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Essentials of CRM : A Guide to Customer Relationship Management by Bryan, Bergeron, Bryan P. Bergeron - Bryan, Bergeron, Bryan P. Bergeron
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Essentials of CRM : A Guide to Customer Relationship Management by Bryan, Bergeron, Bryan P. Bergeron - livre d'occasion

ISBN: 9780471206033

ESSENTIALS OF CRM Full of valuable tips, techniques, illustrative real-world examples, exhibits, and best practices, this handy and concise paperback will help you stay up to date on the… Plus…

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Bergeron, Bryan:

Essentials of Crm: A Guide to Customer Relationship Management (Essentials Series) - Livres de poche

2013, ISBN: 0471206032

[EAN: 9780471206033], Used, [PU: Wiley], BUSINESS, This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. With usual stamps and mar… Plus…

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Bergeron, Bryan:
Essentials of CRM (Essentials Series) - Livres de poche

2002

ISBN: 0471206032

[EAN: 9780471206033], Used, good, [PU: John Wiley &Sons], Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc., Books

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Bergeron, Bryan:
Essentials of CRM (Essentials Series) - Livres de poche

2002, ISBN: 9780471206033

John Wiley &Sons, 2002-01-30. Paperback. New. New. In shrink wrap. Looks like an interesting title!, John Wiley &Sons, 2002-01-30, 6

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Essentials Of Crm: A Guide To Customer Relationship Management - nouveau livre

ISBN: 9780471206033

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Essentials of CRM: A Guide to Customer Relationship Management (Essentials Series)

ESSENTIALS OF CRM Full of valuable tips, techniques, illustrative real-world examples, exhibits, and best practices, this handy and concise paperback will help you stay up to date on the newest thinking, strategies, developments, and technologies in CRM. "Once again, Bryan Bergeron proves that he is ahead of the curve when it comes to understanding the value of customer relationships. This remarkable book is geared not only toward corporate executives with mega-investments in CRM, but can also be successfully applied to the street corner vendor. His articulate and sensitive style brings this highly involved subject matter to a level we can all understand." -Michael Cusack, author of Online Customer Care: Strategies for Call Center Excellence "Managing relationships with customers has become a critical organizational competency. Bergeron has done a superb job of presenting the breadth, complexity, and nature of CRM. This book provides a fabulous and actionable grounding in CRM for organizational leadership." -John Glaser, PhD, Vice President and CIO, Partners Healthcare System The Wiley Essentials Series-because the business world is always changing...and so should you.

Informations détaillées sur le livre - Essentials of CRM: A Guide to Customer Relationship Management (Essentials Series)


EAN (ISBN-13): 9780471206033
ISBN (ISBN-10): 0471206032
Livre de poche
Date de parution: 2002
Editeur: John Wiley &Sons
220 Pages
Poids: 0,331 kg
Langue: eng/Englisch

Livre dans la base de données depuis 2007-10-24T21:22:43+02:00 (Paris)
Page de détail modifiée en dernier sur 2023-11-29T03:32:32+01:00 (Paris)
ISBN/EAN: 9780471206033

ISBN - Autres types d'écriture:
0-471-20603-2, 978-0-471-20603-3
Autres types d'écriture et termes associés:
Auteur du livre: bergeron, john street, paperback, michael bryan, michael gläser
Titre du livre: management guide, essentials, crm customer relationship management, management series


Données de l'éditeur

Auteur: Bryan Bergeron
Titre: Essentials Series; Essentials of CRM - A Guide to Customer Relationship Management
Editeur: John Wiley & Sons
220 Pages
Date de parution: 2002-01-30
Poids: 0,368 kg
Langue: Anglais
53,90 € (DE)
No longer receiving updates
158mm x 233mm x 13mm

BC; Paperback; Hardcover, Softcover / Wirtschaft/Betriebswirtschaft; Betriebswirtschaft und Management; Kundenmanagement; Accounting; Wirtschaft u. Management; Corporate Finance; Rechnungswesen; Business & Management; Allg. Wirtschaft u. Management; Corporate Finance

Overview. The Customer. The Corporation. Technology. eCRM. Evaluating Solutions. Economics of CRM. Getting There. Further Reading. Glossary. Index.

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