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Strategic International Management: Text and Cases - Dirk Morschett, Hanna Schramm-Klein, Joachim Zentes
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Dirk Morschett, Hanna Schramm-Klein, Joachim Zentes:

Strategic International Management: Text and Cases - Livres de poche

ISBN: 3834925357

Paperback, [EAN: 9783834925350], Gabler Verlag, Gabler Verlag, Book, [PU: Gabler Verlag], Gabler Verlag, 935790, Management, 935782, Management & Leadership, 935522, Business & Investing, 927726, Subjects, 916520, Books, 935818, Marketing, 935820, Direct, 935762, Global, 935824, Industrial, 935826, Multilevel, 935828, Product Management, 935830, Research, 935832, Telemarketing, 935750, Web Marketing, 935812, Marketing & Sales, 935522, Business & Investing, 927726, Subjects, 916520, Books, 952288, Management, 952280, Management & Leadership, 952272, Business Management, 950756, Professional & Technical, 927726, Subjects, 916520, Books, 952334, Marketing, 952336, Direct, 952340, Global, 952342, Industrial, 952344, Multilevel, 952346, Product Management, 952348, Research, 952350, Telemarketing, 952352, Web Marketing, 952328, Marketing & Sales, 952272, Business Management, 950756, Professional & Technical, 927726, Subjects, 916520, Books, 15305671, Marketing, 15305441, Business & Finance, 15115321, Textbooks, 927726, Subjects, 916520, Books, 690349011, Management, 15305441, Business & Finance, 15115321, Textbooks, 927726, Subjects, 916520, Books

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Zentes, Joachim, Schramm-Klein, Hanna, Morschett, Dirk:

Strategic International Management: Text and Cases - Livres de poche

2010, ISBN: 3834925357

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Strategic International Management: Text and Cases - Livres de poche

2010, ISBN: 3834925357

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Strategic International Management: Text and Cases - Livres de poche

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Détails sur le livre
Strategic International Management
Auteur:

Morschett, Dirk; Schramm-Klein, Hanna; Zentes, Joachim

Titre:

Strategic International Management

ISBN:

9783834925350

:"Strategic International Management" takes a global perspective and covers the major aspects of international business strategies. It introduces the complexity of international business based on the perspective of Multinational Corporations as inter-organisational and intra-organisational networks. The authors highlight the role of the external environment, discuss the major coordination mechanisms and organisational structures and examine various foreign operation modes. The book describes the particularities of international value chain activities and management functions and offers a thorough understanding of how Production & Sourcing, Research & Development, Marketing, Human Resource Management and Controlling have to be designed in an international company and what models are available to understand those activities in an international context. In 20 lessons, a comprehensive overview of all key issues is given. Each lesson is accompanied by a case study from an international company to facilitate the understanding of all important factors involved in strategic international management. In this second edition, all chapters have been updated, all case studies revised and recent data were integrated. The concept, though, remained unchanged.

Informations détaillées sur le livre - Strategic International Management


EAN (ISBN-13): 9783834925350
ISBN (ISBN-10): 3834925357
Version reliée
Livre de poche
Date de parution: 2010
Editeur: Gabler, Betriebswirt.-Vlg
470 Pages
Poids: 0,798 kg
Langue: eng/Englisch

Livre dans la base de données depuis 12.04.2007 15:32:38
Livre trouvé récemment le 22.11.2016 17:39:56
ISBN/EAN: 9783834925350

ISBN - Autres types d'écriture:
3-8349-2535-7, 978-3-8349-2535-0

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