1995, ISBN: 0792395042
[EAN: 9780792395041], Neubuch, [SC: 0.0], [PU: Springer Netherlands], BUSINESS / MANAGEMENT; ABSATZ MARKETING; VERMARKTUNG; DSI_8091; KAP_D020, Druck auf Anfrage Neuware - Changing Views … Plus…
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1995, ISBN: 0792395042
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ISBN: 9780792395041
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1995, ISBN: 0792395042
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1995, ISBN: 0792395042
[EAN: 9780792395041], Neubuch, [SC: 0.0], [PU: Springer Netherlands], BUSINESS / MANAGEMENT; ABSATZ MARKETING; VERMARKTUNG; DSI_8091; KAP_D020, Druck auf Anfrage Neuware - Changing Views … Plus…
David T. Wilson:
Business Marketing: An Interaction and Network Perspective - edition reliée, livre de poche1995, ISBN: 0792395042
[EAN: 9780792395041], Neubuch, [SC: 0.0], [PU: Springer Netherlands], BUSINESS / MANAGEMENT; ABSATZ MARKETING; VERMARKTUNG; DSI_8091; KAP_D020, Druck auf Anfrage Neuware -Changing Views o… Plus…
ISBN: 9780792395041
Changing Views of Business Marketing This book aims to provide an in-depth understanding of long-term busi in industrial markets. During the late 1980s our view ness relationships on bus… Plus…
1995, ISBN: 0792395042
1995 Gebundene Ausgabe Business / Management, Management, Absatz / Marketing, Marketing, Vermarktung, Vertrieb und Marketing, DSI_8091; KAP_D020, mit Schutzumschlag 11, [PU:Springer Net… Plus…
1995, ISBN: 9780792395041
Buch, Hardcover, 1995 ed. [PU: Springer], Springer, 1995
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Informations détaillées sur le CD - Business Marketing: An Interaction and Network Perspective
EAN (ISBN-13): 9780792395041
ISBN (ISBN-10): 0792395042
Version reliée
Date de parution: 1995
Editeur: Springer
660 Pages
Poids: 1,140 kg
CD dans la base de données depuis2007-06-06T17:55:32+02:00 (Paris)
Page de détail modifiée en dernier sur 2023-10-15T12:09:19+02:00 (Paris)
EAN: 9780792395041
EAN - Autres types d'écriture:
0-7923-9504-2, 978-0-7923-9504-1
Autres types d'écriture et termes associés:
Auteur du CD: müller guttenbrunn, müller grählert, möller, david wilson, moller, maller
Titre du CD: business marketing, market, network
Données de l'éditeur
Auteur: Kristian K. Möller; David T. Wilson
Titre: Business Marketing: An Interaction and Network Perspective
Editeur: Springer; Springer Netherland
635 Pages
Date de parution: 1995-11-30
Dordrecht; NL
Poids: 2,420 kg
Langue: Anglais
299,59 € (DE)
307,99 € (AT)
330,50 CHF (CH)
POD
XVII, 635 p.
BB; Marketing; Hardcover, Softcover / Wirtschaft/Werbung, Marketing; Marketing und Vertrieb; Verstehen; DSI_8091; KAP_D020; Management; Marketing; Management; Management und Managementtechniken; BC; EA
Foreword. 1. Introduction: Interaction and Networks in Perspective; K.K. Möller, D.T. Wilson. Part I: Conceptual Foundation of Business Relationships. 2. Business Relationships -- an Interaction Perspective: Basic Elements and Processes; K.K. Möller, D.T. Wilson. 3. Dynamics of Relationship Development; D.T. Wilson, K.K. Möller. 4. Buyer--Seller Relationships -- Theoretical Perspectives; R. Dwyer, R. Dahlstrom, T. DiNovo. 5. The Development of Network Research -- a Question of Mobilization; B. Axelsson. 6. Network Dynamics: Forces and Processes Underlying Evolution and Revolution in Business Networks; B. Henders, H. Hökansson. Part II: Interactive Business Marketing: Relationships and Strategy. 7. Towards a Conceptual Understanding of the Antecedents of Strategic Alliances; R. Spekman, K. Sawhney. 8. Time-Based Strategies and Supplier Relationships; C. O'Neal. 9. One More Exploration into Buyer--Seller Relationships: Some Conceptual Foundations and Research Propositions; V. Mummalaneni. Part III: Networks, Technology and Strategy. 10. Technology and Networks; R. Thomas, D. Ford. 11. Industrial Networks and Technological Innovation; H. Håkansson, A. Lundgren. 12. Competitive Strategies and Organizational Networks in New Technology Markets; M. Cunningham. 13. International Networks and Network Strategies: Networks in Different Cultural Contexts; F. Mazet, R. Salle, R. Spencer. 14. A Network Approach to Foreign Market Entry; D. Blankenburg. Part IV:Methodological Aspects in Interaction and Network Research. 15. Methodology and Industrial Networks; G. Easton. 16. The Meaning of Time in the Study of Buyer--Seller Relationships; A. Miettilä, J.-Å. Törnroos. 17. Measurement Issues in Research on Inter-Firm Relationships; J.B. Heide, G. John. 18. Modeling Business Relationships; N. Syed-Mohammed. Part V: Implications and Challenges. 19. Interaction and Network Approach to Business Marketing: a Review and Evaluation; K.K. Möller, D.T. Wilson. 20. Managerial Implications and Challenges; D.T. Wilson, K.K. Möller. Index.Autres livres qui pourraient ressembler au livre recherché:
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