ISBN: 9783639046212

Everett M. Rogers' diffusion of innovations theory was used as a framework to study 116 chapter members of the Public Relations Society of America (PRSA) in a Midwestern U.S. state. Web-b… Plus…

Everett M. Rogers' diffusion of innovations theory was used as a framework to study 116 chapter members of the Public Relations Society of America (PRSA) in a Midwestern U.S. state. Web-based and paper-based surveys were used to collect the self-reporting data. According to Rogers (1986), Diffusion is the process by which an innovation is communicated through certain channels over a period of time among members of a social system (p. 117). Public relations practitioners are the members of the social system that were studied. Diffusion research centers on the conditions which increase or decrease the likelihood that a new idea, product, or practice will be adopted by members of a given culture. It is hoped that this thesis research will to add to the body of knowledge about diffusion of innovation in public relations by helping to identify the perceived innovation attributes, influences, obstacles and relative advantage of innovations by public relations practitioners. This could assist public relations agencies in weighing the pros and cons of future decisions and strategies for implementing innovations. Trade Books>Trade Paperback>Reference>Non-Fiction,Tech Writing>Nonfict,Tech Writing, VDM Verlag Dr. Mueller e.K. Core >1<

ISBN: 9783639046212

[ED: Taschenbuch], [PU: VDM Verlag Dr. Müller], Everett M. Rogers' diffusion of innovations theory was used as a framework to study 116 chapter members of the Public Relations Society of … Plus…

[ED: Taschenbuch], [PU: VDM Verlag Dr. Müller], Everett M. Rogers' diffusion of innovations theory was used as a framework to study 116 chapter members of the Public Relations Society of America (PRSA) in a Midwestern U.S. state. Web-based and paper-based surveys were used to collect the self-reporting data.According to Rogers (1986), "Diffusion is the process by which an innovation is communicated through certain channels over a period of time among members of a social system" (p. 117). Public relations practitioners are the members of the social system that were studied. Diffusion research centers on the conditions which increase or decrease the likelihood that a new idea, product, or practice will be adopted by members of a given culture. It is hoped that this thesis research will to add to the body of knowledge about diffusion of innovation in public relations by helping to identify the perceived innovation attributes, influences, obstacles and relative advantage of innovations by public relations practitioners. This could..., DE, [SC: 0.00], Neuware, gewerbliches Angebot, 100, [GW: 165g], Banküberweisung, PayPal, Klarna-Sofortüberweisung, [CT: Sonstiges / Sonstiges]<

2008, ISBN: 3639046218

[EAN: 9783639046212], Neubuch, [PU: VDM Verlag Dr. Müller E.K. VDM Verlag Dr. Müller], This item is printed on demand - it takes 3-4 days longer - Neuware -Everett M. Rogers' diffusion of… Plus…

[EAN: 9783639046212], Neubuch, [PU: VDM Verlag Dr. Müller E.K. VDM Verlag Dr. Müller], This item is printed on demand - it takes 3-4 days longer - Neuware -Everett M. Rogers' diffusion of innovations theory was used as a framework to study 116 chapter members of the Public Relations Society of America (PRSA) in a Midwestern U.S. state. Web-based and paper-based surveys were used to collect the self-reporting data.According to Rogers (1986), 'Diffusion is the process by which an innovation is communicated through certain channels over a period of time among members of a social system' (p. 117). Public relations practitioners are the members of the social system that were studied. Diffusion research centers on the conditions which increase or decrease the likelihood that a new idea, product, or practice will be adopted by members of a given culture. It is hoped that this thesis research will to add to the body of knowledge about diffusion of innovation in public relations by helping to identify the perceived innovation attributes, influences, obstacles and relative advantage of innovations by public relations practitioners. This could assist public relations agencies in weighing the pros and cons of future decisions and strategies for implementing innovations. 100 pp. Englisch, Books<

2014, ISBN: 3639046218

[EAN: 9783639046212], Neubuch, [PU: VDM Verlag Dr. Müller|VDM Verlag Dr. Müller e.K.], SOZIALWISSENSCHAFTEN ALLGEMEIN KOMMUNIKATION PUBLIC RELATIONS, Dieser Artikel ist ein Print on Deman… Plus…

[EAN: 9783639046212], Neubuch, [PU: VDM Verlag Dr. Müller|VDM Verlag Dr. Müller e.K.], SOZIALWISSENSCHAFTEN ALLGEMEIN KOMMUNIKATION PUBLIC RELATIONS, Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Everett M. Rogers diffusion of innovations theory was used as a framework to study 116 chapter members of the Public Relations Society of America (PRSA) in a Midwestern U.S. state. Web-based and paper-based surveys were used to collect the self-reporting., Books<

2014, ISBN: 9783639046212

[ED: Kartoniert / Broschiert], [PU: VDM Verlag Dr. Mueller VDM Verlag Dr. Mueller e.K.], Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. E… Plus…

[ED: Kartoniert / Broschiert], [PU: VDM Verlag Dr. Mueller VDM Verlag Dr. Mueller e.K.], Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Everett M. Rogers diffusion of innovations theory was used as a framework to study 116 chapter members of the Public Relations Society of America (PRSA) in a M, DE, [SC: 0.00], Neuware, gewerbliches Angebot, Hardcover, 100, [GW: 145g], 1/2008, Banküberweisung, PayPal, [CT: Englischsprachige Bücher / Sonstiges - Englisch]<