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Web Analytics Action Hero: Using Analysis to Gain Insight and Optimize Your Business - Livres de poche

ISBN: 032179401X

[SR: 665328], Taschenbuch, [EAN: 9780321794017], Adobe Pr, Adobe Pr, Book, [PU: Adobe Pr], Adobe Pr, Rare Book, 655664, E-Commerce, 467554, E-Business, 403434, Business & Karriere, 541686… Plus…

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Web Analytics Action Hero : Using Analysis to Gain Insight and Optimize Your Business by Brent Dykes - livre d'occasion

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Companies need more than just web analysts and data-savvy marketers to be successful-they need action heroes While most of us never battle evil scientists or defuse nuclear warheads, suc… Plus…

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Web Analytics Action Hero: Using Analysis to Gain Insight and Optimize Your Business - Livres de poche

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Adobe Pr. Paperback. GOOD. Spine creases, wear to binding and pages from reading. May contain limited notes, underlining or highlighting that does affect the text. Possible ex library c… Plus…

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Dykes, Brent:
Web Analytics Action Hero: Using Analysis to Gain Insight and Optimize Your Business - Livres de poche

2011, ISBN: 032179401X

[EAN: 9780321794017], [SC: 0.0], [PU: Adobe Pr], Gut/Very good: Buch bzw. Schutzumschlag mit wenigen Gebrauchsspuren an Einband, Schutzumschlag oder Seiten. / Describes a book or dust jac… Plus…

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Web Analytics Action Hero: Using Analysis to Gain Insight and Optimize Your Business - livre d'occasion

2011, ISBN: 9780321794017

Softcover book. 256 pages. Published by Adobe Press (2011) Media > Book, [PU: Addison-Wesley]

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Web Analytics Action Hero: Using Analysis to Gain Insight and Optimize Your Business
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ISBN:

9780321794017


Companies need more than just web analysts and data-savvy marketers to be successful--they need action heroes! While most of us never battle evil scientists or defuse nuclear warheads, successful web analysts benefit from the same attributes that fictional action heroes embody. As a web analyst, your main goal is to improve your organization's online performance. You can become an "action hero" by translating analysis insights into action that generates significant returns for your company. How you approach analysis is critical to your overall success. In this book, web analytics expert Brent Dykes addresses the unique challenges facing analysts and online marketers working within small and large companies, teaching you how to move beyond reporting and toward analysis to drive action and change. Taking a principle-based rather than a tool-specific approach, Brent introduces you to the Action Hero Framework that breaks down the analysis process into three key stages: Prioritize (what to analyze), Analyze (how to analyze), and Mobilize (how to drive action). And he reinforces these topics with real-world examples and practical tips from seasoned analysts at leading companies. * Defines the type of environment in which action heroes thrive--not just survive--as well as how to defeat the villains of web analytics that stand in the way * Arms web professionals with a strategic framework for executing online analysis, as well as an arsenal of analysis techniques * Reveals how companies need to be both data-driven and action-agile to drive business value from web analytics For more action hero resources and information, check out the book's companion site at . "The ideas in this book will take you days (or even weeks) to work your way through, and they fly in the face of the emotional approach to marketing. The question is: would you rather have your competition lead the way with data and science when it comes to reaching your market, or are you going

Informations détaillées sur le livre - Web Analytics Action Hero: Using Analysis to Gain Insight and Optimize Your Business


EAN (ISBN-13): 9780321794017
ISBN (ISBN-10): 032179401X
Version reliée
Livre de poche
Date de parution: 2012
Editeur: Adobe Pr
235 Pages
Poids: 0,509 kg
Langue: Englisch

Livre dans la base de données depuis 2009-09-20T07:47:09+02:00 (Paris)
Page de détail modifiée en dernier sur 2024-01-31T08:10:09+01:00 (Paris)
ISBN/EAN: 9780321794017

ISBN - Autres types d'écriture:
0-321-79401-X, 978-0-321-79401-7
Autres types d'écriture et termes associés:
Auteur du livre: brent, dyke, dykes
Titre du livre: what the web can, hero, business action, web analytics, action and insight, dykes dykes

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