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Global Marketing Management (Hardcover) von Warren J. Keegan Mark Green For courses in International Marketing and Global Marketing. This is the leading MBA text in international marketing-with comprehensive cases.This leading book in international market - Warren J. Keegan Mark Green
Livre non disponible
(*)
Warren J. Keegan Mark Green:

Global Marketing Management (Hardcover) von Warren J. Keegan Mark Green For courses in International Marketing and Global Marketing. This is the leading MBA text in international marketing-with comprehensive cases.This leading book in international market - edition reliée, livre de poche

2001, ISBN: 0130332712

ID: 5314056707

[EAN: 9780130332714], Gebraucht, sehr guter Zustand, [SC: 6.95], [PU: Prentice Hall International series in marketing Case studies Auflage: 0007 (Juli 2001)], E-MARKETING GLOBALIZATION ASIA PACIFIC MARKETING FEDERATION ADVERTISING PROMOTION SELLING PUBLIC RELATIONS SALES DIRECT TRADE SHOWS SPONSORSHIP SOCIAL ARCHITECTURE BUSINESS EXECUTIVES FOR COURSES IN INTERNATIONAL AND GLOBAL MARKETING. THIS IS THE LEADING MBA TEXT MARKETING-WITH COMPREHENSIVE CASES.THIS BOOK FEATURES CASES THAT COVER CONSUMER, INDUSTRIAL, LOW TECH HIGH TECH, PRODUCT SERVICES SPECIFIC CHAPTER TOPICS EXAMINE ECONOMIC ENVIRONMENT; CULTURAL POLITICAL, LEGAL, REGULATORY ENVIRONMENTS; CUSTOMERS; INFORMATION SYSTEMS RESEARCH; TARGETING, SEGMENTING POSITIONING; ENTRY EXPANSION STRATEGIES: SOURCING; COOPERATION STRATEGIC PARTNERSHIPS; COMPETITIVE ANALYSIS STRATEGY; DECISIONS; PRICING CHANNELS PHYSICAL DISTRIBUTION; ADVERTISING; PROMOTION: PERSONAL SELLING, RELATIONS, PROMOTION, MARKETING, SHOWS, SPONSORSHIP; E-MARKETING; PLANNING, LEADING, ORGANIZING, MONITORING EFFORT; FUTURE OF INDIVIDUALS INTERESTED A CAREER "IN SEVENTH EDITION HIS SUCCESSFUL TEXT, WARREN KEEGAN OFFERS UNIQUE BLEND MANAGERIAL RELEVANCE, UP-TODATE EXAMPLES THEORETICAL INSIGHT. PLEASURE TO READ STUDENTS PRACTITIONERS ALIKE. ONCE AGAIN, CONVINCINGLY DEMONSTRATES WHY KEEGAN'S STANDS OUT FROM CROWD." — PROFESSOR BODO B. SCHLEGELMILCH, EDITOR, JOURNAL CHAIR MANAGEMENT, VIENNA UNIVERSITY ECONOMICS ADMINISTRATION "WARREN NEW MANAGEMENT WILL BE CLASSIC ITS SCOPE, BREADTH, INSIGHTS. HE TAKES READER WITH EASE, CLARITY COMPETENCE FUNDAMENTALS FRONTIERS E-MARKETING. DIGITIZING WORLD, WHERE INCREASINGLY INSTANTANEOUS IRREVERSIBLE, BOOK, I PREDICT, ESSENTIAL READING AN INDISPENSABLE REFERENCE." HOWARD V. PERLMUTTER, PH.D, EMERITUS WHARTON SCHOOL "KEEGAN'S EDITION, IMPRESSIVE REVISION WORK ON WITHOUT QUESTION WORLD'S TEXTBOOK REFERENCE COVERS EVERYTHING, FUNDAMENTAL CONCEPTS; TOOLS CORE ISSUES CONTEMPORARY UP MINUTE 'HOT' TOPICS. 'GURU' SHARES VAST UNDERSTANDING KNOWLEDGE REVISION." HERMAWAN KARTAJAYA, GOVERNOR, WHAT PHILIP KOTLER AS STUDENT, THEN TEACHER, WAS MY HERO THERE STILL NO ONE WHO COMES ANYWHERE, Business & Economics|Exports & Imports, e-marketing globalization Asia Pacific Marketing Federation advertising promotion selling public relations sales promotion direct marketing trade shows sponsorship Social Architecture business executives For courses in International Marketing and Global Marketing. This is the leading MBA text in international marketing-with comprehensive cases.This leading book in international marketing features comprehensive cases that cover consumer, industrial, low tech and high tech, product and services marketing. Specific chapter topics examine