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Case Studies in Consumer Behaviour - Gerrit Antonides, W.F.Van Raaij
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Gerrit Antonides, W.F.Van Raaij:

Case Studies in Consumer Behaviour - nouveau livre

ISBN: 9780471987819

ID: 1001004000671721

Cases in Consumer Behaviour Cases in Consumer Behaviour contains a selection of case studies which examine different aspects of the behaviour of European consumers. These case studies consider, amongst other issues, personal consumer decisions and interactive household decision making; cultural and social effects on consumer behaviour; new product development and diffusion in different countries; marketing communications; and consumer satisfaction and welfare. This casebook is closely related to..., Cases in Consumer Behaviour Cases in Consumer Behaviour contains a selection of case studies which examine different aspects of the behaviour of European consumers. These case studies consider, amongst other issues, personal consumer decisions and interactive household decision making; cultural and social effects on consumer behaviour; new product development and diffusion in different countries; marketing communications; and consumer satisfaction and welfare. This casebook is closely related to, and is recommended for use with, Consumer Behaviour: A European Perspective by Gerrit Antonides and W. Fred van Raaij. Features of the casebook include: The authors of these cases are drawn from nine different European countries: United Kingdom, Ireland, Sweden, Germany, Austria, The Netherlands, France, Greece and Hungary The cases reflect the consumer perspective on marketing problems Each case presents a practical problem in the consumer area and poses questions for the reader. An Instructor's Manual is available from the publisher for lecturers using the casebook.Soort: Met illustraties; Taal: Engels; Afmetingen: 11x228x157 mm; Gewicht: 284,00 gram; Verschijningsdatum: juli 1999; ISBN10: 0471987816; ISBN13: 9780471987819; , Engelstalig | Paperback | 1999, Marketing & Communicatie, Adverteren & Promoties, Marketing & Communicatie, Consumentengedrag, Marketing & Communicatie, Marktonderzoek, Economie & Bedrijf, Strategie & Vaardigheden, John Wiley And Sons Ltd

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Cases in Consumer Behaviour - Gerrit; Raaij, W.F. Van Antonides
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Gerrit; Raaij, W.F. Van Antonides:

Cases in Consumer Behaviour - nouveau livre

ISBN: 9780471987819

ID: 226951782

Eine Sammlung von Fallstudien zum Thema Kundenverhalten: Untersucht werden mentale, emotionale und physische Aspekte, die bei der Auswahl, dem Kauf, der Benutzung und der Entsorgung von Produkten oder Dienstleistungen eine Rolle spielen. Gedacht ist der Band als Ergänzung und Arbeitsmittel zum Lehrbuch ´´Consumer Behaviour: A New Perspective´´. (03/99) Cases in Consumer Behaviour Cases in Consumer Behaviour contains a selection of case studies which examine different aspects of the behaviour of European consumers. These case studies consider, amongst other issues, personal consumer decisions and interactive household decision making; cultural and social effects on consumer behaviour; new product development and diffusion in different countries; marketing communications; and consumer satisfaction and welfare. This casebook is closely related to, and is recommended for use with, Consumer Behaviour: A European Perspective by Gerrit Antonides and W. Fred van Raaij. Features of the casebook include: The authors of these cases are drawn from nine different European countries: United Kingdom, Ireland, Sweden, Germany, Austria, The Netherlands, France, Greece and Hungary The cases reflect the consumer perspective on marketing problems Each case presents a practical problem in the consumer area and poses questions for the reader. An Instructor s Manual is available from the publisher for lecturers using the casebook. This fascinating and instructive guide to understanding consumer behavior features 20 case studies that reflect the major themes in the contemporary discourse in the field. Buch (fremdspr.) Bücher>Fremdsprachige Bücher>Englische Bücher, Wiley John + Sons

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Cases in Consumer Behaviour - Gerrit Antonides, W. Fred van Raaij
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Gerrit Antonides, W. Fred van Raaij:
Cases in Consumer Behaviour - Livres de poche

2007

ISBN: 0471987816

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Cases in Consumer Behaviour - Antonides, Gerrit
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Antonides, Gerrit:
Cases in Consumer Behaviour - Livres de poche

ISBN: 0471987816

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[EAN: 9780471987819], Gebraucht, guter Zustand, Business & Economics|Consumer Behavior, [PU: Wiley]

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Case Studies in Consumer Behaviour - Gerrit Antonides; W.F.Van Raaij
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Gerrit Antonides; W.F.Van Raaij:
Case Studies in Consumer Behaviour - Livres de poche

1999, ISBN: 9780471987819

ID: 325454

Softcover, Buch, [PU: John Wiley & Sons Ltd]

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Détails sur le livre
Cases in Consumer Behaviour
Auteur:

Antonides; Van Raaij, W. Fred; Antonides, Gerrit

Titre:

Cases in Consumer Behaviour

ISBN:

9780471987819

Eine Sammlung von Fallstudien zum Thema Kundenverhalten: Untersucht werden mentale, emotionale und physische Aspekte, die bei der Auswahl, dem Kauf, der Benutzung und der Entsorgung von Produkten oder Dienstleistungen eine Rolle spielen. Gedacht ist der Band als Ergänzung und Arbeitsmittel zum Lehrbuch "Consumer Behaviour: A New Perspective". (03/99)

Informations détaillées sur le livre - Cases in Consumer Behaviour


EAN (ISBN-13): 9780471987819
ISBN (ISBN-10): 0471987816
Livre de poche
Date de parution: 1999
Editeur: John Wiley & Sons
180 Pages
Poids: 0,263 kg
Langue: eng/Englisch

Livre dans la base de données depuis 10.12.2007 10:47:15
Livre trouvé récemment le 27.10.2016 11:07:56
ISBN/EAN: 9780471987819

ISBN - Autres types d'écriture:
0-471-98781-6, 978-0-471-98781-9

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