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Esomar, and Mouncey, Peter (Editor), and Wimmer, Frank (Editor):

Market Research Best Practice: 30 Visions for the Future - edition reliée, livre de poche

2007, ISBN: 9780470065273

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Market Research Best Practice: 30 Visions for the Future - edition reliée, livre de poche

2007, ISBN: 9780470065273

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Market Research Best Practice: 30 Visions for the Future - edition reliée, livre de poche

2007

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Market Research Best Practices ? 30 Visions for the Future - edition reliée, livre de poche

2007, ISBN: 9780470065273

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Market Research Best Practices ? 30 Visions for the Future
Auteur:
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ISBN:

9780470065273


Market Research Best Practice is a compilation of the best discussion papers, case studies and methodologies from the ESOMAR publishing and event programme over the last decade and more. Market research is adapting to an increasingly competitive, demanding and globalised business world and, as the world's leading market research organisation, ESOMAR is providing the platform to showcase latest advances and best practice. In the pursuit to define and illustrate 'new' market research, this book provides a unique source of ideas and practical examples of what research has to offer business and how research can influence the way results are tracked, insights are generated and ultimately decisions are made. Market Research Best Practice draws on recent successes to explore how research is evolving to meet market needs and how good research practice fits into modern business. More than 50 authors have contributed their work to this collection - all papers were first presented at ESOMAR events and many contributions have been past ESOMAR award winners. To find out more about the ESOMAR Membership, the worldwide code of practice and the range of events and publications, visit www.esomar.org.

Informations détaillées sur le livre - Market Research Best Practices ? 30 Visions for the Future


EAN (ISBN-13): 9780470065273
ISBN (ISBN-10): 0470065273
Version reliée
Date de parution: 2007
Editeur: John Wiley & Sons Inc
678 Pages
Poids: 1,134 kg
Langue: eng/Englisch

Livre dans la base de données depuis 2007-06-05T14:37:59+02:00 (Paris)
Page de détail modifiée en dernier sur 2023-02-04T21:04:05+01:00 (Paris)
ISBN/EAN: 9780470065273

ISBN - Autres types d'écriture:
0-470-06527-3, 978-0-470-06527-3
Autres types d'écriture et termes associés:
Auteur du livre: mounce, esomar frank wimmer peter mouncey
Titre du livre: best practice, market research practice, visions the future, esomar

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