the global economic environment; the social and cultural environment; the political, legal, and regulatory environments; global customers; global marketing information systems and research; global targeting, segmenting and positioning; entry and expansion strategies: marketing and sourcing; cooperation and global strategic partnerships; competitive analysis and strategy; product decisions; pricing decisions; channels and physical distribution; global advertising; promotion: personal selling, public relations, sales promotion, direct marketing, trade shows, sponsorship; global e-marketing; planning, leading, organizing, and monitoring the global marketing effort; and the future of global marketing. For individuals interested in a career in marketing. "In the seventh edition of his successful text, Warren Keegan offers a unique blend of managerial relevance, up-todate examples and theoretical insight. This text is a pleasure to read for students and practitioners alike. Once again, this edition convincingly demonstrates why Warren Keegan's text stands out from the crowd." — Professor Bodo B. Schlegelmilch, Editor, Journal of International Marketing Chair of International Marketing and Management, Vienna University of Economics and Business Administration "Warren Keegan's new edition of Global Marketing Management will be a classic text, for its scope, breadth, and insights. He takes the reader with ease, clarity and high competence from the fundamentals of Global Marketing Management to the frontiers of Global e-marketing. In a digitizing world, where the globalization of marketing will be increasingly instantaneous and irreversible, Keegan's book, I predict, will be essential reading and an indispensable reference." Howard V. Perlmutter, Ph.D, Emeritus Professor of Social Architecture and Management, The Wharton School "Keegan's Global Marketing Management, Seventh Edition, is an impressive revision of the classic work on global marketing and is without question the world's leading textbook for students and reference for business executives on international and global marketing. Warren Keegan covers everything, from the fundamental concepts; tools and core issues to the contemporary up to the minute 'hot' topics. Keegan is the world's leading 'guru' on Global Marketing and he shares his vast understanding and knowledge in this impressive revision." — Hermawan Kartajaya, Governor, Asia Pacific Marketing Federation "Warren Keegan is to global marketing what Philip Kotler is to marketing. As a student, then as a teacher, Keegan was my hero and there is still no one who comes anywhere near him for depth, excitement, clarity, and vision. This seventh edition is a book that stands head and shoulders above all others. It pushes the state-of-the-art to even new frontiers. For anyone interested in global marketing, whether student, teacher, or practitioner, this book is a must." Professor Malcolm H.B. McDonald, Professor of Marketing Strategy and Deputy Director, Cranfield School of Management This leading book in international marketing features comprehensive cases that cover consumer, industrial, low tech and high tech, product and services marketing. Specific chapter topics examine the global economic environment; the social and cultural environment; the political, legal, and regulatory environments; global customers; global marketing information systems and research; global targeting, segmenting and po

