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The Multichannel Challenge - Wilson, Hugh / Street, Rod / Bruce, Lindsay
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Wilson, Hugh / Street, Rod / Bruce, Lindsay:

The Multichannel Challenge - livre d'occasion

ISBN: 9780750687119

ID: 2797886

While innovation in products and services continues apace, today's competitive strategy is equally based on innovation in the route to market. Tesco.com, Direct Line, First Direct and easyJet are just a few examples of innovative channel strategies as a key component of the value proposition. We find ourselves in a multi-channel world. This book is drawn from the experience of major companies such as IBM, First Direct, Taylor Woodrow and BT. Lessons are explained clearly: be Multi not multiple; channels as weapons; think combinations; design from the top, but think people and measure it. The key concepts are backed by carefully tested practical advice from making organisational change to understanding channel metrics. Based on work from Cranfield's world leading Customer Management Forum, this is the essential practical guide for senior management in key areas like marketing, sales, customer services and strategy. -Shows how, with the internet and call centre alongside existing resellers, and with sales forces channel management and integration a critical activity, you can employ channel management to maximise the success of your channel strategy -Based on IBM's worldwide experience and the huge research reach of Cranfield this practical guide is authoritative, full of major international cases, guiding you to easy implementation -From strategy to metrics the book shows how the best companies blend and balance channels to maximum sales effect, and how you can apply this in your own organisation The Multichannel Challenge Wilson, Hugh / Street, Rod / Bruce, Lindsay, Routledge

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The Multichannel Challenge: Integrating Customer Experiences for Profit (Paperback) - Hugh Wilson, Rod Street, Lindsay Bruce
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Hugh Wilson, Rod Street, Lindsay Bruce:

The Multichannel Challenge: Integrating Customer Experiences for Profit (Paperback) - Livres de poche

2008, ISBN: 0750687118

ID: 19514768083

[EAN: 9780750687119], Neubuch, [PU: Taylor Francis Ltd, United Kingdom], Business & Economics|Customer Service, Business & Economics|Marketing|General, Business & Economics|Organizational Behavior, Language: English . Brand New Book. While innovation in products and services continues apace, today s competitive strategy is equally based on innovation in the route to market. , Direct Line, First Direct and easyJet are just a few examples of innovative channel strategies as a key component of the value proposition. We find ourselves in a multi-channel world. This book is drawn from the experience of major companies such as IBM, First Direct, Taylor Woodrow and BT. Lessons are explained clearly: be Multi not multiple; channels as weapons; think combinations; design from the top, but think people and measure it. The key concepts are backed by carefully tested practical advice from making organisational change to understanding channel metrics. Based on work from Cranfield s world leading Customer Management Forum, this is the essential practical guide for senior management in key areas like marketing, sales, customer services and strategy.

Nouveaux livres Abebooks.de
The Book Depository US, London, United Kingdom [58762574] [Rating: 5 (von 5)]
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The Multichannel Challenge: Integrating Customer Experiences for Profit (Paperback) - Hugh Wilson, Rod Street, Lindsay Bruce
Livre non disponible
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Hugh Wilson, Rod Street, Lindsay Bruce:
The Multichannel Challenge: Integrating Customer Experiences for Profit (Paperback) - Livres de poche

2008

ISBN: 0750687118

ID: 19515443434

[EAN: 9780750687119], Neubuch, [PU: Taylor Francis Ltd, United Kingdom], Business & Economics|Customer Service, Business & Economics|Marketing|General, Business & Economics|Organizational Behavior, Language: English . Brand New Book. While innovation in products and services continues apace, today s competitive strategy is equally based on innovation in the route to market. , Direct Line, First Direct and easyJet are just a few examples of innovative channel strategies as a key component of the value proposition. We find ourselves in a multi-channel world. This book is drawn from the experience of major companies such as IBM, First Direct, Taylor Woodrow and BT. Lessons are explained clearly: be Multi not multiple; channels as weapons; think combinations; design from the top, but think people and measure it. The key concepts are backed by carefully tested practical advice from making organisational change to understanding channel metrics. Based on work from Cranfield s world leading Customer Management Forum, this is the essential practical guide for senior management in key areas like marketing, sales, customer services and strategy.

Nouveaux livres Abebooks.de
The Book Depository, London, United Kingdom [54837791] [Rating: 5 (von 5)]
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The Multichannel Challenge - Wilson, Hugh; Street, Rod; Bruce, Lindsay
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Wilson, Hugh; Street, Rod; Bruce, Lindsay:
The Multichannel Challenge - nouveau livre

ISBN: 9780750687119

ID: 340637

While innovation in products and services continues apace, today's competitive strategy is equally based on innovation in the route to market. Tesco.com, Direct Line, First Direct and easyJet are just a few examples of innovative channel strategies as a key component of the value proposition. We find ourselves in a multi-channel world. This book is drawn from the experience of major companies such as IBM, First Direct, Taylor Woodrow and BT. Lessons are explained clearly: be Multi not multiple; channels as weapons; think combinations; design from the top, but think people and measure it. The key concepts are backed by carefully tested practical advice from making organisational change to understanding channel metrics. Based on work from Cranfield's world leading Customer Management Forum, this is the essential practical guide for senior management in key areas like marketing, sales, customer services and strategy. Business Business eBook, Taylor and Francis

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The multichannel challenge - Wilson, H.
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Wilson, H.:
The multichannel challenge - nouveau livre

ISBN: 9780750687119

ID: fff887bf4061c38e2839c3e4fc589900

While innovation in products and services continues apace, todays competitive strategy is equally based on innovation in the route to market. Tesco.com, Direct Line, First Direct and easyJet are just a few examples of innovative channel strategies as a key component of the value proposition. We find ourselves in a multi-channel world. This book is drawn from the experience of major companies such as IBM, First Direct, Taylor Woodrow and BT. Lessons are explained clearly: be Multi not multiple; channels as weapons; think combinations; design from the top, but think people and measure it. The key concepts are backed by carefully tested practical advice from making organisational change to understanding channel metrics. Based on work from Cranfields world leading Customer Management Forum, this is the essential practical guide for senior management in key areas like marketing, sales, customer services and strategy., [PU: Butterworth-Heinemann, Architectural Press]

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Détails sur le livre
The Multichannel Challenge
Auteur:

Wilson, Hugh; Street, Rod; Bruce, Lindsay

Titre:

The Multichannel Challenge

ISBN:

9780750687119

Based on work from the Cranfield Customer Management Forum, this is an essential practical guide for senior management in key areas like marketing, sales, customer services, and strategy.

Informations détaillées sur le livre - The Multichannel Challenge


EAN (ISBN-13): 9780750687119
ISBN (ISBN-10): 0750687118
Version reliée
Livre de poche
Date de parution: 2008
Editeur: BUTTERWORTH HEINEMANN
240 Pages
Poids: 0,680 kg
Langue: eng/Englisch

Livre dans la base de données depuis 07.07.2008 12:28:08
Livre trouvé récemment le 30.11.2016 10:18:38
ISBN/EAN: 9780750687119

ISBN - Autres types d'écriture:
0-7506-8711-8, 978-0-7506-8711-9

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