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A Primer For Integrated Marketing Communications - Taylor & Francis Ltd
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Taylor & Francis Ltd:

A Primer For Integrated Marketing Communications - nouveau livre

2004, ISBN: 9780415314213

ID: 5949557

This textbook is the first introductory primer on integrated marketing communications. It combines theory and practice to show students of marketing how different aspects of integrated marketing communications (IMC) work together. Setting the scene in which IMC has emerged, the authors explain each component of the promotional mix and go on to explain the process of functional integration. The. This textbook is the first introductory primer on integrated marketing communications. It combines theory and practice to show students of marketing how different aspects of integrated marketing communications (IMC) work together. Setting the scene in which IMC has emerged, the authors explain each component of the promotional mix and go on to explain the process of functional integration. The text includes key case studies on companies, including Proctor and Gamble, NSPCC and Ardi, illustrating the practical side of IMC in addition to an introduction to the main theories at work. Including an additional Study Guide at the back, this book will be a valuable resource for students of marketing and marketing communications. Books, Business, Finance and Law~~Business and Management, A Primer For Integrated Marketing Communications~~Book~~9780415314213~~Patrick De Pelsmacker, Philip J. Kitchen, , A Primer For Integrated Marketing Communications, Patrick De Pelsmacker, 9780415314213, Taylor & Francis Ltd, 07/08/2004, , , , Taylor & Francis Ltd

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A Primer For Integrated Marketing Communications
Livre non disponible
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A Primer For Integrated Marketing Communications - nouveau livre

ISBN: 9780415314213

ID: 5949557

This textbook is the first introductory primer on integrated marketing communications. It combines theory and practice to show students of marketing how different aspects of integrated marketing communications (IMC) work together. Setting the scene in which IMC has emerged, the authors explain each component of the promotional mix and go on to explain the process of functional integration. The. This textbook is the first introductory primer on integrated marketing communications. It combines theory and practice to show students of marketing how different aspects of integrated marketing communications (IMC) work together. Setting the scene in which IMC has emerged, the authors explain each component of the promotional mix and go on to explain the process of functional integration. The text includes key case studies on companies, including Proctor and Gamble, NSPCC and Ardi, illustrating the practical side of IMC in addition to an introduction to the main theories at work. Including an additional Study Guide at the back, this book will be a valuable resource for students of marketing and marketing communications. Books, Business, Finance and Law~~Business and Management, A Primer For Integrated Marketing Communications~~Book~~9780415314213~~Patrick De Pelsmacker, Philip J. Kitchen, , , , , , , , , ,, [PU: Routledge]

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A Primer for Integrated Marketing Communications - Philip J. Kitchen#Patrick de Pelsmacker
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Philip J. Kitchen#Patrick de Pelsmacker:
A Primer for Integrated Marketing Communications - nouveau livre

ISBN: 9780415314213

ID: 137869335

This textbook is the first introductory primer on integrated marketing communications. It combines theory and practice to show students of marketing how different aspects of integrated marketing communications (IMC) work together. Setting the scene in which IMC has emerged, the authors explain each component of the promotional mix and go on to explain the process of functional integration. The text includes key case studies on companies, including Proctor and Gamble, NSPCC and Ardi, illustrating the practical side of IMC in addition to an introduction to the main theories at work. Including an additional Study Guide at the back, this book will be a valuable resource for students of marketing and marketing communications. A Primer for Integrated Marketing Communications Buch (fremdspr.) Bücher, Taylor & Francis Ltd

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A Primer for Integrated Marketing Communications - Philip J. Kitchen
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Philip J. Kitchen:
A Primer for Integrated Marketing Communications - Livres de poche

ISBN: 9780415314213

Paperback, [PU: Taylor & Francis Ltd], This textbook is the first introductory primer on integrated marketing communications. It combines theory and practice to show students of marketing how different aspects of integrated marketing communications (IMC) work together., Business & Management

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Primer for Integrated Marketing Communications - Philip J. Kitchen; Patrick de Pelsmacker
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Philip J. Kitchen; Patrick de Pelsmacker:
Primer for Integrated Marketing Communications - Livres de poche

2004, ISBN: 9780415314213

ID: 6060371

Softcover, Buch, [PU: Routledge]

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Détails sur le livre
Integrated Marketing Communication: A Primer
Auteur:

Kitchen, Philip J.; de Pelsmacker, Patrick; Kitchen Philip

Titre:

Integrated Marketing Communication: A Primer

ISBN:

9780415314213

This textbook is the first introductory primer on integrated marketing communications. It combines theory and practice to show students of marketing how different aspects of integrated marketing communications (IMC) work together. Setting the scene in which IMC has emerged, the authors explain each component of the promotional mix and go on to explain the process of functional integration. The text includes key case studies on companies, including Proctor and Gamble, NSPCC and Ardi, illustrating the practical side of IMC in addition to an introduction to the main theories at work. Including an additional Study Guide at the back, this book will be a valuable resource for students of marketing and marketing communications.

Informations détaillées sur le livre - Integrated Marketing Communication: A Primer


EAN (ISBN-13): 9780415314213
ISBN (ISBN-10): 0415314216
Livre de poche
Date de parution: 2004
Editeur: ROUTLEDGE CHAPMAN & HALL
208 Pages
Poids: 0,363 kg
Langue: eng/Englisch

Livre dans la base de données depuis 04.11.2007 20:46:53
Livre trouvé récemment le 10.07.2016 10:41:45
ISBN/EAN: 9780415314213

ISBN - Autres types d'écriture:
0-415-31421-6, 978-0-415-31421-3

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