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Global Marketing Management (Hardcover) von Warren J. Keegan Mark Green For courses in International Marketing and Global Marketing. This is the leading MBA text in international marketing-with comprehensive cases.This leading book in international market - Warren J. Keegan Mark Green
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Warren J. Keegan Mark Green:

Global Marketing Management (Hardcover) von Warren J. Keegan Mark Green For courses in International Marketing and Global Marketing. This is the leading MBA text in international marketing-with comprehensive cases.This leading book in international market - edition reliée, livre de poche

2001, ISBN: 0130332712

ID: 5314056707

[EAN: 9780130332714], Tweedehands, zeer goed, [SC: 20.07], [PU: Prentice Hall International series in marketing Case studies Auflage: 0007 (Juli 2001)], E-MARKETING GLOBALIZATION ASIA PACIFIC MARKETING FEDERATION ADVERTISING PROMOTION SELLING PUBLIC RELATIONS SALES DIRECT TRADE SHOWS SPONSORSHIP SOCIAL ARCHITECTURE BUSINESS EXECUTIVES FOR COURSES IN INTERNATIONAL AND GLOBAL MARKETING. THIS IS THE LEADING MBA TEXT MARKETING-WITH COMPREHENSIVE CASES.THIS BOOK FEATURES CASES THAT COVER CONSUMER, INDUSTRIAL, LOW TECH HIGH TECH, PRODUCT SERVICES SPECIFIC CHAPTER TOPICS EXAMINE ECONOMIC ENVIRONMENT; CULTURAL POLITICAL, LEGAL, REGULATORY ENVIRONMENTS; CUSTOMERS; INFORMATION SYSTEMS RESEARCH; TARGETING, SEGMENTING POSITIONING; ENTRY EXPANSION STRATEGIES: SOURCING; COOPERATION STRATEGIC PARTNERSHIPS; COMPETITIVE ANALYSIS STRATEGY; DECISIONS; PRICING CHANNELS PHYSICAL DISTRIBUTION; ADVERTISING; PROMOTION: PERSONAL SELLING, RELATIONS, PROMOTION, MARKETING, SHOWS, SPONSORSHIP; E-MARKETING; PLANNING, LEADING, ORGANIZING, MONITORING EFFORT; FUTURE OF INDIVIDUALS INTERESTED A CAREER "IN SEVENTH EDITION HIS SUCCESSFUL TEXT, WARREN KEEGAN OFFERS UNIQUE BLEND MANAGERIAL RELEVANCE, UP-TODATE EXAMPLES THEORETICAL INSIGHT. PLEASURE TO READ STUDENTS PRACTITIONERS ALIKE. ONCE AGAIN, CONVINCINGLY DEMONSTRATES WHY KEEGAN'S STANDS OUT FROM CROWD." — PROFESSOR BODO B. SCHLEGELMILCH, EDITOR, JOURNAL CHAIR MANAGEMENT, VIENNA UNIVERSITY ECONOMICS ADMINISTRATION "WARREN NEW MANAGEMENT WILL BE CLASSIC ITS SCOPE, BREADTH, INSIGHTS. HE TAKES READER WITH EASE, CLARITY COMPETENCE FUNDAMENTALS FRONTIERS E-MARKETING. DIGITIZING WORLD, WHERE INCREASINGLY INSTANTANEOUS IRREVERSIBLE, BOOK, I PREDICT, ESSENTIAL READING AN INDISPENSABLE REFERENCE." HOWARD V. PERLMUTTER, PH.D, EMERITUS WHARTON SCHOOL "KEEGAN'S EDITION, IMPRESSIVE REVISION WORK ON WITHOUT QUESTION WORLD'S TEXTBOOK REFERENCE COVERS EVERYTHING, FUNDAMENTAL CONCEPTS; TOOLS CORE ISSUES CONTEMPORARY UP MINUTE 'HOT' TOPICS. 'GURU' SHARES VAST UNDERSTANDING KNOWLEDGE REVISION." HERMAWAN KARTAJAYA, GOVERNOR, WHAT PHILIP KOTLER AS STUDENT, THEN TEACHER, WAS MY HERO THERE STILL NO ONE WHO COMES ANYWHERE, Business & Economics|Exports & Imports, e-marketing globalization Asia Pacific Marketing Federation advertising promotion selling public relations sales promotion direct marketing trade shows sponsorship Social Architecture business executives For courses in International Marketing and Global Marketing. This is the leading MBA text in international marketing-with comprehensive cases.This leading book in international marketing features comprehensive cases that cover consumer, industrial, low tech and high tech, product and services marketing. Specific chapter topics examine the global economic environment; the social and cultural environment; the political, legal, and regulatory environments; global customers; global marketing information systems and research; global targeting, segmenting and positioning; entry and expansion strategies: marketing and sourcing; cooperation and global strategic partnerships; competitive analysis and strategy; product decisions; pricing decisions; channels and physical distribution; global advertising; promotion: personal selling, public relations, sales promotion, direct marketing, trade shows, sponsorship; global e-marketing; planning, leading, organizing, and monitoring the global marketing effort; and the future of global marketing. For individuals interested in a career in marketing. "In the seventh edition of his successful text, Warren Keegan offers a unique blend of managerial relevance, up-todate examples and theoretical insight. This text is a pleasure to read for students and practitioners alike. Once again, this edition convincingly demonstrates why Warren Keegan's text stands out from the crowd." — Professor Bodo B. Schlegelmilch, Editor, Journal of International Marketing Chair of International Marketing and Management, Vienna University of Economics and Business Administration "Warren Keegan's new edition of Global Marketing Management will be a classic text, for its scope, breadth, and insights. He takes the reader with ease, clarity and high competence from the fundamentals of Global Marketing Management to the frontiers of Global e-marketing. In a digitizing world, where the globalization of marketing will be increasingly instantaneous and irreversible, Keegan's book, I predict, will be essential reading and an indispensable reference." Howard V. Perlmutter, Ph.D, Emeritus Professor of Social Architecture and Management, The Wharton School "Keegan's Global Marketing Management, Seventh Edition, is an impressive revision of the classic work on global marketing and is without question the world's leading textbook for students and reference for business executives on international and global marketing. Warren Keegan covers everything, from the fundamental concepts; tools and core issues to the contemporary up to the minute 'hot' topics. Keegan is the world's leading 'guru' on Global Marketing and he shares his vast understanding and knowledge in this impressive revision." — Hermawan Kartajaya, Governor, Asia Pacific Marketing Federation "Warren Keegan is to global marketing what Philip Kotler is to marketing. As a student, then as a teacher, Keegan was my hero and there is still no one who comes anywhere near him for depth, excitement, clarity, and vision. This seventh edition is a book that stands head and shoulders above all others. It pushes the state-of-the-art to even new frontiers. For anyone interested in global marketing, whether student, teacher, or practitioner, this book is a must." Professor Malcolm H.B. McDonald, Professor of Marketing Strategy and Deputy Director, Cranfield School of Management This leading book in international marketing features comprehensive cases that cover consumer, industrial, low tech and high tech, product and services marketing. Specific chapter topics examine the global economic environment; the social and cultural environment; the political, legal, and regulatory environments; global customers; global marketing information systems and research; global targeting, segmenting and po

