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The Business of iPhone App Development: Making and Marketing Apps That Succeed - Michael Schneider
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Michael Schneider:

The Business of iPhone App Development: Making and Marketing Apps That Succeed - Livres de poche

ISBN: 9781430227335

ID: 580286401

Paperback. New. Paperback. 408 pages. The phenomenal success of the iPhone and the iPod touch has ushered in a gold rush for developers, but with well over 100, 000 apps in the highly competitive App Store, it has become increasingly difficult for new apps to stand out in the crowd. Achieving consumer awareness and sales longevity for your iPhone app requires a lot of organization and some strategic planning. This book will show you how to incorporate marketing and business savvy into every aspect of the design and development process, giving your app the best possible chance of succeeding in the App Store. The Business of iPhone App Development was written by experienced developers with business backgrounds, taking you step-by-step through cost-effective marketing techniques that have proven successful for professional iPhone app creatorsperfect for independent developers on shoestring budgets. Although there are a few iPhone app marketing books on the horizon, they appear to tackle the subject from purely a marketers perspective. What makes this book unique is that it was written by developers for developers, showing you not only what to do, but also how to do it, complete with time-saving resources and ready-to-use code examples. No prior business knowledge is required. This is the book you wish you had read before you launched your first app!What youll learnTransform your iPhone app into a powerful marketing tool with easy-to-use concepts and code examples. Analyze your ideas, research the competition, and identify your audience to evaluate sales potential. Protect your business and intellectual property and avoid potential legal hassles. Utilize several revenue-generating business models such as in-app advertising, affiliate programs, and In-App Purchase. Includes an extensive chapter on tapping into the Store Kit API. Build synergy with in-app cross-promotion and social networking. Improve usability and implement effective testing, plus a comprehensive walkthrough of provisioning and ad hoc distribution. Create a pre-release buzz online with Twitter, Facebook, blogs, and a dedicated web site promoting your iPhone app. Successfully navigate the App Store submission process. Execute a post-release marketing strategy by crafting effective press releases, soliciting app reviews, and leveraging the power of promotional sales and giveaways. Who this books is forThis book is for any developer looking to build a successful business selling iPhone and iPod touch apps in Apples iTunes App Store. All the code examples included in this book can be downloaded from http: iphonebusinessbook. com This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN.

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The Business of iPhone App Development: Making and Marketing Apps That Succeed - Wooldridge, Dave / Schneider, Michael
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Wooldridge, Dave / Schneider, Michael:

The Business of iPhone App Development: Making and Marketing Apps That Succeed - livre d'occasion

ISBN: 9781430227335

ID: 6488548

iPhone and iPod touch app development is serious business, which is why there are so many blogs, tweets, and online discussions about it, and why there is so much general interest in the measures of iTunes App Store success. And the success stories keep coming from all corners of the rapidly expanding iPhone developer universe. The Business of iPhone App Development is a developer's guide to achieving and managing success right from the start of the design and development process. This book includes the information to help you, the developer, plan every aspect of your app with an eye toward business success--from design, to implementation, to the importance of early and continued market analysis, and on past launch into support and updates. And let's not forget the business of the iTunes App Store itself This is the book you wish you had read before you launched your first app This book provides complete business-oriented workflow for the freelance, independent, and small-to-medium-sized development shop--no prior business knowledge is required. No other business book is aimed at the unique and exciting world of iPhone and iPod touch app development. The book was written by experienced developers with business backgrounds--they speak Geek and understand success. What you'll learn Solid business strategies to apply throughout the entire app development process and product life cycle How to manage the iTunes App Store submission process How to successfully promote/market your app on a shoestring budget How to do a competitive analysis and use it to your advantage How to use the StoreKit API to extend product life cycle and increase sales How to avoid legal hassles and what all the small print really means Who is this book for? This book is for any iPhone or iPod touch developer expecting to find success in Apple's iTunes App Store. The Business of iPhone App Development: Making and Marketing Apps That Succeed Wooldridge, Dave / Schneider, Michael, Apress

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The Business of iPhone App Development Making and Marketing Apps That Succeed by Dave Wooldridge and Michael Schneider 2010 Paperback New Edition - Michael Schneider
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Michael Schneider:
The Business of iPhone App Development Making and Marketing Apps That Succeed by Dave Wooldridge and Michael Schneider 2010 Paperback New Edition - livre d'occasion

2010

ISBN: 1430227338

ID: 19859362777

[EAN: 9781430227335], Gebraucht, sehr guter Zustand, Computers & the Internet|Hardware|Handheld Computing, Book Condition: Very Good

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The Business of iPhone App Development Making and Marketing Apps That Succeed by Dave Wooldridge and Michael Schneider 2010 Paperback New Edition - Michael Schneider
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Michael Schneider:
The Business of iPhone App Development Making and Marketing Apps That Succeed by Dave Wooldridge and Michael Schneider 2010 Paperback New Edition - livre d'occasion

2010, ISBN: 1430227338

ID: 19859452393

[EAN: 9781430227335], Gebraucht, guter Zustand, Computers & the Internet|Hardware|Handheld Computing, Book Condition: Good

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The Business of iPhone App Development: Making and Marketing Apps that Succeed - Dave Wooldridge
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Dave Wooldridge:
The Business of iPhone App Development: Making and Marketing Apps that Succeed - Livres de poche

ISBN: 9781430227335

ID: 9781430227335

The Business of iPhone App Development: Making and Marketing Apps that Succeed Business-of-iPhone-App-Development~~Dave-Wooldridge Technology Programming>Linux>Other Prog Lang Paperback, Apress

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Détails sur le livre
The Business of iPhone App Development: Making and Marketing Apps That Succeed
Auteur:

Wooldridge, Dave

Titre:

The Business of iPhone App Development: Making and Marketing Apps That Succeed

ISBN:

9781430227335

Wooldridge speaks geek and understands success, as he proves with this volume designed for any iPhone or iPod touch developer expecting to design and submit an app in Apple's iTunes App Store.

Informations détaillées sur le livre - The Business of iPhone App Development: Making and Marketing Apps That Succeed


EAN (ISBN-13): 9781430227335
ISBN (ISBN-10): 1430227338
Version reliée
Livre de poche
Date de parution: 2010
Editeur: Springer
393 Pages
Poids: 0,592 kg
Langue: eng/Englisch

Livre dans la base de données depuis 13.02.2007 05:58:50
Livre trouvé récemment le 26.10.2016 15:12:48
ISBN/EAN: 9781430227335

ISBN - Autres types d'écriture:
1-4302-2733-8, 978-1-4302-2733-5

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