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Merhi, Karim: Media Multitaskers Challenge Traditional Media Planning Approaches - Livres de poche
ISBN: 3847331736
[EAN: 9783847331735], Neubuch, Publisher/Verlag: LAP Lambert Academic Publishing | A lence into Lebanon & the Middle East Region | Following the emergence of new technologies and the rise… Plus…
[EAN: 9783847331735], Neubuch, Publisher/Verlag: LAP Lambert Academic Publishing | A lence into Lebanon & the Middle East Region | Following the emergence of new technologies and the rise of the digital age, the media landscape has shifted and is now challenging media organizations to rethink their current media mix strategies targeting the young consumer. With the rapid and fast paced lifestyle mandated by the modern life, young consumers, between the ages of 18 to 35 years old, are increasingly balancing and juggling several tasks at once. Such multitasking behaviors are now pressuring organizations to venture in a multimedia approach in terms of their communication strategies. This research project attempts to support marketing, media and communication professionals to better understand the extent to which the concept of media multitasking is established in Lebanon and tries to advocate for a multimedia planning approach that will render a higher level of purchase intention for consumers in the region. | Format: Paperback | Language/Sprache: english | 88 pp<
Merhi Karim: Media Multitaskers Challenge Traditional Media Planning Approaches - Livres de poche
ISBN: 9783847331735
Paperback, [PU: LAP Lambert Academic Publishing], Following the emergence of new technologies and the rise of the digital age, the media landscape has shifted and is now challenging media… Plus…
Paperback, [PU: LAP Lambert Academic Publishing], Following the emergence of new technologies and the rise of the digital age, the media landscape has shifted and is now challenging media organizations to rethink their current media mix strategies targeting the young consumer. With the rapid and fast paced lifestyle mandated by the modern life, young consumers, between the ages of 18 to 35 years old, are increasingly balancing and juggling several tasks at once. Such multitasking behaviors are now pressuring organizations to venture in a multimedia approach in terms of their communication strategies. This research project attempts to support marketing, media and communication professionals to better understand the extent to which the concept of media multitasking is established in Lebanon and tries to advocate for a multimedia planning approach that will render a higher level of purchase intention for consumers in the region., Media Studies<
Media Multitaskers Challenge Traditional Media Planning Approaches - nouveau livre
ISBN: 9783847331735
Following the emergence of new technologies and the rise of the digital age, the media landscape has shifted and is now challenging media organizations to rethink their current media mix … Plus…
Following the emergence of new technologies and the rise of the digital age, the media landscape has shifted and is now challenging media organizations to rethink their current media mix strategies targeting the young consumer. With the rapid and fast paced lifestyle mandated by the modern life, young consumers, between the ages of 18 to 35 years old, are increasingly balancing and juggling several tasks at once. Such multitasking behaviors are now pressuring organizations to venture in a multimedia approach in terms of their communication strategies. This research project attempts to support marketing, media and communication professionals to better understand the extent to which the concept of media multitasking is established in Lebanon and tries to advocate for a multimedia planning approach that will render a higher level of purchase intention for consumers in the region. Bücher, Hörbücher & Kalender / Bücher / Sachbuch / Medien & Kommunikation<
Media Multitaskers Challenge Traditional Media Planning Approaches - Livres de poche
ISBN: 3847331736
[EAN: 9783847331735], Neubuch, Publisher/Verlag: LAP Lambert Academic Publishing | A lence into Lebanon & the Middle East Region | Following the emergence of new technologies and the rise… Plus…
[EAN: 9783847331735], Neubuch, Publisher/Verlag: LAP Lambert Academic Publishing | A lence into Lebanon & the Middle East Region | Following the emergence of new technologies and the rise of the digital age, the media landscape has shifted and is now challenging media organizations to rethink their current media mix strategies targeting the young consumer. With the rapid and fast paced lifestyle mandated by the modern life, young consumers, between the ages of 18 to 35 years old, are increasingly balancing and juggling several tasks at once. Such multitasking behaviors are now pressuring organizations to venture in a multimedia approach in terms of their communication strategies. This research project attempts to support marketing, media and communication professionals to better understand the extent to which the concept of media multitasking is established in Lebanon and tries to advocate for a multimedia planning approach that will render a higher level of purchase intention for consumers in the region. | Format: Paperback | Language/Sprache: english | 88 pp<
Media Multitaskers Challenge Traditional Media Planning Approaches - Livres de poche
ISBN: 9783847331735
Paperback, [PU: LAP Lambert Academic Publishing], Following the emergence of new technologies and the rise of the digital age, the media landscape has shifted and is now challenging media… Plus…
Paperback, [PU: LAP Lambert Academic Publishing], Following the emergence of new technologies and the rise of the digital age, the media landscape has shifted and is now challenging media organizations to rethink their current media mix strategies targeting the young consumer. With the rapid and fast paced lifestyle mandated by the modern life, young consumers, between the ages of 18 to 35 years old, are increasingly balancing and juggling several tasks at once. Such multitasking behaviors are now pressuring organizations to venture in a multimedia approach in terms of their communication strategies. This research project attempts to support marketing, media and communication professionals to better understand the extent to which the concept of media multitasking is established in Lebanon and tries to advocate for a multimedia planning approach that will render a higher level of purchase intention for consumers in the region., Media Studies<
Media Multitaskers Challenge Traditional Media Planning Approaches - nouveau livre
ISBN: 9783847331735
Following the emergence of new technologies and the rise of the digital age, the media landscape has shifted and is now challenging media organizations to rethink their current media mix … Plus…
Following the emergence of new technologies and the rise of the digital age, the media landscape has shifted and is now challenging media organizations to rethink their current media mix strategies targeting the young consumer. With the rapid and fast paced lifestyle mandated by the modern life, young consumers, between the ages of 18 to 35 years old, are increasingly balancing and juggling several tasks at once. Such multitasking behaviors are now pressuring organizations to venture in a multimedia approach in terms of their communication strategies. This research project attempts to support marketing, media and communication professionals to better understand the extent to which the concept of media multitasking is established in Lebanon and tries to advocate for a multimedia planning approach that will render a higher level of purchase intention for consumers in the region. Bücher, Hörbücher & Kalender / Bücher / Sachbuch / Medien & Kommunikation<
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Informations détaillées sur le livre - Media Multitaskers Challenge Traditional Media Planning Approaches
EAN (ISBN-13): 9783847331735 ISBN (ISBN-10): 3847331736 Version reliée Livre de poche Date de parution: 2016 Editeur: AV Akademikerverlag GmbH & Co. KG.
Livre dans la base de données depuis 2014-10-10T13:12:53+02:00 (Paris) Page de détail modifiée en dernier sur 2023-05-13T11:04:46+02:00 (Paris) ISBN/EAN: 9783847331735
ISBN - Autres types d'écriture: 3-8473-3173-6, 978-3-8473-3173-5 Autres types d'écriture et termes associés: Titre du livre: challenge, east, lebanon