livre d'occasion ZVAB.com
Buchservice Lars Lutzer, Bad Segeberg, Germany [53994756] [Beoordeling: 5 (van 5)]
NOT NEW BOOK Frais d'envoi EUR 20.07
Details...
(*) Livre non disponible signifie que le livre est actuellement pas disponible à l'une des plates-formes associées nous recherche.
Global Marketing Management (Hardcover) von Warren J. Keegan Mark Green For courses in International Marketing and Global Marketing. This is the leading MBA text in international marketing-with comprehensive cases.This leading book in international market - Warren J. Keegan Mark Green
Livre non disponible
(*)
Warren J. Keegan Mark Green:
Global Marketing Management (Hardcover) von Warren J. Keegan Mark Green For courses in International Marketing and Global Marketing. This is the leading MBA text in international marketing-with comprehensive cases.This leading book in international market - edition reliée, livre de poche

2001

ISBN: 0130332712

ID: 5314056707

[EAN: 9780130332714], Tweedehands, zeer goed, [SC: 20.02], [PU: Prentice Hall International series in marketing Case studies Auflage: 0007 (Juli 2001)], E-MARKETING GLOBALIZATION ASIA PACIFIC MARKETING FEDERATION ADVERTISING PROMOTION SELLING PUBLIC RELATIONS SALES DIRECT TRADE SHOWS SPONSORSHIP SOCIAL ARCHITECTURE BUSINESS EXECUTIVES FOR COURSES IN INTERNATIONAL AND GLOBAL MARKETING. THIS IS THE LEADING MBA TEXT MARKETING-WITH COMPREHENSIVE CASES.THIS BOOK FEATURES CASES THAT COVER CONSUMER, INDUSTRIAL, LOW TECH HIGH TECH, PRODUCT SERVICES SPECIFIC CHAPTER TOPICS EXAMINE ECONOMIC ENVIRONMENT; CULTURAL POLITICAL, LEGAL, REGULATORY ENVIRONMENTS; CUSTOMERS; INFORMATION SYSTEMS RESEARCH; TARGETING, SEGMENTING POSITIONING; ENTRY EXPANSION STRATEGIES: SOURCING; COOPERATION STRATEGIC PARTNERSHIPS; COMPETITIVE ANALYSIS STRATEGY; DECISIONS; PRICING CHANNELS PHYSICAL DISTRIBUTION; ADVERTISING; PROMOTION: PERSONAL SELLING, RELATIONS, PROMOTION, MARKETING, SHOWS, SPONSORSHIP; E-MARKETING; PLANNING, LEADING, ORGANIZING, MONITORING EFFORT; FUTURE OF INDIVIDUALS INTERESTED A CAREER "IN SEVENTH EDITION HIS SUCCESSFUL TEXT, WARREN KEEGAN OFFERS UNIQUE BLEND MANAGERIAL RELEVANCE, UP-TODATE EXAMPLES THEORETICAL INSIGHT. PLEASURE TO READ STUDENTS PRACTITIONERS ALIKE. ONCE AGAIN, CONVINCINGLY DEMONSTRATES WHY KEEGAN'S STANDS OUT FROM CROWD." — PROFESSOR BODO B. SCHLEGELMILCH, EDITOR, JOURNAL CHAIR MANAGEMENT, VIENNA UNIVERSITY ECONOMICS ADMINISTRATION "WARREN NEW MANAGEMENT WILL BE CLASSIC ITS SCOPE, BREADTH, INSIGHTS. HE TAKES READER WITH EASE, CLARITY COMPETENCE FUNDAMENTALS FRONTIERS E-MARKETING. DIGITIZING WORLD, WHERE INCREASINGLY INSTANTANEOUS IRREVERSIBLE, BOOK, I PREDICT, ESSENTIAL READING AN INDISPENSABLE REFERENCE." HOWARD V. PERLMUTTER, PH.D, EMERITUS WHARTON SCHOOL "KEEGAN'S EDITION, IMPRESSIVE REVISION WORK ON WITHOUT QUESTION WORLD'S TEXTBOOK REFERENCE COVERS EVERYTHING, FUNDAMENTAL CONCEPTS; TOOLS CORE ISSUES CONTEMPORARY UP MINUTE 'HOT' TOPICS. 'GURU' SHARES VAST UNDERSTANDING KNOWLEDGE REVISION." HERMAWAN KARTAJAYA, GOVERNOR, WHAT PHILIP KOTLER AS STUDENT, THEN TEACHER, WAS MY HERO THERE STILL NO ONE WHO COMES ANYWHERE, Business & Economics|Exports & Imports, e-marketing globalization Asia Pacific Marketing Federation advertising promotion selling public relations sales promotion direct marketing trade shows sponsorship Social Architecture business executives For courses in International Marketing and Global Marketing. This is the leading MBA text in international marketing-with comprehensive cases.This leading book in international marketing features comprehensive cases that