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The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes - Mark, Margaret; Pearson, Carol
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Mark, Margaret; Pearson, Carol:

The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes - nouveau livre

ISBN: 9780071364157

ID: 287697

Margaret Mark is the president of Margaret Mark Strategic Insight, a marketing consulting firm specializing in a unique form of brand management based on a deep, even primal, understanding of how consumers and brands interact. A former Executive Vice President of Young & Rubicam, her recent clients include Cablevision/Madison Square Garden, Sesame Workshop, SAP America, Polo Ralph Lauren, and the March of Dimes. Carol S. Pearson, Ph.D. , is President of CASA, the Center for Archetypal Studies and Applications, a management consultant offering integrated branding/organizational developments services, and the best-selling author of The Hero Within: Six Archetypes We Live By , Awakening the Heroes Within: 12 Archetypes to Help Us Find Ourselves and Transform Our World , Magic at Work , and the Pearsons-Marr Archetype Indicator (PMAI). Pearson and Mark apply the concepts described in this book both individually and in partnership. For further information, contact PearsonMark@earthlink.com. Business Business eBook, McGraw-Hill Education

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The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes (Hardcover) - by Carol Pearson, Margaret Mark
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by Carol Pearson, Margaret Mark:

The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes (Hardcover) - livre d'occasion

ISBN: 9780071364157

ID: 928155830

Acceptable. Acceptable-It may contain highlighting/markings throughout, stickers on the covers, and the covers and corners may show shelf wear.Corners,pages may be dent.All text is legible.Do not include ACCESS CODE, CD-ROM or companion materials even if stated in item title. 07

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The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes - Margaret Mark; Carol Pearson; Carol S. Pearson
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Margaret Mark; Carol Pearson; Carol S. Pearson:
The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes - edition reliée, livre de poche

2001

ISBN: 9780071364157

ID: 495644886

McGraw-Hill, 2001-01-16. Hardcover. Acceptable. Excellent customer service. Prompt Customer Service. Buy with confidence. Ships Fast. 24*7 Customer Service., McGraw-Hill, 2001-01-16

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Hero and the Outlaw - Margaret Mark; Carol S. Pearson
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Margaret Mark; Carol S. Pearson:
Hero and the Outlaw - edition reliée, livre de poche

2001, ISBN: 9780071364157

ID: 2692065

Hardcover, Buch, [PU: McGraw-Hill Professional]

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ISBN: 9780071364157

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Détails sur le livre
The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes
Auteur:

Mark, Margaret; Pearson, Carol S.; Mark Margaret

Titre:

The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes

ISBN:

9780071364157

A brand's meaning--how it resonates in the public heart and mind--is a company's most valuable competitive advantage. Yet, few companies really know how brand meaning works, how to manage it, and how to use brand meaning strategically. Written by best-selling author Carol S. Pearson (The Hero Within) and branding guru Margaret Mark, this groundbreaking book provides the illusive and compelling answer. Using studies drawn from the experiences of Nike, Marlboro, Ivory and other powerhouse brands, the authors show that the most successful brands are those that most effectively correspond to fundamental patterns in the unconscious mind known as archetypes. The book provides tools and strategies to: - Implement a proven system for identifying the most appropriate and leverageable archetypes for any company and/or brand - Harness the power of the archetype to align corporate strategy to sustain competitive advantage

Informations détaillées sur le livre - The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes


EAN (ISBN-13): 9780071364157
ISBN (ISBN-10): 0071364153
Version reliée
Livre de poche
Date de parution: 2001
Editeur: MCGRAW HILL BOOK CO
384 Pages
Poids: 0,744 kg
Langue: eng/Englisch

Livre dans la base de données depuis 27.04.2007 00:13:42
Livre trouvé récemment le 17.01.2017 07:58:46
ISBN/EAN: 9780071364157

ISBN - Autres types d'écriture:
0-07-136415-3, 978-0-07-136415-7

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