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Marketing and Consumer Research in the Public Interest - Ronald Paul Hill
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Ronald Paul Hill:

Marketing and Consumer Research in the Public Interest - Livres de poche

ISBN: 0803971915

Paperback, [EAN: 9780803971912], Sage Publications, Inc, English, English, English, Sage Publications, Inc, Book, Sage Publications, Inc, Sage Publications, Inc, 14043891, General, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 268290, Management, 659904, Balanced Scorecard, 268302, Budgeting & Finance, 659902, Business Process Reengineering, 659908, Call Centre Management, 659906, Change Management, 659910, Distribution, 659912, Human Resources, 268305, Information Management, 659926, Knowledge Management, 268301, Management Accounting, 659928, Management Gurus A-Z, 268295, Management Science, 659930, Management Skills, 268306, Office Management, 268296, Operational Research, 268297, Organizational Theory & Behaviour, 268308, Production & Quality Control, 268298, Project Management, 268309, Purchasing & Supply, 268299, Quality Assurance & Total Quality Management, 268310, Real Estate, Property & Plant, 268311, Research & Development, 268321, Sales & Marketing Management, 659964, Six Sigma, 268150, Strategy, 124713031, General AAS, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 268326, Research, 268314, Sales & Marketing, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 124671031, General AAS, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 400530011, English, 400529011, Language (feature_browse-bin), 365481011, Refinements, 266239, Books, 492564011, Paperback, 492562011, Format (binding_browse-bin), 365481011, Refinements, 266239, Books, 182018031, Regular Size, 182016031, Font Size (format_browse-bin), 365481011, Refinements, 266239, Books

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Marketing And Consumer Research In The Public Interest
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Marketing And Consumer Research In The Public Interest - nouveau livre

ISBN: 9780803971912

ID: 6398054

Ethical and social issues in marketing and consumer behaviour are the focus of this book. Leading scholars in marketing discuss controversial, cutting-edge theoretical approaches to investigating public interest. They examine difficult consumption issues such as substance abuse and grieving customers as well as media issues like portrayal of minority groups, target marketing and the impact that Ethical and social issues in marketing and consumer behaviour are the focus of this book. Leading scholars in marketing discuss controversial, cutting-edge theoretical approaches to investigating public interest. They examine difficult consumption issues such as substance abuse and grieving customers as well as media issues like portrayal of minority groups, target marketing and the impact that idealized images has on consumers' perceptions of their lives. The book concludes with a discussion of legislative and social marketing issues including green buying practices, consumer rights, warning labels and product safety. Books, Business, Finance and Law~~Business and Management~~Management & Management Techniques, Marketing And Consumer Research In The Public Interest~~Book~~9780803971912, , , , , , , , , ,, [PU: Sage Publications]

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Marketing and Consumer Research in the Public Interest - Ronald Paul Hill
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Ronald Paul Hill:
Marketing and Consumer Research in the Public Interest - livre d'occasion

ISBN: 0803971915

ID: 3579870

Ethical and social issues in marketing and consumer behaviour are the focus of this book. Leading scholars in marketing discuss controversial, cutting-edge theoretical approaches to investigating public interest. They examine difficult consumption issues such as substance abuse and grieving customers as well as media issues like portrayal of minority groups, target marketing and the impact that idealized images has on consumers' perceptions of their lives. The book concludes with a discussion of legislative and social marketing issues including green buying practices, consumer rights, warning labels and product safety. business and investing,marketing,marketing and sales,research Marketing & Sales, SAGE Publications, Inc

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Marketing and Consumer Research in the Public Interest - Ronald Paul Hill
Livre non disponible
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Ronald Paul Hill:
Marketing and Consumer Research in the Public Interest - Livres de poche

1995, ISBN: 9780803971912

ID: 558093834

[ Edition: First ]. Good Condition. Publisher: Sage Publications, Inc Pub Date: 10/17/1995 Binding: Paperback Pages: 240 [ No Hassle 30 Day Returns ][ Ships Daily ] [ Underlining/Highlighting: NONE ] [ Writing: NONE ]

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Marketing and Consumer Research in the Public Interest - Ronald Paul Hill
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Ronald Paul Hill:
Marketing and Consumer Research in the Public Interest - nouveau livre

ISBN: 9780803971912

ID: 184483683

NA Marketing, Consumer Behavior, Sage Publications

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Détails sur le livre
Marketing and Consumer Research in the Public Interest
Auteur:

Hill, Ronald Paul (ed.)

Titre:

Marketing and Consumer Research in the Public Interest

ISBN:

9780803971912

Ethical and social issues in marketing and consumer behaviour are the focus of this book. Leading scholars in marketing discuss controversial, cutting-edge theoretical approaches to investigating public interest. They examine difficult consumption issues such as substance abuse and grieving customers as well as media issues like portrayal of minority groups, target marketing and the impact that idealized images has on consumers' perceptions of their lives. The book concludes with a discussion of legislative and social marketing issues including green buying practices, consumer rights, warning labels and product safety.

Informations détaillées sur le livre - Marketing and Consumer Research in the Public Interest


EAN (ISBN-13): 9780803971912
ISBN (ISBN-10): 0803971915
Livre de poche
Date de parution: 1995
Editeur: SAGE PUBN INC
240 Pages
Poids: 0,363 kg
Langue: eng/Englisch

Livre dans la base de données depuis 26.11.2007 19:38:25
Livre trouvé récemment le 29.12.2016 21:52:03
ISBN/EAN: 9780803971912

ISBN - Autres types d'écriture:
0-8039-7191-5, 978-0-8039-7191-2

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