cover consumer, industrial, low tech and high tech, product and services marketing. Specific chapter topics examine the global economic environment; the social and cultural environment; the political, legal, and regulatory environments; global customers; global marketing information systems and research; global targeting, segmenting and positioning; entry and expansion strategies: marketing and sourcing; cooperation and global strategic partnerships; competitive analysis and strategy; product decisions; pricing decisions; channels and physical distribution; global advertising; promotion: personal selling, public relations, sales promotion, direct marketing, trade shows, sponsorship; global e-marketing; planning, leading, organizing, and monitoring the global marketing effort; and the future of global marketing. For individuals interested in a career in marketing. "In the seventh edition of his successful text, Warren Keegan offers a unique blend of managerial relevance, up-todate examples and theoretical insight. This text is a pleasure to read for students and practitioners alike. Once again, this edition convincingly demonstrates why Warren Keegan's text stands out from the crowd." — Professor Bodo B. Schlegelmilch, Editor, Journal of International Marketing Chair of International Marketing and Management, Vienna University of Economics and Business Administration "Warren Keegan's new edition of Global Marketing Management will be a classic text, for its scope, breadth, and insights. He takes the reader with ease, clarity and high competence from the fundamentals of Global Marketing Management to the frontiers of Global e-marketing. In a digitizing world, where the globalization of marketing will be increasingly instantaneous and irreversible, Keegan's book, I predict, will be essential reading and an indispensable reference." Howard V. Perlmutter, Ph.D, Emeritus Professor of Social Architecture and Management, The Wharton School "Keegan's Global Marketing Management, Seventh Edition, is an impressive revision of the classic work on global marketing and is without question the world's leading textbook for students and reference for business executives on international and global marketing. Warren Keegan covers everything, from the fundamental concepts; tools and core issues to the contemporary up to the minute 'hot' topics. Keegan is the world's leading 'guru' on Global Marketing and he shares his vast understanding and knowledge in this impressive revision." — Hermawan Kartajaya, Governor, Asia Pacific Marketing Federation "Warren Keegan is to global marketing what Philip Kotler is to marketing. As a student, then as a teacher, Keegan was my hero and there is still no one who comes anywhere near him for depth, excitement, clarity, and vision. This seventh edition is a book that stands head and shoulders above all others. It pushes the state-of-the-art to even new frontiers. For anyone interested in global marketing, whether student, teacher, or practitioner, this book is a must." Professor Malcolm H.B. McDonald, Professor of Marketing Strategy and Deputy Director, Cranfield School of Management This leading book in international marketing features comprehensive cases that cover consumer, industrial, low tech and high tech, product and services marketing. Specific chapter topics examine the global economic environment; the social and cultural environment; the political, legal, and regulatory environments; global customers; global marketing information systems and research; global targeting, segmenting and po

