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Capturing New Markets: How Smart Companies Create Opportunities Others Don`t - Stephen Wunker
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Stephen Wunker:

Capturing New Markets: How Smart Companies Create Opportunities Others Don`t - livre d'occasion

ISBN: 9780071767446

ID: INF1000861879

Create and dominate new markets to escape commoditization and spur business growth! New markets are your best shot at growth, but to win them you ll need the right toolkit. Drawing on dozens of industry interviews, in-the-trenches personal experience, and extensive research, this book lays out how companies can find, enter, and win in new markets--and organize themselves to tackle the mission successfully. Combining a fast-moving narrative with practical insight, Capturing New Markets upends traditional approaches with the kind of counterintuitive strategies that are necessary to meet the unique challenge of new markets. You ll learn how to: Leverage new markets to turbo charge your company s growth engine Spot opportunities to create new markets Assess the growth prospects and viability of markets that don`t yet exist Target a new market s first customers Choose between two major alternatives to sales channels Time market entry to be either a first mover or a fast follower Tackle emerging markets profitably Enable large companies to approach new markets nimbly Catalyze the growth of new markets through public policy Through more than 150 examples, ranging from Roman Egypt to current headlines, Capturing New Markets shows how to beat the odds and grow in any economy. Capturing New Markets: How Smart Companies Create Opportunities Others Don`t: Create and dominate new markets to escape commoditization and spur business growth! New markets are your best shot at growth, but to win them you ll need the right toolkit. Drawing on dozens of industry interviews, in-the-trenches personal experience, and extensive research, this book lays out how companies can find, enter, and win in new markets--and organize themselves to tackle the mission successfully. Combining a fast-moving narrative with practical insight, Capturing New Markets upends traditional approaches with the kind of counterintuitive strategies that are necessary to meet the unique challenge of new markets. You ll learn how to: Leverage new markets to turbo charge your company s growth engine Spot opportunities to create new markets Assess the growth prospects and viability of markets that don`t yet exist Target a new market s first customers Choose between two major alternatives to sales channels Time market entry to be either a first mover or a fast follower Tackle emerging markets profitably Enable large companies to approach new markets nimbly Catalyze the growth of new markets through public policy Through more than 150 examples, ranging from Roman Egypt to current headlines, Capturing New Markets shows how to beat the odds and grow in any economy. Business / Economics / Finance BUSINESS & ECONOMICS / Management BUSINESS & ECONOMICS / Marketing / General, Mcgraw Hill Book Co

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Gebundene Ausgabe, Englisch, Gebraucht Frais d'envoi2,50 EUR DHL-Versand, ab 20 EUR Versandkostenfrei in Deutschland, , DE., Livraison non-comprise
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Capturing New Markets: How Smart Companies Create Opportunities Others Don't - Stephen Wunker
Livre non disponible
(*)

Stephen Wunker:

Capturing New Markets: How Smart Companies Create Opportunities Others Don't - livre d'occasion

2011, ISBN: 0071767444

ID: 18555356273

[EAN: 9780071767446], [SC: 0.0], [PU: Mcgraw Hill Book Co], BUSINESS / ECONOMICS FINANCE; & MANAGEMENT; MARKETING GENERAL, Neu NEU & OVP - Create and dominate new markets to escape commoditization and spur business growth! New markets are your best shot at growth, but to win them you ll need the right toolkit. Drawing on dozens of industry interviews, in-the-trenches personal experience, and extensive research, this book lays out how companies can find, enter, and win in new markets--and organize themselves to tackle the mission successfully. Combining a fast-moving narrative with practical insight, Capturing New Markets upends traditional approaches with the kind of counterintuitive strategies that are necessary to meet the unique challenge of new markets. You ll learn how to: Leverage new markets to turbo charge your company s growth engine Spot opportunities to create new markets Assess the growth prospects and viability of markets that don't yet exist Target a new market s first customers Choose between two major alternatives to sales channels Time market entry to be either a first mover or a fast follower Tackle emerging markets profitably Enable large companies to approach new markets nimbly Catalyze the growth of new markets through public policy Through more than 150 examples, ranging from Roman Egypt to current headlines, Capturing New Markets shows how to beat the odds and grow in any economy. 260 pp. Englisch

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Rheinberg-Buch, Bergisch Gladbach, Germany [53870650] [Rating: 5 (von 5)]
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(*) Livre non disponible signifie que le livre est actuellement pas disponible à l'une des plates-formes associées nous recherche.
Capturing New Markets: How Smart Companies Create Opportunities Others Don't - Stephen Wunker
Livre non disponible
(*)
Stephen Wunker:
Capturing New Markets: How Smart Companies Create Opportunities Others Don't - livre d'occasion

