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An overview and analysis of strategic alliances on the example of the car manufacturer Renault - Martin Patz#Nina Rakowski
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Martin Patz#Nina Rakowski:

An overview and analysis of strategic alliances on the example of the car manufacturer Renault - nouveau livre

2009, ISBN: 9783640407644

ID: 692017976

Seminar paper from the year 2007 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 58%, University of Lincoln (Faculty of Business & Law), course: International Marketing Strategy, 28 entries in the bibliography, language: English, abstract: [...] There are many different types of partnerships like joint ventures, consortia, licensing, networks and strategic alliances. For a detailed analysis this work concentrates on strategic alliances. To give an insight on the topic this work analyses the alliences between the car manufacturers Nissan and Renault and Renault and Volvo. These partnerships are examples of alliance´s success and failure. On the basis of these examples this work illustrates the sources of alliance formation and how alliances are able to create competive advantage but also the reasons why so many alliances fail. Before the case studies of the above mentioned companies will be discussed this work explains the sources of alliance formation on a theoretical basis. A story of success and failure Bücher > Fremdsprachige Bücher > Englische Bücher Taschenbuch 30.08.2009, GRIN, .200

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An overview and analysis of strategic alliances on the example of the car manufacturer Renault - Martin Patz#Nina Rakowski
Livre non disponible
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Martin Patz#Nina Rakowski:

An overview and analysis of strategic alliances on the example of the car manufacturer Renault - nouveau livre

2007, ISBN: 9783640407644

ID: a422c4a3d0885dd7892a0d077e47ce59

A story of success and failure Seminar paper from the year 2007 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 58%, University of Lincoln (Faculty of Business & Law), course: International Marketing Strategy, 28 entries in the bibliography, language: English, abstract: [...] There are many different types of partnerships like joint ventures, consortia, licensing, networks and strategic alliances. For a detailed analysis this work concentrates on strategic alliances. To give an insight on the topic this work analyses the alliences between the car manufacturers Nissan and Renault and Renault and Volvo. These partnerships are examples of alliance's success and failure. On the basis of these examples this work illustrates the sources of alliance formation and how alliances are able to create competive advantage but also the reasons why so many alliances fail. Before the case studies of the above mentioned companies will be discussed this work explains the sources of alliance formation on a theoretical basis. Bücher / Fremdsprachige Bücher / Englische Bücher 978-3-640-40764-4, GRIN

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An overview and analysis of strategic alliances on the example of the car manufacturer Renault - Martin Patz#Nina Rakowski
Livre non disponible
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Martin Patz#Nina Rakowski:
An overview and analysis of strategic alliances on the example of the car manufacturer Renault - nouveau livre

2007

ISBN: 9783640407644

ID: 226491047

Seminar paper from the year 2007 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 58%, University of Lincoln (Faculty of Business & Law), course: International Marketing Strategy, 28 entries in the bibliography, language: English, abstract: [...] There are many different types of partnerships like joint ventures, consortia, licensing, networks and strategic alliances. For a detailed analysis this work concentrates on strategic alliances. To give an insight on the topic this work analyses the alliences between the car manufacturers Nissan and Renault and Renault and Volvo. These partnerships are examples of alliance´s success and failure. On the basis of these examples this work illustrates the sources of alliance formation and how alliances are able to create competive advantage but also the reasons why so many alliances fail. Before the case studies of the above mentioned companies will be discussed this work explains the sources of alliance formation on a theoretical basis. A story of success and failure Buch (fremdspr.) Bücher>Fremdsprachige Bücher>Englische Bücher, GRIN

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An overview and analysis of strategic alliances on the example of the car manufacturer Renault - Rakowski, Nina; Patz, Martin
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Rakowski, Nina; Patz, Martin:
An overview and analysis of strategic alliances on the example of the car manufacturer Renault - Livres de poche

2009, ISBN: 3640407644

ID: 19186187811

[EAN: 9783640407644], Neubuch, [PU: GRIN Verlag], This item is printed on demand for shipment within 3 working days.

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An Overview and Analysis of Strategic Alliances on the Example of the Car Manufacturer Renault - Nina Rakowski
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Nina Rakowski:
An Overview and Analysis of Strategic Alliances on the Example of the Car Manufacturer Renault - Livres de poche

ISBN: 9783640407644

Paperback, [PU: GRIN Verlag], Sales & Marketing

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Détails sur le livre
An overview and analysis of strategic alliances on the example of the car manufacturer Renault
Auteur:

Rakowski, Nina; Patz, Martin

Titre:

An overview and analysis of strategic alliances on the example of the car manufacturer Renault

ISBN:

9783640407644

[...] There are many different types of partnerships like joint ventures, consortia, licensing,networks and strategic alliances. For a detailed analysis this work concentrates on strategicalliances. To give an insight on the topic this work analyses the alliences between the car manufacturers Nissan and Renault and Renault and Volvo. These partnerships areexamples of alliance's success and failure. On the basis of these examples this workillustrates the sources of alliance formation and how alliances are able to create competiveadvantage but also the reasons why so many alliances fail. Before the case studies of theabove mentioned companies will be discussed this work explains the sources of allianceformation on a theoretical basis.

Informations détaillées sur le livre - An overview and analysis of strategic alliances on the example of the car manufacturer Renault


EAN (ISBN-13): 9783640407644
ISBN (ISBN-10): 3640407644
Livre de poche
Date de parution: 2009
Editeur: GRIN Verlag
64 Pages
Poids: 0,104 kg
Langue: eng/Englisch

Livre dans la base de données depuis 27.11.2009 08:49:41
Livre trouvé récemment le 06.10.2016 14:53:54
ISBN/EAN: 9783640407644

ISBN - Autres types d'écriture:
3-640-40764-4, 978-3-640-40764-4

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