livre d'occasion Abebooks.co.uk
Buchservice Lars Lutzer, Bad Segeberg, Germany [53994756] [Beoordeling: 5 (van 5)]
NOT NEW BOOK Frais d'envoi EUR 20.02
Details...
(*) Livre non disponible signifie que le livre est actuellement pas disponible à l'une des plates-formes associées nous recherche.
Global Marketing Management (Hardcover) von Warren J. Keegan Mark Green For courses in International Marketing and Global Marketing. This is the leading MBA text in international marketing-with comprehensive cases.This leading book in international market - Warren J. Keegan Mark Green
Livre non disponible
(*)
Warren J. Keegan Mark Green:
Global Marketing Management (Hardcover) von Warren J. Keegan Mark Green For courses in International Marketing and Global Marketing. This is the leading MBA text in international marketing-with comprehensive cases.This leading book in international market - edition reliée, livre de poche

2001, ISBN: 0130332712

ID: 5314056707

[EAN: 9780130332714], Gebraucht, sehr guter Zustand, [PU: Prentice Hall International series in marketing Case studies Auflage: 0007 (Juli 2001)], E-MARKETING GLOBALIZATION ASIA PACIFIC MARKETING FEDERATION ADVERTISING PROMOTION SELLING PUBLIC RELATIONS SALES DIRECT TRADE SHOWS SPONSORSHIP SOCIAL ARCHITECTURE BUSINESS EXECUTIVES FOR COURSES IN INTERNATIONAL AND GLOBAL MARKETING. THIS IS THE LEADING MBA TEXT MARKETING-WITH COMPREHENSIVE CASES.THIS BOOK FEATURES CASES THAT COVER CONSUMER, INDUSTRIAL, LOW TECH HIGH TECH, PRODUCT SERVICES SPECIFIC CHAPTER TOPICS EXAMINE ECONOMIC ENVIRONMENT; CULTURAL POLITICAL, LEGAL, REGULATORY ENVIRONMENTS; CUSTOMERS; INFORMATION SYSTEMS RESEARCH; TARGETING, SEGMENTING POSITIONING; ENTRY EXPANSION STRATEGIES: SOURCING; COOPERATION STRATEGIC PARTNERSHIPS; COMPETITIVE ANALYSIS STRATEGY; DECISIONS; PRICING CHANNELS PHYSICAL DISTRIBUTION; ADVERTISING; PROMOTION: PERSONAL SELLING, RELATIONS, PROMOTION, MARKETING, SHOWS, SPONSORSHIP; E-MARKETING; PLANNING, LEADING, ORGANIZING, MONITORING EFFORT; FUTURE OF INDIVIDUALS INTERESTED A CAREER "IN SEVENTH EDITION HIS SUCCESSFUL TEXT, WARREN KEEGAN OFFERS UNIQUE BLEND MANAGERIAL RELEVANCE, UP-TODATE EXAMPLES THEORETICAL INSIGHT. PLEASURE TO READ STUDENTS PRACTITIONERS ALIKE. ONCE AGAIN, CONVINCINGLY DEMONSTRATES WHY KEEGAN'S STANDS OUT FROM CROWD." — PROFESSOR BODO B. SCHLEGELMILCH, EDITOR, JOURNAL CHAIR MANAGEMENT, VIENNA UNIVERSITY ECONOMICS ADMINISTRATION "WARREN NEW MANAGEMENT WILL BE CLASSIC ITS SCOPE, BREADTH, INSIGHTS. HE TAKES READER WITH EASE, CLARITY COMPETENCE FUNDAMENTALS FRONTIERS E-MARKETING. DIGITIZING WORLD, WHERE INCREASINGLY INSTANTANEOUS IRREVERSIBLE, BOOK, I PREDICT, ESSENTIAL READING AN INDISPENSABLE REFERENCE." HOWARD V. PERLMUTTER, PH.D, EMERITUS WHARTON SCHOOL "KEEGAN'S EDITION, IMPRESSIVE REVISION WORK ON WITHOUT QUESTION WORLD'S TEXTBOOK REFERENCE COVERS EVERYTHING, FUNDAMENTAL CONCEPTS; TOOLS CORE ISSUES CONTEMPORARY UP MINUTE 'HOT' TOPICS. 'GURU' SHARES VAST UNDERSTANDING KNOWLEDGE REVISION." HERMAWAN KARTAJAYA, GOVERNOR, WHAT PHILIP KOTLER AS STUDENT, THEN TEACHER, WAS MY HERO THERE STILL NO ONE WHO COMES ANYWHERE, Business & Economics|Exports & Imports, e-marketing globalization Asia Pacific Marketing Federation advertising promotion selling public relations sales promotion direct marketing trade shows sponsorship Social Architecture business executives For courses in International Marketing and Global Marketing. This is the leading MBA text in international marketing-with comprehensive cases.This leading book in international marketing features comprehensive cases that