient energy use has increasingly grown into a sensitive and pressing issue that demands immediate attention. Invariably, the automotive industry finds itself at the center of this challenge. Yozo Hasegawa transports us to the front lines of the auto industry's race to develop zero emission cars that will surely determine their future survival, if not contribute to that of the planet overall. "Clean Car Wars" stands as a compelling and informative reference to learn about not only how Japanese auto makers, Toyota and Honda, have set the bar early with their hybrid cars, but also how their engineers and managers are looking to redefine their company mandates to survive in a world threatened by global warming and the depletion of fossil fuels. Hiroshi Komiyama "President Tokyo University " Yozo Hasegawa's "Clean Car Wars" illustrates how a mounting global consensus toward the realities of global warming and changing consumer demands are increasingly pulling the automotive industry away from its long-time dependence on oil. It provides a wealth of information about the various green technology initiatives that are leading us toward a greener automotive future, from plug-in hybrids to advanced diesel engines from both an engineering and managerial standpoint. Under his central message that whoever proves capable of leading the world in environmental technology will lead the industry as a whole, Mr. Hasegawa offers a bold picture of the auto industry in the near future and underscores the increasingly self-evident axiom that those companies most committed to global environmental preservation in the 21st century will stand the greatest chance of survival. Yuriko Koike "Member of the House of Representatives Former Minister of the Environment Former Minister of Defense Government of Japan" Leading Japanese manufacturers have indeed seen this as an opportunity to move ahead of competition--to become global leaders. This is what this book is about: detailed stories of how leading Japanese producers came up with winning solutions regarding the clean car war. The book offers rare insights into how Japanese companies function when it comes to succeeding with such fundamental innovations. Peter Lorange "President IMD" This book ["Clean Car Wars"] takes us to the starting line of the race, giving us a play-by-play of what auto companies are leading and why. "Asahi Shimbun" Yozo Hasegawa's book ["Clean Car Wars"] provides a down-to-earth and human glimpse into where each major auto maker stands in the competition to develop eco-friendly automobiles of the future. "Yomiuri Evening Newspaper" Media >, [PU: Wiley]<