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Leveraging Mobile Media - Valerie Feldmann
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Valerie Feldmann:

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2005, ISBN: 9783790815757

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Leveraging Mobile Media: Paperback: Physica-Verlag GmbH & Co: 9783790815757: 24 Feb 2005: Mobile communications and next generation wireless networks emerge as new distribution channels for the media. This development offers exciting new opportunities for media companies: the mobile communication system creates new usage contexts for media content and services; the social use of mobile communications suggests that identity representation in social networks, impulsive access to trusted m. Mobile communications and next generation wireless networks emerge as new distribution channels for the media. This development offers exciting new opportunities for media companies: the mobile communication system creates new usage contexts for media content and services; the social use of mobile communications suggests that identity representation in social networks, impulsive access to trusted media brands, and micro-coordination emerge as new sources of value creation in the media industries. In the light of this background, this book takes two different viewpoints on the development of mobile media: from a competitive strategy point of view it analyzes the extension of cross-media strategies and the emergence of cross-network strategies; from a public policy point of view it develops demands and requirements for an innovation policy that fosters innovation in mobile media markets. Advertising, , , , Leveraging Mobile Media, Valerie Feldmann, 9783790815757, Springer-Verlag Berlin and Heidelberg GmbH & Co. KG, , , , ,

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Leveraging Mobile Media - Valerie Feldmann
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[ED: Taschenbuch], [PU: Physica Verlag], Neuware - Mobile communications and next generation wireless networks emerge as new distribution channels for the media. This development offers exciting new opportunities for media companies: the mobile communication system creates new usage contexts for media content and services the social use of mobile communications suggests that identity representation in social networks, impulsive access to trusted media brands, and micro-coordination emerge as new sources of value creation in the media industries. In the light of this background, this book takes two different viewpoints on the development of mobile media: from a competitive strategy point of view it analyzes the extension of cross-media strategies and the emergence of cross-network strategies from a public policy point of view it develops demands and requirements for an innovation policy that fosters innovation in mobile media markets., [SC: 0.00], Neuware, gewerbliches Angebot, 235x155x19 mm, [GW: 478g]

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Leveraging Mobile Media - Valerie Feldmann
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Valerie Feldmann:
Leveraging Mobile Media - Livres de poche

ISBN: 9783790815757

[ED: Taschenbuch], [PU: Physica Verlag], Neuware - Mobile communications and next generation wireless networks emerge as new distribution channels for the media. This development offers exciting new opportunities for media companies: the mobile communication system creates new usage contexts for media content and services the social use of mobile communications suggests that identity representation in social networks, impulsive access to trusted media brands, and micro-coordination emerge as new sources of value creation in the media industries. In the light of this background, this book takes two different viewpoints on the development of mobile media: from a competitive strategy point of view it analyzes the extension of cross-media strategies and the emergence of cross-network strategies from a public policy point of view it develops demands and requirements for an innovation policy that fosters innovation in mobile media markets., [SC: 0.00], Neuware, gewerbliches Angebot, 235x155x19 mm, [GW: 478g]

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Leveraging Mobile Media - Valerie Feldmann
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Valerie Feldmann:
Leveraging Mobile Media - Livres de poche

ISBN: 9783790815757

[ED: Taschenbuch], [PU: Physica Verlag], Neuware - Mobile communications and next generation wireless networks emerge as new distribution channels for the media. This development offers exciting new opportunities for media companies: the mobile communication system creates new usage contexts for media content and services the social use of mobile communications suggests that identity representation in social networks, impulsive access to trusted media brands, and micro-coordination emerge as new sources of value creation in the media industries. In the light of this background, this book takes two different viewpoints on the development of mobile media: from a competitive strategy point of view it analyzes the extension of cross-media strategies and the emergence of cross-network strategies from a public policy point of view it develops demands and requirements for an innovation policy that fosters innovation in mobile media markets., [SC: 0.00], Neuware, gewerbliches Angebot, 235x155x19 mm, [GW: 478g]

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Leveraging Mobile Media - Valerie Feldmann
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Valerie Feldmann:
Leveraging Mobile Media - Livres de poche

ISBN: 9783790815757

[ED: Taschenbuch], [PU: Physica Verlag], Neuware - Mobile communications and next generation wireless networks emerge as new distribution channels for the media. This development offers exciting new opportunities for media companies: the mobile communication system creates new usage contexts for media content and services the social use of mobile communications suggests that identity representation in social networks, impulsive access to trusted media brands, and micro-coordination emerge as new sources of value creation in the media industries. In the light of this background, this book takes two different viewpoints on the development of mobile media: from a competitive strategy point of view it analyzes the extension of cross-media strategies and the emergence of cross-network strategies from a public policy point of view it develops demands and requirements for an innovation policy that fosters innovation in mobile media markets., [SC: 0.00], Neuware, gewerbliches Angebot, FixedPrice, [GW: 478g]

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Détails sur le livre
Leveraging Mobile Media
Auteur:

Feldmann, Valerie

Titre:

Leveraging Mobile Media

ISBN:

9783790815757

Mobile communications and next generation wireless networks emerge as new distribution channels for the media. This development offers exciting new opportunities for media companies: the mobile communication system creates new usage contexts for media content and services; the social use of mobile communications suggests that identity representation in social networks, impulsive access to trusted media brands, and micro-coordination emerge as new sources of value creation in the media industries. In the light of this background, this book takes two different viewpoints on the development of mobile media: from a competitive strategy point of view it analyzes the extension of cross-media strategies and the emergence of cross-network strategies; from a public policy point of view it develops demands and requirements for an innovation policy that fosters innovation in mobile media markets.

Informations détaillées sur le livre - Leveraging Mobile Media


EAN (ISBN-13): 9783790815757
ISBN (ISBN-10): 3790815756
Version reliée
Livre de poche
Date de parution: 2005
Editeur: Physica Verlag
280 Pages
Poids: 0,478 kg
Langue: eng/Englisch

Livre dans la base de données depuis 31.05.2007 01:08:15
Livre trouvé récemment le 11.12.2016 15:14:37
ISBN/EAN: 9783790815757

ISBN - Autres types d'écriture:
3-7908-1575-6, 978-3-7908-1575-7

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