cover consumer, industrial, low tech and high tech, product and services marketing. Specific chapter topics examine the global economic environment; the social and cultural environment; the political, legal, and regulatory environments; global customers; global marketing information systems and research; global targeting, segmenting and positioning; entry and expansion strategies: marketing and sourcing; cooperation and global strategic partnerships; competitive analysis and strategy; product decisions; pricing decisions; channels and physical distribution; global advertising; promotion: personal selling, public relations, sales promotion, direct marketing, trade shows, sponsorship; global e-marketing; planning, leading, organizing, and monitoring the global marketing effort; and the future of global marketing. For individuals interested in a career in marketing. "In the seventh edition of his successful text, Warren Keegan offers a unique blend of managerial relevance, up-todate examples and theoretical insight. This text is a pleasure to read for students and practitioners alike. Once again, this edition convincingly demonstrates why Warren Keegan's text stands out from the crowd." — Professor Bodo B. Schlegelmilch, Editor, Journal of International Marketing Chair of International Marketing and Management, Vienna University of Economics and Business Administration "Warren Keegan's new edition of Global Marketing Management will be a classic text, for its scope, breadth, and insights. He takes the reader with ease, clarity and high competence from the fundamentals of Global Marketing Management to the frontiers of Global e-marketing. In a digitizing world, where the globalization of marketing will be increasingly instantaneous and irreversible, Keegan's book, I predict, will be essential reading and an indispensable reference." Howard V. Perlmutter, Ph.D, Emeritus Professor of Social Architecture and Management, The Wharton School "Keegan's Global Marketing Management, Seventh Edition, is an impressive revision of the classic work on global marketing and is without question the world's leading textbook for students and reference for business executives on international and global marketing. Warren Keegan covers everything, from the fundamental concepts; tools and core issues to the contemporary up to the minute 'hot' topics. Keegan is the world's leading 'guru' on Global Marketing and he shares his vast understanding and knowledge in this impressive revision." — Hermawan Kartajaya, Governor, Asia Pacific Marketing Federation "Warren Keegan is to global marketing what Philip Kotler is to marketing. As a student, then as a teacher, Keegan was my hero and there is still no one who comes anywhere near him for depth, excitement, clarity, and vision. This seventh edition is a book that stands head and shoulders above all others. It pushes the state-of-the-art to even new frontiers. For anyone interested in global marketing, whether student, teacher, or practitioner, this book is a must." Professor Malcolm H.B. McDonald, Professor of Marketing Strategy and Deputy Director, Cranfield School of Management This leading book in international marketing features comprehensive cases that cover consumer, industrial, low tech and high tech, product and services marketing. Specific chapter topics examine the global economic environment; the social and cultural environment; the political, legal, and regulatory environments; global customers; global marketing information systems and research; global targeting, segmenting and po

