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Business Marketing: An Interaction and Network Perspective - Kristian K. Möller
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Business Marketing: An Interaction and Network Perspective - edition reliée, livre de poche

1995, ISBN: 0792395042

[EAN: 9780792395041], Neubuch, [SC: 0.0], [PU: Springer Netherlands], BUSINESS / MANAGEMENT; ABSATZ MARKETING; VERMARKTUNG; DSI_8091; KAP_D020, Druck auf Anfrage Neuware - Changing Views … Plus…

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Business Marketing: An Interaction and Network Perspective - edition reliée, livre de poche

1995, ISBN: 0792395042

[EAN: 9780792395041], Neubuch, [SC: 0.0], [PU: Springer Netherlands], BUSINESS / MANAGEMENT; ABSATZ MARKETING; VERMARKTUNG; DSI_8091; KAP_D020, Druck auf Anfrage Neuware -Changing Views o… Plus…

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Business Marketing: An Interaction and Network Perspective - nouveau livre

ISBN: 9780792395041

Changing Views of Business Marketing This book aims to provide an in-depth understanding of long-term busi­ in industrial markets. During the late 1980s our view ness relationships on bus… Plus…

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Business Marketing: An Interaction and Network Perspective - Wilson, David T. (Herausgeber); Möller, Kristian K. (Herausgeber)
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Wilson, David T. (Herausgeber); Möller, Kristian K. (Herausgeber):
Business Marketing: An Interaction and Network Perspective - edition reliée, livre de poche

1995, ISBN: 0792395042

1995 Gebundene Ausgabe Business / Management, Management, Absatz / Marketing, Marketing, Vermarktung, Vertrieb und Marketing, DSI_8091; KAP_D020, mit Schutzumschlag 11, [PU:Springer Net… Plus…

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Business Marketing: An Interaction and Network Perspective - Kristian K. Moeller; David T. Wilson
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Kristian K. Moeller; David T. Wilson:
Business Marketing: An Interaction and Network Perspective - edition reliée, livre de poche

1995, ISBN: 9780792395041

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Business Marketing: An Interaction and Network Perspective

This book provides an in-depth understanding of long term business relationships in industrial markets. During the late 1980s our view on business marketing changed remarkably: from a single transaction oriented, market mechanism-based description of marketing and purchasing we are moving into domestic and international buyer--seller relationships. In academic terms, we are experiencing a broadening of the paradigms that describe how companies interact. Business Marketing: An Interaction and Network Perspective provides an in-depth understanding of the long-term relations in business marketing, how these relationships develop, and their constituent parts and processes. Unfolding network theory is presented and applied to the description of how complex interdependencies between modern firms in international markets can be analyzed with the help of network concepts. Business Marketing: An Interaction and Network Perspective is suitable for graduate and doctoral level courses in business administration. The book will also be of interest to researchers and teachers working on business marketing, international marketing, and strategic management. Managers dealing with business marketing problems will also benefit from the insights provided by the interaction and network approaches.

Informations détaillées sur le CD - Business Marketing: An Interaction and Network Perspective


EAN (ISBN-13): 9780792395041
ISBN (ISBN-10): 0792395042
Version reliée
Date de parution: 1995
Editeur: Springer
660 Pages
Poids: 1,140 kg

CD dans la base de données depuis2007-06-06T17:55:32+02:00 (Paris)
Page de détail modifiée en dernier sur 2023-10-15T12:09:19+02:00 (Paris)
EAN: 9780792395041

EAN - Autres types d'écriture:
0-7923-9504-2, 978-0-7923-9504-1
Autres types d'écriture et termes associés:
Auteur du CD: müller guttenbrunn, müller grählert, möller, david wilson, moller, maller
Titre du CD: business marketing, market, network


Données de l'éditeur

Auteur: Kristian K. Möller; David T. Wilson
Titre: Business Marketing: An Interaction and Network Perspective
Editeur: Springer; Springer Netherland
635 Pages
Date de parution: 1995-11-30
Dordrecht; NL
Poids: 2,420 kg
Langue: Anglais
299,59 € (DE)
307,99 € (AT)
330,50 CHF (CH)
POD
XVII, 635 p.

BB; Marketing; Hardcover, Softcover / Wirtschaft/Werbung, Marketing; Marketing und Vertrieb; Verstehen; DSI_8091; KAP_D020; Management; Marketing; Management; Management und Managementtechniken; BC; EA

Foreword. 1. Introduction: Interaction and Networks in Perspective; K.K. Möller, D.T. Wilson. Part I: Conceptual Foundation of Business Relationships. 2. Business Relationships -- an Interaction Perspective: Basic Elements and Processes; K.K. Möller, D.T. Wilson. 3. Dynamics of Relationship Development; D.T. Wilson, K.K. Möller. 4. Buyer--Seller Relationships -- Theoretical Perspectives; R. Dwyer, R. Dahlstrom, T. DiNovo. 5. The Development of Network Research -- a Question of Mobilization; B. Axelsson. 6. Network Dynamics: Forces and Processes Underlying Evolution and Revolution in Business Networks; B. Henders, H. Hökansson. Part II: Interactive Business Marketing: Relationships and Strategy. 7. Towards a Conceptual Understanding of the Antecedents of Strategic Alliances; R. Spekman, K. Sawhney. 8. Time-Based Strategies and Supplier Relationships; C. O'Neal. 9. One More Exploration into Buyer--Seller Relationships: Some Conceptual Foundations and Research Propositions; V. Mummalaneni. Part III: Networks, Technology and Strategy. 10. Technology and Networks; R. Thomas, D. Ford. 11. Industrial Networks and Technological Innovation; H. Håkansson, A. Lundgren. 12. Competitive Strategies and Organizational Networks in New Technology Markets; M. Cunningham. 13. International Networks and Network Strategies: Networks in Different Cultural Contexts; F. Mazet, R. Salle, R. Spencer. 14. A Network Approach to Foreign Market Entry; D. Blankenburg. Part IV:Methodological Aspects in Interaction and Network Research. 15. Methodology and Industrial Networks; G. Easton. 16. The Meaning of Time in the Study of Buyer--Seller Relationships; A. Miettilä, J.-Å. Törnroos. 17. Measurement Issues in Research on Inter-Firm Relationships; J.B. Heide, G. John. 18. Modeling Business Relationships; N. Syed-Mohammed. Part V: Implications and Challenges. 19. Interaction and Network Approach to Business Marketing: a Review and Evaluation; K.K. Möller, D.T. Wilson. 20. Managerial Implications and Challenges; D.T. Wilson, K.K. Möller. Index.

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