2010, ISBN: 0230219764
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Identifying Hidden Needs: Creating Breakthrough Products | K. Goffin (u. a.) | Buch | XXIV | Englisch | 2010 | SPRINGER NATURE | EAN 9780230219762 - edition reliée, livre de poche
2010, ISBN: 9780230219762
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2010, ISBN: 9780230219762
Palgrave Macmillan, Gebundene Ausgabe, Auflage: 2010, 285 Seiten, Publiziert: 2010-10-06T00:00:01Z, Produktgruppe: Buch, 0.59 kg, Recht, Kategorien, Bücher, Industrie, Branchen & Berufe, … Plus…
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2010, ISBN: 0230219764
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2010, ISBN: 0230219764
[EAN: 9780230219762], Neubuch, [SC: 0.0], [PU: SPRINGER NATURE], BUSINESS / ECONOMICS FINANCE; & MANAGEMENT; MARKETING RESEARCH; MATHEMATICS, Druck auf Anfrage Neuware - Printed after ord… Plus…
Goffin, K.:
Identifying Hidden Needs: Creating Breakthrough Products | K. Goffin (u. a.) | Buch | XXIV | Englisch | 2010 | SPRINGER NATURE | EAN 9780230219762 - edition reliée, livre de poche2010, ISBN: 9780230219762
[ED: Gebunden], [PU: SPRINGER NATURE], Too many new products fail. New products which are hard to differentiate from existing products won't capture the customer's imagination. The failur… Plus…
2010
ISBN: 9780230219762
Palgrave Macmillan, Gebundene Ausgabe, Auflage: 2010, 285 Seiten, Publiziert: 2010-10-06T00:00:01Z, Produktgruppe: Buch, 0.59 kg, Recht, Kategorien, Bücher, Industrie, Branchen & Berufe, … Plus…
2010, ISBN: 0230219764
[EAN: 9780230219762], New book, [PU: Palgrave Macmillan], Books
ISBN: 9780230219762
Hardback. Very Good., 3
Données bibliographiques du meilleur livre correspondant
Auteur: | |
Titre: | |
ISBN: |
Informations détaillées sur le livre - Identifying Hidden Needs: Creating Breakthrough Products
EAN (ISBN-13): 9780230219762
ISBN (ISBN-10): 0230219764
Version reliée
Livre de poche
Date de parution: 2010
Editeur: Palgrave Macmillan
261 Pages
Poids: 0,576 kg
Langue: eng/Englisch
Livre dans la base de données depuis 2007-02-24T05:45:42+01:00 (Paris)
Page de détail modifiée en dernier sur 2023-10-07T18:26:17+02:00 (Paris)
ISBN/EAN: 9780230219762
ISBN - Autres types d'écriture:
0-230-21976-4, 978-0-230-21976-2
Autres types d'écriture et termes associés:
Auteur du livre: lemke, goffin keith, goff, goffi
Titre du livre: breakthrough, creating the other, hidden value
Données de l'éditeur
Auteur: K. Goffin; F. Lemke; U. Koners
Titre: Identifying Hidden Needs - Creating Breakthrough Products
Editeur: Palgrave Macmillan; Palgrave Macmillan UK
261 Pages
Date de parution: 2010-10-06
London; GB
Langue: Anglais
64,19 € (DE)
65,99 € (AT)
71,00 CHF (CH)
Available
XXIV, 261 p.
BB; Hardcover, Softcover / Wirtschaft/Management; Strategisches Management; Verstehen; calculus; conjoint analysis; innovation; market research; methods; Business Strategy and Leadership; Business Mathematics; Marketing; Industries; Operations Research and Decision Theory; Innovation and Technology Management; Wirtschaftsmathematik und -informatik, IT-Management; Marketing und Vertrieb; Industrien und Branchenstudien; Unternehmensforschung; Management: Entscheidungstheorie; Management: Innovation; EA; EA; BC
PART I: WHY HIDDEN NEEDS APPROACHES ARE REQUIRED Introduction PART II: TRADITIONAL MARKET RESEARCH METHODS Surveys Focus Groups PART III: INNOVATIVE MARKET RESEARCH METHODS Ethnographic Market Research Ethnographic Market Research - Example Project Repertory Grid Projection, Lead Users and Other Methods Conjoint Analysis PART IV: DESIGNING BREAKTHROUGH PRODUCTS AND SERVICES Designing Breakthrough Products and Services Creating a Culture of Innovation AppendicesAutres livres qui pourraient ressembler au livre recherché:
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