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E-Business
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E-Business - nouveau livre

ISBN: 9780199216482

ID: 10517370

This text seeks to draw together a varied range of conceptual models and frameworks, existing empirical research, statistical and case study material to provide a coherent insight into e-business from a management perspective. It: - defines the nature and scope of e-business technologies and the brief history of their development and implementation, - reviews the environmental drivers. This text seeks to draw together a varied range of conceptual models and frameworks, existing empirical research, statistical and case study material to provide a coherent insight into e-business from a management perspective. It: - defines the nature and scope of e-business technologies and the brief history of their development and implementation, - reviews the environmental drivers facilitating and constraining the application and growth of e-business technologies - evaluates the ways in which e-business technologies can be applied within firms to achieve new business development and process improvements - considers the organisational dimension of e-business implementation within firms, from project management, skills and cultural perspectives - reflects upon the likely nature of future challenges and opportunities of e-business technologies Utilising extensive up to date examples and case studies throughout, such as eBay, Googlewhacking & Skype, this text primarily focuses on the contribution of e-business technologies to the effectiveness and efficiency of for-profit firms, with insights drawn, where relevant, on not-for-profit and public sector organisations. It includes the application of e-business technologies to both large and small firms in both developed and emerging economies. It extends beyond PC-based web channels to mobile and other platforms, including store-based kiosks and emerging, pervasive technologies, such as digital TV, SMS, m-commerce, PDAs and other location-based services. Online Resource Centre Lecturer Resources Case study bank Additional Exercises and Questions with solutions Powerpoint Slides Student resources Oxford NewNow End of Chapter answers Annotated Web Links Chapter summaries Flashcard Glossary Author Blog Books, Business, Finance and Law~~Business and Management~~E-commerce: Business Aspects, E-Business~~Book~~9780199216482~~Jonathan Reynolds, , , , , , , , , ,, [PU: Oxford University Press]

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E-Business - Reynolds, Jonathan
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Reynolds, Jonathan:

E-Business - livre d'occasion

2009, ISBN: 9780199216482

ID: EN_9780199216482

Lesekritik: 'Up to date, relevant and good to see e-business moving into mainstream operations and supply chain management. This book will convince you that e-business is a mainstream subject here to stay'. |s Ben Clegg, Aston University Inhaltsverzeichnis: 1. Introduction; I. THE CHANGING ENVIRONMENT FOR E-BUSINESS; 2. Economics of e-business; 3. Technology in e-business; 4. Social and Behavioural issues; 5. Ethical and regulatory issues; II. THE APPLICATION OF E-BUSINESS TECHNOLOGIES; 6. The strategy of e-business; 7. Digital marketing; 8. Product and service innovation; 9. Reshaping business processes; III. THE ORGANIZATION OF E-BUSINESS; 10. e-business project management; 11. e-business skills and culture; IV. CONCLUSIONS; 12. Future challenges and opportunities Klappentext: This text draws together a wide range of conceptual models & frameworks to provide a coherent insight into modern-day e-business from a management perspective. Packed with contemporary international examples and case studies including Ebay, Skype and Googlewhacking, it is supported by an extensive online package with Author Blog., Oxford University Press, 2009, [Bücher/Wirtschaft/Management], [LA:ENG], [GW:1096 g], [MW:7.0%]

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E-Business - Jonathan Reynolds
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Jonathan Reynolds:
E-Business - nouveau livre

2009

ISBN: 9780199216482

[ED: Kartoniert/Broschiert, 2009. 450 p. w. 200 ill. plus 34 halftones. 25 cm], [PU: Oxford University Press], - This text draws together a wide range of conceptual models & frameworks to provide a coherent insight into modern-day e-business from a management perspective. Packed with contemporary international examples and case studies including Ebay, Skype and Googlewhacking, it is supported by an extensive online package with Author Blog.<, [SC: 2.65]

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E-Business - Reynolds, Jonathan
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Reynolds, Jonathan:
E-Business - edition reliée, livre de poche

ISBN: 0199216487

ID: 9780199216482

This text draws together a wide range of conceptual models & frameworks to provide a coherent insight into modern-day e-business from a management perspective. Packed with contemporary international examples and case studies including Ebay, Skype and Googlewhacking, it is supported by an extensive online package with Author Blog. Management

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E-Business - Jonathan Reynolds
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Jonathan Reynolds:
E-Business - nouveau livre

ISBN: 0199216487

ID: 0199216487

[PU: Oxford University Press]

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Détails sur le livre
E-Business
Auteur:

Reynolds, Jonathan

Titre:

E-Business

ISBN:

9780199216482

This text draws together a wide range of conceptual models & frameworks to provide a coherent insight into modern-day e-business from a management perspective. Packed with contemporary international examples and case studies including Ebay, Skype and Googlewhacking, it is supported by an extensive online package with Author Blog.

Informations détaillées sur le livre - E-Business


EAN (ISBN-13): 9780199216482
ISBN (ISBN-10): 0199216487
Version reliée
Date de parution: 2009
Editeur: Oxford University Press
450 Pages
Poids: 1,096 kg
Langue: eng/Englisch

Livre dans la base de données depuis 31.01.2010 18:13:00
Livre trouvé récemment le 13.10.2016 21:19:40
ISBN/EAN: 9780199216482

ISBN - Autres types d'écriture:
0-19-921648-7, 978-0-19-921648-2

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