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Michael Page, Joe F. Hair Jr.:

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ISBN: 0765646137

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Essentials of Business Research Methods - Joe F. Hair and Mary Celsi
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Joe F. Hair and Mary Celsi:

Essentials of Business Research Methods - livre d'occasion

ISBN: 9780765646132

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Hair Jr., Joe F.:
The Essentials of Business Research Methods - Livres de poche

2015, ISBN: 9780765646132

Mitwirkende: Celsi, Mary, Mitwirkende: Money, Arthur, Mitwirkende: Samouel, Phillip, Routledge, Taschenbuch, Auflage: 3, 506 Seiten, Publiziert: 2015-09-10T00:00:01Z, Produktgruppe: Buch,… Plus…

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The Essentials of Business Research Methods - Hair Jr., Joe F.
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Hair Jr., Joe F.:
The Essentials of Business Research Methods - Livres de poche

2015, ISBN: 9780765646132

Mitwirkende: Celsi, Mary, Mitwirkende: Money, Arthur, Mitwirkende: Samouel, Phillip, Routledge, Taschenbuch, Auflage: 3, 506 Seiten, Publiziert: 2015-09-10T00:00:01Z, Produktgruppe: Buch,… Plus…

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The Essentials of Business Research Methods
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ISBN:

9780765646132


Increasingly, managers must make decisions based on almost unlimited information. How can they navigate and organize this vast amount of data? Essentials of Business Research Methods provides research techniques for people who aren't data analysts. The authors offer a straightforward, hands-on approach to the vital managerial process of gathering and using data to make clear business decisions. They include critical topics, such as the increasing role of online research, ethical issues, data mining, customer relationship management, and how to conduct information-gathering activities more effectively in a rapidly changing business environment.

This is the only text that includes a chapter on qualitative data analysis, and the coverage of quantitative data analysis is more extensive, and much easier to understand than in other texts. The book features a realistic continuing case throughout that enables students to see how business research information is used in the real world. It includes applied research examples in all chapters, as well as ethical dilemma mini cases, and exercises.

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EAN (ISBN-13): 9780765646132
ISBN (ISBN-10): 0765646137
Livre de poche
Date de parution: 2015
Editeur: Routledge

Livre dans la base de données depuis 2015-03-16T13:45:50+01:00 (Paris)
Page de détail modifiée en dernier sur 2023-05-19T03:04:57+02:00 (Paris)
ISBN/EAN: 9780765646132

ISBN - Autres types d'écriture:
0-7656-4613-7, 978-0-7656-4613-2
Autres types d'écriture et termes associés:
Auteur du livre: wolf arthur, mone, michael mary, arthur phillip, cels
Titre du livre: business research methods, essentials business research, the business research

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