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Semiotics and Shock Advertisement - Corinna Colette Vellnagel
Livre non disponible
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Corinna Colette Vellnagel:

Semiotics and Shock Advertisement - nouveau livre

2011, ISBN: 9783640836451

ID: 691079403

Essay from the year 2011 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: Excellent, The University of Surrey (Department of English), course: Language of Advertising, language: English, abstract: There is advertisement - and there is advertisement: Most ads have the intention to make people aware of a product, service or concept followed by the purchase and therefore ´´support the free-market economy´´ (Reschke: 1998, p. 1); but there are ads whose main aim is to inform people, more precisely to call their attention to a certain topic. Consequently, advertisements cause different reactions: Some ads make people smile or even giggle; some just communicate plane information; whilst others make people think and reflect; and again others literally shock people. Advertising campaigns such as the WWF 9/11 one, the ´´Get unhooked´´ ads or Antonio Federici´s banned campaign (q.v. Appendix 1-3) are only three examples on the list of campaigns banned in the 21st century due to unethical content. Those offensive advertisements include ´´messages that transgress laws and customs (e.g. anti-human rights), breach a moral or social code (e.g. profanity, vulgarity) or outrage the moral or physical senses (e.g. gratuitous use of violence, use of disgusting images)´´ (Chan et al.: 2007, p. 608). Researchers found out that adverts, which ´´are incongruent with social norms attract attention and are more likely to be retained in memory´´ (Gulas and Weinberger: 2006, p. 173). Attracting interest can be done on different ways: by either using attention attracting pictures, sounds, signs or just simple words and phrases. How and with which semiotic means do advertisers create a shocking effect? Bücher > Fremdsprachige Bücher > Englische Bücher Taschenbuch 22.02.2011, GRIN, .201

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Semiotics and Shock Advertisement - Corinna Colette Vellnagel
Livre non disponible
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Corinna Colette Vellnagel:

Semiotics and Shock Advertisement - nouveau livre

2011, ISBN: 9783640836451

ID: 116702976

Essay from the year 2011 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: Excellent, The University of Surrey (Department of English), course: Language of Advertising, language: English, abstract: There is advertisement - and there is advertisement: Most ads have the intention to make people aware of a product, service or concept followed by the purchase and therefore ´´support the free-market economy´´ (Reschke: 1998, p. 1); but there are ads whose main aim is to inform people, more precisely to call their attention to a certain topic. Consequently, advertisements cause different reactions: Some ads make people smile or even giggle; some just communicate plane information; whilst others make people think and reflect; and again others literally shock people. Advertising campaigns such as the WWF 9/11 one, the ´´Get unhooked´´ ads or Antonio Federici´s banned campaign (q.v. Appendix 1-3) are only three examples on the list of campaigns banned in the 21st century due to unethical content. Those offensive advertisements include ´´messages that transgress laws and customs (e.g. anti-human rights), breach a moral or social code (e.g. profanity, vulgarity) or outrage the moral or physical senses (e.g. gratuitous use of violence, use of disgusting images)´´ (Chan et al.: 2007, p. 608). Researchers found out that adverts, which ´´are incongruent with social norms attract attention and are more likely to be retained in memory´´ (Gulas and Weinberger: 2006, p. 173). Attracting interest can be done on different ways: by either using attention attracting pictures, sounds, signs or just simple words and phrases. How and with which semiotic means do advertisers create a shocking effect? Buch (dtsch.) Bücher>Fremdsprachige Bücher>Englische Bücher, GRIN

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Semiotics and Shock Advertisement - Corinna Colette Vellnagel
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Corinna Colette Vellnagel:
Semiotics and Shock Advertisement - nouveau livre

2011

ISBN: 9783640836451

ID: 96f8be69f752eead44a9fa1e9b71caf3

How and with which semiotic means do advertisers create a shocking effect? Essay from the year 2011 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: Excellent, The University of Surrey (Department of English), course: Language of Advertising, language: English, abstract: There is advertisement - and there is advertisement: Most ads have the intention to make people aware of a product, service or concept followed by the purchase and therefore "support the free-market economy" (Reschke: 1998, p. 1); but there are ads whose main aim is to inform people, more precisely to call their attention to a certain topic. Consequently, advertisements cause different reactions: Some ads make people smile or even giggle; some just communicate plane information; whilst others make people think and reflect; and again others literally shock people. Advertising campaigns such as the WWF 9/11 one, the "Get unhooked" ads or Antonio Federici's banned campaign (q.v. Appendix 1-3) are only three examples on the list of campaigns banned in the 21st century due to unethical content. Those offensive advertisements include "messages that transgress laws and customs (e.g. anti-human rights), breach a moral or social code (e.g. profanity, vulgarity) or outrage the moral or physical senses (e.g. gratuitous use of violence, use of disgusting images)" (Chan et al.: 2007, p. 608). Researchers found out that adverts, which "are incongruent with social norms attract attention and are more likely to be retained in memory" (Gulas and Weinberger: 2006, p. 173). Attracting interest can be done on different ways: by either using attention attracting pictures, sounds, signs or just simple words and phrases. Bücher / Fremdsprachige Bücher / Englische Bücher 978-3-640-83645-1, GRIN

