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The Business of iPhone App Development - Dave Wooldridge, Michael Schneider
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The Business of iPhone App Development - nouveau livre

2010, ISBN: 9781430227335

The phenomenal success of the iPhone and the iPod touch has ushered in a 'gold rush' for developers, but with well over 100,000 apps in the highly competitive App Store, it has become inc… Plus…

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The Business of iPhone App Development : Making and Marketing Apps That Succeed - Livres de poche

2010, ISBN: 9781430227335

Apress L. P., 2010. Paperback. Good. Disclaimer:A copy that has been read, but remains in clean condition. All pages are intact, and the cover is intact. The spine may show signs of wea… Plus…

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The Business of iPhone App Development - Livres de poche

ISBN: 9781430227335

*The Business of iPhone App Development* - Making and Marketing Apps that Succeed. 1st ed / Taschenbuch für 40.49 € / Aus dem Bereich: Bücher, Wissenschaft, Wirtschaftswissenschaft Medien… Plus…

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Wooldridge, Dave and Schneider, Michael:
The Business of iPhone App Development: Making and Marketing Apps that Succeed The Business of iPhone App Development: Making and Marketing Apps that Succeed [Paperback] Wooldridge, Dave and Schneider, Michael - Livres de poche

ISBN: 9781430227335

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Détails sur le livre
The Business of iPhone App Development

Wooldridge speaks geek and understands success, as he proves with this volume designed for any iPhone or iPod touch developer expecting to design and submit an app in Apple's iTunes App Store.

Informations détaillées sur le livre - The Business of iPhone App Development


EAN (ISBN-13): 9781430227335
ISBN (ISBN-10): 1430227338
Version reliée
Livre de poche
Date de parution: 2010
Editeur: Apress
393 Pages
Poids: 0,592 kg
Langue: eng/Englisch

Livre dans la base de données depuis 2007-02-13T05:58:50+01:00 (Paris)
Page de détail modifiée en dernier sur 2024-02-24T11:57:08+01:00 (Paris)
ISBN/EAN: 9781430227335

ISBN - Autres types d'écriture:
1-4302-2733-8, 978-1-4302-2733-5
Autres types d'écriture et termes associés:
Auteur du livre: wooldridge, schneider michael, woolridge, dave naz
Titre du livre: business development, iphone, marketing, apps, michael schneider


Données de l'éditeur

Auteur: Dave Wooldridge; Michael Schneider; Michael Schneider
Titre: The Business of iPhone App Development - Making and Marketing Apps that Succeed
Editeur: Apress; APRESS
408 Pages
Date de parution: 2010-03-17
Berkeley; CA; US
Langue: Anglais
40,65 € (DE)
41,79 € (AT)
45,00 CHF (CH)
Available
408 p.

BC; Hardcover, Softcover / Wirtschaft/Management; Betriebswirtschaft und Management; Verstehen; App; App Store; Apple iPhone; app development; design; iPhone; marketing; organization; testing; Business and Management; Apple and iOS; Macintoshprogrammierung; Apple-Betriebssysteme; Optimieren; EA

Seeing the Big Picture in a Crowded App Store Marketplace.- Doing Your Homework: Analyzing iPhone App Ideas and Performing Competitive Research.- Protecting Your Intellectual Property.- Your iPhone App Is Your Most Powerful Marketing Tool.- Money for Nothing: When It Pays to Be Free.- Exploring New Business Models with In-App Purchase and Affiliate Programs.- Testing and Usability: Putting Your Best Foot Forward.- Get the Party Started! Creating a Prerelease Buzz.- Keys to the Kingdom: The App Store Submission Process.- Increasing Awareness for Your iPhone App.
The only book devoted to the Business aspect of iPhone and iPod touch app development Not your typical marketing book, written by developers (who are also business pros) for developers Includes practical real-world advice, case studies, and numerical analysis gathered from Apple’s iTunes App Store

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