. .
Français
France
Livres similaires
Autres livres qui pourraient ressembler au livre recherché:
Outils de recherche
s'inscrire

Connectez-vous avec Facebook:

S'inscrire
Mot de passe oublié?


Historique de recherche
Liste pense-bête
Liens vers eurolivre.fr

Partager ce livre sur…
Livre conseillé
Actualités
Conseils d'eurolivre.fr
Publicité
Annonce payée
FILTRE
- 0 Résultats
prix le plus bas: 0,89 €, prix le plus élevé: 45,99 €, prix moyen: 29,55 €
Consumer Insight - Bryan Foss#Alison Bond#Merlin Stone
Livre non disponible
(*)
Bryan Foss#Alison Bond#Merlin Stone:

Consumer Insight - nouveau livre

ISBN: 9780749442927

ID: 106572989

Part of the new Market Research in Practice series - essential guides for the burgeoning Market Research Society training and qualifications programme. Written by leading experts on database marketing, customer service and Customer Relationship Marketing (CRM), Consumer Insight provides comprehensive coverage of the classic areas that market researchers and marketers need to focus on: knowing who and where customers are, what they do, what they buy and what they would like to buy. It also explores how customers´ thoughts, feelings, objectives and strategies influence their behaviour. The book also explains how companies gain insight by managing and using their customer data correctly. Packed with the latest models, tools and research findings, it provides a great opportunity for market researchers to improve their knowledge of database marketing and CRM, and how they relate to market research. Readers will gain an understanding of what customer management actually is, what information is used, and how this information needs to be planned to support customer management. Key content includes: what is database marketing? how do customer care and database marketing use consumer insight? consumer insight and marketing research analysing consumer data development and retention of customers data protection, risk, good and bad consumers consumer insight systems managing consumer insight How to use data and market research to get closer to your customer Buch (fremdspr.) Bücher>Fremdsprachige Bücher>Englische Bücher>Sach- & Fachbücher>Business & Karriere, Kogan Page

Nouveaux livres Thalia.de
No. 5845342 Frais d'envoi, Versandfertig in 2 - 3 Tagen, DE (EUR 0.00)
Details...
(*) Livre non disponible signifie que le livre est actuellement pas disponible à l'une des plates-formes associées nous recherche.
Consumer Insight: How to Use Data and Market Research to Get Closer to Your Customer - Stone, Merlin / Bond, Alison / Foss, Bryan
Livre non disponible
(*)

Stone, Merlin / Bond, Alison / Foss, Bryan:

Consumer Insight: How to Use Data and Market Research to Get Closer to Your Customer - livre d'occasion

ISBN: 9780749442927

ID: 2787350

"Consumer Insight" provides market researchers with knowledge of database marketing and CRM techniques. It explains what database marketing is and covers the classic areas that marketers tend to focus on, such as: knowing who your customers are, what they do, where they are, what they buy and what they would like to buy. It explores the psychological areas too - what customers think and feel, what their objectives and strategies are and how these influence how they behave. The title also explains how to manage this process, and how companies gain insight into their customers by managing and using their customer data correctly. Consumer Insight: How to Use Data and Market Research to Get Closer to Your Customer Stone, Merlin / Bond, Alison / Foss, Bryan, Kogan Page

livre d'occasion Betterworldbooks.com
Frais d'envoizzgl. Versandkosten, Livraison non-comprise
Details...
(*) Livre non disponible signifie que le livre est actuellement pas disponible à l'une des plates-formes associées nous recherche.
Consumer Insight: How to Use Data and Market Research to Get Closer to Your Customer (Market Research in Practice) - Merlin Stone; Alison Bond; Bryan Foss
Livre non disponible
(*)
Merlin Stone; Alison Bond; Bryan Foss:
Consumer Insight: How to Use Data and Market Research to Get Closer to Your Customer (Market Research in Practice) - livre d'occasion