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Global Marketing Management (7th Edition) - Warren J. Keegan
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ISBN: 0130332712

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This leading book in international marketing features comprehensive cases that cover consumer, industrial, low tech and high tech, product and services marketing. Specific chapter topics examine the global economic environment; the social and cultural environment; the political, legal, and regulatory environments; global customers; global marketing information systems and research; global targeting, segmenting and positioning; entry and expansion strategies: marketing and sourcing; cooperation and global strategic partnerships; competitive analysis and strategy; product decisions; pricing decisions; channels and physical distribution; global advertising; promotion: personal selling, public relations, sales promotion, direct marketing, trade shows, sponsorship; global e-marketing; planning, leading, organizing, and monitoring the global marketing effort; and the future of global marketing. For individuals interested in a career in marketing. accounting,accounting and finance,advertising,business and finance,business and investing,economics,education and reference,entrepreneurship,exports and imports,global Small Business & Entrepreneurship, Prentice Hall

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Détails sur le livre
Global Marketing Management
Auteur:

Keegan, Warren J.; Green, Mark

Titre:

Global Marketing Management

ISBN:

9780130332714

This leading book in international marketing features comprehensive cases that cover consumer, industrial, low tech and high tech, product and services marketing. Specific chapter topics examine the global economic environment; the social and cultural environment; the political, legal, and regulatory environments; global customers; global marketing information systems and research; global targeting, segmenting and positioning; entry and expansion strategies: marketing and sourcing; cooperation and global strategic partnerships; competitive analysis and strategy; product decisions; pricing decisions; channels and physical distribution; global advertising; promotion: personal selling, public relations, sales promotion, direct marketing, trade shows, sponsorship; global e-marketing; planning, leading, organizing, and monitoring the global marketing effort; and the future of global marketing. For individuals interested in a career in marketing.

Informations détaillées sur le livre - Global Marketing Management


EAN (ISBN-13): 9780130332714
ISBN (ISBN-10): 0130332712
Version reliée
Livre de poche
Date de parution: 2001
Editeur: Prentice Hall
617 Pages
Poids: 1,343 kg
Langue: eng/Englisch

Livre dans la base de données depuis 20.06.2007 11:36:55
Livre trouvé récemment le 21.09.2016 14:26:06
ISBN/EAN: 9780130332714

ISBN - Autres types d'écriture:
0-13-033271-2, 978-0-13-033271-4

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