ISBN: 9781134542468

A key characteristic of the twenty-first century economy is 'the image'. Brand development is based on image, products are advertised via images, and corporate image is critical for econo… Plus…

A key characteristic of the twenty-first century economy is 'the image'. Brand development is based on image, products are advertised via images, and corporate image is critical for economic success. This book draws from art history, photography and visual studies to develop an interdisciplinary, image-based approach to understanding consumer behaviour.Focusing on four themes: representation, photography, images and identity, it presents a theoretical perspective on visual consumption, providing wide-ranging examples from advertising, the internet, photography, design, theatre and tourism, and discusses the importance of the internet in bringing visual issues into the mainstream of strategic thinking; spurring research into perception of visual displays.Incorporating case studies from the US, Europe and the UK, this book provides an unparalleled guide to the visual consumption processes necessary for understanding and succeeding in today's market.; EPUB; Business,Finance and Law, Taylor and Francis<

ISBN: 9781134542468

A key characteristic of the twenty-first century economy is 'the image'. Brand development is based on image, products are advertised via images, and corporate image is critical for econo… Plus…

A key characteristic of the twenty-first century economy is 'the image'. Brand development is based on image, products are advertised via images, and corporate image is critical for economic success. This book draws from art history, photography and visual studies to develop an interdisciplinary, image-based approach to understanding consumer behaviour.Focusing on four themes: representation, photography, images and identity, it presents a theoretical perspective on visual consumption, providing wide-ranging examples from advertising, the internet, photography, design, theatre and tourism, and discusses the importance of the internet in bringing visual issues into the mainstream of strategic thinking; spurring research into perception of visual displays.Incorporating case studies from the US, Europe and the UK, this book provides an unparalleled guide to the visual consumption processes necessary for understanding and succeeding in today's market.; PDF; Business,Finance and Law, Taylor and Francis<

ISBN: 9781134542468

Visual Consumption Visual-Consumption~~Jonathan-Schroeder Business>Marketing Strategies>Marketing Strategies NOOK Book (eBook), Taylor & Francis

ISBN: 9781134542468

Visual Consumption: ab 48.99 € eBooks > Belletristik > Erzählungen Taylor & Francis Ltd. eBook als epub, Taylor & Francis Ltd.

2002, ISBN: 9781134542468

eBooks, eBook Download (EPUB), [PU: Taylor and Francis], Taylor and Francis, 2002