ISBN: 0749442921

ID: 6188236

Consumer Insight"" provides market researchers with knowledge of database marketing and CRM techniques. It explains what database marketing is and covers the classic areas that marketers tend to focus on, such as: knowing who your customers are, what they do, where they are, what they buy and what they would like to buy. It explores the psychological areas too - what customers think and feel, what their objectives and strategies are and how these influence how they behave. The title also explains how to manage this process, and how companies gain insight into their customers by managing and using their customer data correctly. business and investing,consumer behavior,marketing,marketing and sales,research Marketing & Sales, Kogan Page

livre d'occasion Thriftbooks.com
used Frais d'envoizzgl. Versandkosten, Livraison non-comprise
Details...
(*) Livre non disponible signifie que le livre est actuellement pas disponible à l'une des plates-formes associées nous recherche.
Consumer Insight: How to Use Data and Market Research to Get Closer to Your Customer (Market Research in Practice) - Stone, Merlin and Foss, Bryan and Bond, Alison
Livre non disponible
(*)
Stone, Merlin and Foss, Bryan and Bond, Alison:
Consumer Insight: How to Use Data and Market Research to Get Closer to Your Customer (Market Research in Practice) - Livres de poche

2004, ISBN: 0749442921

ID: 18294442999

[EAN: 9780749442927], [PU: Kogan Page], Business & Economics|Customer Service, Business & Economics|Marketing|General, Business & Economics|Marketing|Research, **SHIPPED FROM UK** We believe you will be completely satisfied with our quick and reliable service. All orders are dispatched as swiftly as possible! Buy with confidence!

livre d'occasion Abebooks.de
Greener Books, London, United Kingdom [52838368] [Rating: 5 (von 5)]
Frais d'envoi EUR 5.37
Details...
(*) Livre non disponible signifie que le livre est actuellement pas disponible à l'une des plates-formes associées nous recherche.
Consumer Insight - Merlin Stone; Alison Bond; Bryan Foss
Livre non disponible
(*)
Merlin Stone; Alison Bond; Bryan Foss:
Consumer Insight - Livres de poche

2004, ISBN: 9780749442927

ID: 6547244

Softcover, Buch, [PU: Kogan Page Ltd]

Nouveaux livres Lehmanns.de
Frais d'envoiVersand in 10-15 Tagen, , Versandkostenfrei innerhalb der BRD (EUR 0.00)
Details...
(*) Livre non disponible signifie que le livre est actuellement pas disponible à l'une des plates-formes associées nous recherche.

< Retour aux résultats de recherche...
Détails sur le livre
Consumer Insight: How to Use Data and Market Research to Get Closer to Your Customer
Auteur:

Merlin Stone; Alison Bond; Bryan Foss

Titre:

Consumer Insight: How to Use Data and Market Research to Get Closer to Your Customer

ISBN:

9780749442927

Part of the new Market Research in Practice series ¿ essential guides for the burgeoning Market Research Society training and qualifications programme. Written by leading experts on database marketing, customer service and Customer Relationship Marketing (CRM), Consumer Insight provides comprehensive coverage of the classic areas that market researchers and marketers need to focus on: knowing who and where customers are, what they do, what they buy and what they would like to buy. It also explores how customers¿ thoughts, feelings, objectives and strategies influence their behaviour. The book also explains how companies gain insight by managing and using their customer data correctly. Packed with the latest models, tools and research findings, it provides a great opportunity for market researchers to improve their knowledge of database marketing and CRM, and how they relate to market research. Readers will gain an understanding of what customer management actually is, what information is used, and how this information needs to be planned to support customer management. Key content includes: what is database marketing? how do customer care and database marketing use consumer insight? consumer insight and marketing research analysing consumer data development and retention of customers data protection, risk, good and bad consumers consumer insight systems managing consumer insight

Informations détaillées sur le livre - Consumer Insight: How to Use Data and Market Research to Get Closer to Your Customer


EAN (ISBN-13): 9780749442927
ISBN (ISBN-10): 0749442921
Livre de poche
Date de parution: 2004
Editeur: Kogan Page
256 Pages
Poids: 0,508 kg
Langue: eng/Englisch

Livre dans la base de données depuis 22.05.2007 05:24:45
Livre trouvé récemment le 15.11.2016 18:44:11
ISBN/EAN: 9780749442927

ISBN - Autres types d'écriture:
0-7494-4292-1, 978-0-7494-4292-7

< Retour aux résultats de recherche...
< pour archiver...
Adjacent Livres