2011

ISBN: 0071767444

ID: 18555356273

[EAN: 9780071767446], [PU: Mcgraw Hill Book Co], BUSINESS / ECONOMICS FINANCE; & MANAGEMENT; MARKETING GENERAL, Neu NEU & OVP - Create and dominate new markets to escape commoditization and spur business growth! New markets are your best shot at growth, but to win them you ll need the right toolkit. Drawing on dozens of industry interviews, in-the-trenches personal experience, and extensive research, this book lays out how companies can find, enter, and win in new markets--and organize themselves to tackle the mission successfully. Combining a fast-moving narrative with practical insight, Capturing New Markets upends traditional approaches with the kind of counterintuitive strategies that are necessary to meet the unique challenge of new markets. You ll learn how to: Leverage new markets to turbo charge your company s growth engine Spot opportunities to create new markets Assess the growth prospects and viability of markets that don't yet exist Target a new market s first customers Choose between two major alternatives to sales channels Time market entry to be either a first mover or a fast follower Tackle emerging markets profitably Enable large companies to approach new markets nimbly Catalyze the growth of new markets through public policy Through more than 150 examples, ranging from Roman Egypt to current headlines, Capturing New Markets shows how to beat the odds and grow in any economy. 260 pp. Englisch

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Rheinberg-Buch, Bergisch Gladbach, Germany [53870650] [Rating: 5 (von 5)]
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Capturing New Markets: How Smart Companies Create Opportunities Others Don't - Stephen Wunker
Livre non disponible
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Stephen Wunker:
Capturing New Markets: How Smart Companies Create Opportunities Others Don't - edition reliée, livre de poche

ISBN: 0071767444

ID: 9780071767446

Create and dominate new markets to escape commoditization and spur business growth! New markets are your best shot at growth, but to win them you ll need the right toolkit. Drawing on dozens of industry interviews, in-the-trenches personal experience, and extensive research, this book lays out how companies can find, enter, and win in new markets--and organize themselves to tackle the mission successfully. Combining a fast-moving narrative with practical insight, Capturing New Markets upends traditional approaches with the kind of counterintuitive strategies that are necessary to meet the unique challenge of new markets. You ll learn how to: Leverage new markets to turbo charge your company s growth engine Spot opportunities to create new markets Assess the growth prospects and viability of markets that don't yet exist Target a new market s first customers Choose between two major alternatives to sales channels Time market entry to be either a first mover or a fast follower Tackle emerging markets profitably Enable large companies to approach new markets nimbly Catalyze the growth of new markets through public policy Through more than 150 examples, ranging from Roman Egypt to current headlines, Capturing New Markets shows how to beat the odds and grow in any economy. HC/Wirtschaft/Werbung, Marketing[PU:Mcgraw-Hill Publ.Comp.], [PU: McGraw Hill]

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Capturing New Markets: How Smart Companies Create Opportunities Others Don't - Stephen Wunker
Livre non disponible
(*)
Stephen Wunker:
Capturing New Markets: How Smart Companies Create Opportunities Others Don't - edition reliée, livre de poche

ISBN: 0071767444

ID: 9780071767446

Create and dominate new markets to escape commoditization and spur business growth! New markets are your best shot at growth, but to win them you ll need the right toolkit. Drawing on dozens of industry interviews, in-the-trenches personal experience, and extensive research, this book lays out how companies can find, enter, and win in new markets--and organize themselves to tackle the mission successfully. Combining a fast-moving narrative with practical insight, Capturing New Markets upends traditional approaches with the kind of counterintuitive strategies that are necessary to meet the unique challenge of new markets. You ll learn how to: Leverage new markets to turbo charge your company s growth engine Spot opportunities to create new markets Assess the growth prospects and viability of markets that don't yet exist Target a new market s first customers Choose between two major alternatives to sales channels Time market entry to be either a first mover or a fast follower Tackle emerging markets profitably Enable large companies to approach new markets nimbly Catalyze the growth of new markets through public policy Through more than 150 examples, ranging from Roman Egypt to current headlines, Capturing New Markets shows how to beat the odds and grow in any economy. HC/Wirtschaft/Werbung, Marketing, [PU: McGraw Hill]

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Détails sur le livre
Capturing New Markets: How Smart Companies Create Opportunities Others Don't
Auteur:

Wunker, Stephen

Titre:

Capturing New Markets: How Smart Companies Create Opportunities Others Don't

ISBN:

9780071767446

Advance tactics and strategies for pioneering new markets

Informations détaillées sur le livre - Capturing New Markets: How Smart Companies Create Opportunities Others Don't


EAN (ISBN-13): 9780071767446
ISBN (ISBN-10): 0071767444
Version reliée
Date de parution: 2011
Editeur: Mcgraw-Hill Publ.Comp.
260 Pages
Poids: 0,551 kg
Langue: Englisch

Livre dans la base de données depuis 03.01.2008 05:02:51
Livre trouvé récemment le 03.01.2017 15:18:42
ISBN/EAN: 9780071767446

ISBN - Autres types d'écriture:
0-07-176744-4, 978-0-07-176744-6

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