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Hague, Nicholas, Hague, Paul, Morgan, Carol-Ann:

Market Research in Practice: How to Get Greater Insight From Your Market - Livres de poche

2013, ISBN: 9780749468644

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Paul N Hague, Nicholas Hague, Carol-Ann Morgan:

Market Research in Practice: How to Get Greater Insight From Your Market - Livres de poche

ISBN: 9780749468644

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Market Research in Practice: How to Get Greater Insight From Your Market - Hague, Paul N., Hague, Nicholas
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Hague, Paul N., Hague, Nicholas:
Market Research in Practice: How to Get Greater Insight From Your Market - Livres de poche

2013

ISBN: 0749468645

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Market Research in Practice : How to Get Greater Insight from Your Market - livre d'occasion

ISBN: 9780749468644

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Paul Hague, Nick Hague, Carol-Ann Morgan:
Market Research in Practice: How to Get Greater Insight From Your Market - Livres de poche

2013, ISBN: 9780749468644

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Market Research in Practice: How to Get Greater Insight from Your Market


Lively and accessible, Market Research in Practice is a practical introduction to market research tools, approaches and issues. Offering a clear, step-by-step guide to the whole process – from planning and executing a project through to analysis and presentation of the findings, the book explains how to use tools and methods effectively and obtain the most reliable results. With new chapters on using market research, international aspects and new research trends (including coverage of social media research and mobile surveys) this fully updated second edition also includes the latest information on carrying out market research design, secondary research, sampling and statistics, questionnaire design, data analysis and reporting.

Accompanied by a range of online tools and templates and supported throughout by examples from real market research practice, this is a valuable guide for students, researchers, marketers and users of market resea

Informations détaillées sur le livre - Market Research in Practice: How to Get Greater Insight from Your Market


EAN (ISBN-13): 9780749468644
ISBN (ISBN-10): 0749468645
Version reliée
Livre de poche
Date de parution: 2013
Editeur: Kogan Page Ltd

Livre dans la base de données depuis 2007-12-23T20:01:46+01:00 (Paris)
Page de détail modifiée en dernier sur 2023-09-03T23:05:11+02:00 (Paris)
ISBN/EAN: 9780749468644

ISBN - Autres types d'écriture:
0-7494-6864-5, 978-0-7494-6864-4
Autres types d'écriture et termes associés:
Auteur du livre: paul morgan, nick, hague, paul both, carol morgan
Titre du livre: practice research, how research, insight


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