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Semiotics and Shock Advertisement - Vellnagel, Corinna Colette
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Vellnagel, Corinna Colette:
Semiotics and Shock Advertisement - Livres de poche

2011, ISBN: 9783640836451

[ED: Softcover], [PU: Grin Verlag], Essay from the year 2011 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: Excellent, The University of Surrey (Department of English), course: Language of Advertising, language: English, abstract: There is advertisement and there is advertisement: Most ads have the intention to make people aware of a product, service or concept followed by the purchase and therefore support the free-market economy (Reschke: 1998, p. 1) but there are ads whose main aim is to inform people, more precisely to call their attention to a certain topic. Consequently, advertisements cause different reactions: Some ads make people smile or even giggle some just communicate plane information whilst others make people think and reflect and again others literally shock people. Advertising campaigns such as the WWF 9/11 one, the Get unhooked ads or Antonio Federici s banned campaign (q.v. Appendix 1-3) are only three examples on the list of campaigns banned in the 21st century due to unethical content. Those offensive advertisements include messages that transgress laws and customs (e.g. anti-human rights), breach a moral or social code (e.g. profanity, vulgarity) or outrage the moral or physical senses (e.g. gratuitous use of violence, use of disgusting images) (Chan et al.: 2007, p. 608). Researchers found out that adverts, which are incongruent with social norms attract attention and are more likely to be retained in memory (Gulas and Weinberger: 2006, p. 173). Attracting interest can be done on different ways: by either using attention attracting pictures, sounds, signs or just simple words and phrases.2011. 32 S. 210 mmVersandfertig in 3-5 Tagen, [SC: 0.00], Neuware, gewerbliches Angebot

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Semiotics and Shock Advertisement - Vellnagel, Corinna Colette
Livre non disponible
(*)
Vellnagel, Corinna Colette:
Semiotics and Shock Advertisement - Livres de poche

2011, ISBN: 9783640836451

[ED: Softcover], [PU: Grin Verlag], Essay from the year 2011 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: Excellent, The University of Surrey (Department of English), course: Language of Advertising, language: English, abstract: There is advertisement and there is advertisement: Most ads have the intention to make people aware of a product, service or concept followed by the purchase and therefore support the free-market economy (Reschke: 1998, p. 1) but there are ads whose main aim is to inform people, more precisely to call their attention to a certain topic. Consequently, advertisements cause different reactions: Some ads make people smile or even giggle some just communicate plane information whilst others make people think and reflect and again others literally shock people. Advertising campaigns such as the WWF 9/11 one, the Get unhooked ads or Antonio Federici s banned campaign (q.v. Appendix 1-3) are only three examples on the list of campaigns banned in the 21st century due to unethical content. Those offensive advertisements include messages that transgress laws and customs (e.g. anti-human rights), breach a moral or social code (e.g. profanity, vulgarity) or outrage the moral or physical senses (e.g. gratuitous use of violence, use of disgusting images) (Chan et al.: 2007, p. 608). Researchers found out that adverts, which are incongruent with social norms attract attention and are more likely to be retained in memory (Gulas and Weinberger: 2006, p. 173). Attracting interest can be done on different ways: by either using attention attracting pictures, sounds, signs or just simple words and phrases.2011. 32 S. 210 mmVersandfertig in 3-5 Tagen, [SC: 0.00]

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Détails sur le livre
Semiotics and Shock Advertisement
Auteur:

Vellnagel, Corinna Colette

Titre:

Semiotics and Shock Advertisement

ISBN:

3640836456

Essay from the year 2011 in the subject Communications - Public Relations, Advertising, Marketing, printed single-sided, grade: Excellent, The University of Surrey (Department of English), course: Language of Advertising, language: English, abstract: There is advertisement - and there is advertisement: Most ads have the intention to make people aware of a product, service or concept followed by the purchase and therefore "support the free-market economy" (Reschke: 1998, p. 1); but there are ads whose main aim is to inform people, more precisely to call their attention to a certain topic. Consequently, advertisements cause different reactions: Some ads make people smile or even giggle; some just communicate plane information; whilst others make people think and reflect; and again others literally shock people. Advertising campaigns such as the WWF 9/11 one, the "Get unhooked" ads or Antonio Federici's banned campaign (q.v. Appendix 1-3) are only three examples on the list of campaigns banned in the 21st century due to unethical content. Those offensive advertisements include "messages that transgress laws and customs (e.g. anti-human rights), breach a moral or social code (e.g. profanity, vulgarity) or outrage the moral or physical senses (e.g. gratuitous use of violence, use of disgusting images)" (Chan et al.: 2007, p. 608). Researchers found out that adverts, which "are incongruent with social norms attract attention and are more likely to be retained in memory" (Gulas and Weinberger: 2006, p. 173). Attracting interest can be done on different ways: by either using attention attracting pictures, sounds, signs or just simple words and phrases.

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EAN (ISBN-13): 9783640836451
ISBN (ISBN-10): 3640836456
Version reliée
Livre de poche
Date de parution: 2011
Editeur: Grin Verlag

Livre dans la base de données depuis 16.01.2009 09:06:36
Livre trouvé récemment le 10.11.2016 15:42:44
ISBN/EAN: 3640836456

ISBN - Autres types d'écriture:
3-640-83645-6, 978-3-640-83645-1

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