ISBN: 9780077861032

"Marketing," 12e utilises a unique, innovative, and effective pedagogical approach. The elements of this approach have been the foundation for each edition of Marketing and serve as the c… Plus…

"Marketing," 12e utilises a unique, innovative, and effective pedagogical approach. The elements of this approach have been the foundation for each edition of Marketing and serve as the core of the text and its supplements. They have evolved and adapted to changes in student learning style preferences, the growth of the marketing discipline, and the development of new instructional technologies. The distinctive features of the approach are illustrated below. High Engagement Style Easy-to-read, conversational, high-involvement, interactive writing style that engages students through active learning techniques. Rigorous Pedagogical Framework Pedagogy based on the use of Learning Objectives, Learning Reviews, Learning Objectives Reviews, Applying Marketing Knowledge exercises, Building Your Marketing Plan guidelines, video and written cases, and other helpful supplements. Traditional and Contemporary Coverage and Examples Comprehensive and integrated coverage of traditional and contemporary marketing concepts supported by current and interesting examples. Integrated Technology The use of powerful technical resources and learning solutions, such as Connect, LearnSmart with SmartBook, www.kerin.tv, www.kerinmarketing.com, and QR codes. Marketing Decision Making The use of extended examples, cases, and videos involving people making marketing decisions. Personalized Marketing Vivid and accurate description of businesses, nonprofit organizations, marketing professionals (including many of whom are women and minorities), and entrepreneurs - through cases, exercises, and testimonials - that allows students to personalise marketing and identify possible career interests. Course Management System Integration "Marketing," 12e content can be integrated with the following online course management systems: Blackboard, WebCT, eCollege, Moodle, and Desire2Learn. The goal of "Marketing," 12e is to create an exceptional experience for today's students and instructors of marketing. The development of "Marketing," 12e was based on a rigorous process of assessment. The outcome of this process is a text and package of learning tools that are based on "engagement, leadership," and "innovation" in marketing education. Media >, [PU: McGraw Hill]<

2014, ISBN: 0077861035

[EAN: 9780077861032], Used, good, [PU: McGraw-Hill Education], ***THIS IS A CUSTOM EDITION TEXTBOOK! MISSING CHAPTERS 14, 16, AND 18-20!*** Book in 'Good' Condition and will show signs of… Plus…

[EAN: 9780077861032], Used, good, [PU: McGraw-Hill Education], ***THIS IS A CUSTOM EDITION TEXTBOOK! MISSING CHAPTERS 14, 16, AND 18-20!*** Book in 'Good' Condition and will show signs of use, and may contain writing, underlining, &/or highlighting within. 2nd Day Shipping Offered! All books ship same or next business day. USED BOOKS MAY NOT CONTAIN SUPPLEMENTS SUCH AS ACCESS CODES, CD'S, ETC. We have the best customer service online!This is the U.S. student edition as pictured unless otherwise stated., Books<

ISBN: 0077861035

[EAN: 9780077861032], Used, good, [PU: McGraw-Hill Education], 0077861035 USED US EDITION COLLEGE BOOK - Items do not contain any supplemental materials (access codes or cds) even if list… Plus…

[EAN: 9780077861032], Used, good, [PU: McGraw-Hill Education], 0077861035 USED US EDITION COLLEGE BOOK - Items do not contain any supplemental materials (access codes or cds) even if listed in the description or title. Books can have stickers, highlighting, writing, or tape (that could be used to mask instruct ed markings). Pages and Cover may have creases or scratches. Consumable items are filled out and completed. We ship out most orders within 1 business day all with Tracking Information.<

2014, ISBN: 9780077861032

Hardcover book. Published by McGraw-Hill Higher Education (2014) Media >, [PU: McGraw Hill]

ISBN: 9780077861032

Marketing Hardcover Used Books, McGraw-Hill Education