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Essentials of Marketing - Geoff Lancaster
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Geoff Lancaster:

Essentials of Marketing - Livres de poche

ISBN: 9780077098605

ID: 9780077098605

This edition of `Essentials of Marketing` synthesises contemporary marketing knowledge to present the fundamental principles that underpin any introductory marketing course, while retaining the core coverage of marketing perspectives, tools, and planning from the previous edition. This edition has been revised to meet the needs of students taking the CIM Marketing Fundamentals examination, for which this text is essential reading. Essentials of Marketing: This edition of `Essentials of Marketing` synthesises contemporary marketing knowledge to present the fundamental principles that underpin any introductory marketing course, while retaining the core coverage of marketing perspectives, tools, and planning from the previous edition. This edition has been revised to meet the needs of students taking the CIM Marketing Fundamentals examination, for which this text is essential reading., Mcgraw-Hill Education Ltd

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Essentials of Marketing - Geoff Lancaster
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Geoff Lancaster:

Essentials of Marketing - Livres de poche

ISBN: 9780077098605

[ED: Taschenbuch], [PU: McGraw-Hill Education Ltd], Neuware - This edition of 'Essentials of Marketing' synthesises contemporary marketing knowledge to present the fundamental principles that underpin any introductory marketing course, while retaining the core coverage of marketing perspectives, tools, and planning from the previous edition. This edition has been revised to meet the needs of students taking the CIM Marketing Fundamentals examination, for which this text is essential reading., [SC: 0.00], Neuware, gewerbliches Angebot, 274x216x23 mm, [GW: 1253g]

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Essentials of Marketing - Geoff Lancaster
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Geoff Lancaster:
Essentials of Marketing - Livres de poche

2001

ISBN: 0077098609

ID: 16408894618

[EAN: 9780077098605], Neubuch, [PU: Mcgraw-Hill Publ.Comp. Dez 2001], Neuware - This edition of 'Essentials of Marketing' synthesises contemporary marketing knowledge to present the fundamental principles that underpin any introductory marketing course, while retaining the core coverage of marketing perspectives, tools, and planning from the previous edition. This edition has been revised to meet the needs of students taking the CIM Marketing Fundamentals examination, for which this text is essential reading. 576 pp. Englisch

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Essentials of Marketing - Geoff Lancaster
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Geoff Lancaster:
Essentials of Marketing - Livres de poche

2001, ISBN: 0077098609

ID: 11704518982

[EAN: 9780077098605], Neubuch, [PU: Mcgraw-Hill Publ.Comp. Dez 2001], Neuware - This edition of 'Essentials of Marketing' synthesises contemporary marketing knowledge to present the fundamental principles that underpin any introductory marketing course, while retaining the core coverage of marketing perspectives, tools, and planning from the previous edition. This edition has been revised to meet the needs of students taking the CIM Marketing Fundamentals examination, for which this text is essential reading. 576 pp. Englisch

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Essentials of Marketing - Geoff Lancaster; Lester Massingham; Ruth Ashford
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Geoff Lancaster; Lester Massingham; Ruth Ashford:
Essentials of Marketing - Livres de poche

2001, ISBN: 9780077098605

ID: 3378611

[ED: 4], 4th Revised edition, Softcover, Buch, [PU: McGraw Hill Higher Education]

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Détails sur le livre
Essentials of Marketing
Auteur:

Lancaster, Geoff; Massingham, Lester; Ashford, Ruth

Titre:

Essentials of Marketing

ISBN:

9780077098605

Synthesises marketing knowledge to present the fundamental principles that underpin introductory marketing courses. This book covers marketing perspectives, tools, and planning. Added material meets the needs of students taking the CIM Marketing Fundamentals examination.

Informations détaillées sur le livre - Essentials of Marketing


EAN (ISBN-13): 9780077098605
ISBN (ISBN-10): 0077098609
Version reliée
Livre de poche
Date de parution: 2001
Editeur: Mcgraw-Hill Publ.Comp.
549 Pages
Poids: 1,253 kg
Langue: eng/Englisch

Livre dans la base de données depuis 06.06.2007 15:37:33
Livre trouvé récemment le 27.11.2016 10:48:00
ISBN/EAN: 9780077098605

ISBN - Autres types d'écriture:
0-07-709860-9, 978-0-07-709860-5

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