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Business To Business Marketing
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Business To Business Marketing - nouveau livre

ISBN: 9780803959644

ID: 14244389

Thoroughly updated throughout, this much-anticipated new edition provides students with a comprehensive, state-of-the-art view of industrial marketing. With a focus on strategic thinking and acting, the authors examine the distinct challenges of the business-to-business marketplace. These include faster product and service development, shortened product life cycles, new processes for selling. Thoroughly updated throughout, this much-anticipated new edition provides students with a comprehensive, state-of-the-art view of industrial marketing. With a focus on strategic thinking and acting, the authors examine the distinct challenges of the business-to-business marketplace. These include faster product and service development, shortened product life cycles, new processes for selling, distribution, and customer service, increase in entrepreneurial firms, and the need to create and sustain long-term customer relationships. Separate chapters are devoted to buying decisions, market research and analysis, and purchasing practices, including treatment of the latest technological developments in just-in-time systems, web-based procurement, and enterprise resource planning and manufacturing systems. Each chapter includes illustrations of real world marketing issues, key concepts, learning objectives, and discussion questions. An instructor's manual test with items is available. Books, Business, Finance and Law~~Business and Management~~Sales & Marketing, Business To Business Marketing~~Book~~9780803959644~~Earl Dwight Honeycutt, Leyland F. Pitt, Michael H. Morris, , , , , , , , , ,, [PU: Sage Publications]

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Business-To-Business Marketing: A Strategic Approach - Morris, Michael H. Pitt, Leyland F. Honeycutt, Earl Dwight, Jr.
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Morris, Michael H. Pitt, Leyland F. Honeycutt, Earl Dwight, Jr.:

Business-To-Business Marketing: A Strategic Approach - edition reliée, livre de poche

ISBN: 9780803959644

[ED: Hardcover], [PU: SAGE PUBN INC], Thoroughly updated throughout, this much-anticipated new edition provides students with a comprehensive, state-of-the-art view of industrial marketing. With a focus on strategic thinking and acting, the authors examine the distinct challenges of the business-to-business marketplace. These include faster product and service development, shortened product life cycles, new processes for selling, distribution, and customer service, increase in entrepreneurial firms, and the need to create and sustain long-term customer relationships. Separate chapters are devoted to buying decisions, market research and analysis, and purchasing practices, including treatment of the latest technological developments in just-in-time systems, web-based procurement, and enterprise resource planning and manufacturing systems. Each chapter includes illustrations of real world marketing issues, key concepts, learning objectives, and discussion questions. An instructor's manual test with items is available.560 p. - 10.0000 x 7.0000 inVersandfertig in über 4 Wochen, [SC: 0.00]

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Business-To-Business Marketing: A Strategic Approach - Morris, Michael H. Pitt, Leyland F. Honeycutt, Earl Dwight, Jr.
Livre non disponible
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Morris, Michael H. Pitt, Leyland F. Honeycutt, Earl Dwight, Jr.:
Business-To-Business Marketing: A Strategic Approach - edition reliée, livre de poche

ISBN: 9780803959644

[ED: Hardcover], [PU: SAGE PUBN], Thoroughly updated throughout, this much-anticipated new edition provides students with a comprehensive, state-of-the-art view of industrial marketing. With a focus on strategic thinking and acting, the authors examine the distinct challenges of the business-to-business marketplace. These include faster product and service development, shortened product life cycles, new processes for selling, distribution, and customer service, increase in entrepreneurial firms, and the need to create and sustain long-term customer relationships. Separate chapters are devoted to buying decisions, market research and analysis, and purchasing practices, including treatment of the latest technological developments in just-in-time systems, web-based procurement, and enterprise resource planning and manufacturing systems. Each chapter includes illustrations of real world marketing issues, key concepts, learning objectives, and discussion questions. An instructor's manual test with items is available.560 p. - 10.0000 x 7.0000 inVersandfertig in über 4 Wochen, [SC: 0.00]

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Business-to-Business Marketing : A Strategic Approach - Michael H. Morris, Leyland, Ph.D. Pitt, Earl Dwight, Jr Honeycutt
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Michael H. Morris, Leyland, Ph.D. Pitt, Earl Dwight, Jr Honeycutt:
Business-to-Business Marketing : A Strategic Approach - livre d'occasion

ISBN: 9780803959644

ID: 654080317

SAGE Publications. Used - Very Good. Former Library book. Great condition for a used book! Minimal wear. 100% Money Back Guarantee. Shipped to over one million happy customers. Your purchase benefits world literacy!, SAGE Publications

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Business to Business Marketing - Michael H. Morris; Leyland F. Pitt; Earl Dwight Honeycutt
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Michael H. Morris; Leyland F. Pitt; Earl Dwight Honeycutt:
Business to Business Marketing - edition reliée, livre de poche

2001, ISBN: 9780803959644

ID: 2877700

[ED: 3], 3rd Revised edition, Hardcover, Buch, [PU: SAGE Publications Inc]

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Détails sur le livre
Business-To-Business Marketing: A Strategic Approach
Auteur:

Morris, Michael H.; Pitt, Leyland F.; Honeycutt, Earl Dwight, Jr.

Titre:

Business-To-Business Marketing: A Strategic Approach

ISBN:

9780803959644

Thoroughly updated throughout, this much-anticipated new edition provides students with a comprehensive, state-of-the-art view of industrial marketing. With a focus on strategic thinking and acting, the authors examine the distinct challenges of the business-to-business marketplace. These include faster product and service development, shortened product life cycles, new processes for selling, distribution, and customer service, increase in entrepreneurial firms, and the need to create and sustain long-term customer relationships. Separate chapters are devoted to buying decisions, market research and analysis, and purchasing practices, including treatment of the latest technological developments in just-in-time systems, web-based procurement, and enterprise resource planning and manufacturing systems. Each chapter includes illustrations of real world marketing issues, key concepts, learning objectives, and discussion questions. An instructor's manual test with items is available.

Informations détaillées sur le livre - Business-To-Business Marketing: A Strategic Approach


EAN (ISBN-13): 9780803959644
ISBN (ISBN-10): 0803959648
Version reliée
Date de parution: 2001
Editeur: SAGE PUBN INC
560 Pages
Poids: 1,129 kg
Langue: eng/Englisch

Livre dans la base de données depuis 24.04.2007 04:22:46
Livre trouvé récemment le 24.10.2016 15:28:56
ISBN/EAN: 9780803959644

ISBN - Autres types d'écriture:
0-8039-5964-8, 978-0-8039-5964-4

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