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In What Way Has The Globalisation Of Advertising Affected National And Local Cultures And Identities?
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In What Way Has The Globalisation Of Advertising Affected National And Local Cultures And Identities? - nouveau livre

2003, ISBN: 9783638643078

ID: 9783638643078

Essay from the year 2003 in the subject Cultural Studies - Basics and Definitions, grade: 82, University of Leeds (Trinity and All Saints College), course: National and Global Culture, 106 entries in the bibliography, language: English, abstract: It has been argued that individual and national identities are becoming increasingly fragmented under conditions of globalisation, that with accelerated global flows of commodities, culture and people, we become increasingly disembedded Essay from the year 2003 in the subject Cultural Studies - Basics and Definitions, grade: 82, University of Leeds (Trinity and All Saints College), course: National and Global Culture, 106 entries in the bibliography, language: English, abstract: It has been argued that individual and national identities are becoming increasingly fragmented under conditions of globalisation, that with accelerated global flows of commodities, culture and people, we become increasingly disembedded and rootless. It is argued here that amid this increasing fragmentation, or perhaps in reaction to it, certain narratives work to anchor national identities and local culture in what is perceived to be tradition. This paper examines the relationship between globalisation and the construction of national and local identities in the advertisements of several Western and non-Western countries, like Canada and Germany and Malaysia, Thailand and Ladakh in the western Himalayas. In this paper advertising is being seen as a part of the culture industries, which play an important role in the creation of community. In many scholarly accounts it has been asserted that globalisation and the spread of multinational corporations and their products and services are leading to a homogenisation of cultural diversity and to an increasing uniformity of tastes, fashions and thoughts around the world. The globalisation of advertising, which we are going to look at in the following pages, however, produces different outcomes for national and local cultures and identities in many cases. Books, Social Sciences~~Ethnic Studies~~General, In-What-Way-Has-the-Globalisation-of-Advertising-Affected-National-and-Local-Cultures-and-Identities~~Florian-Mayer, , , , , , , , , , GRIN Verlag

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In what way has the globalisation of advertising affected national and local cultures and identities? - Florian Mayer
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Florian Mayer:

In what way has the globalisation of advertising affected national and local cultures and identities? - nouveau livre

2007, ISBN: 9783638643078

ID: 690879356

Essay from the year 2003 in the subject Cultural Studies - Basics and Definitions, grade: 82, University of Leeds (Trinity and All Saints College), course: National and Global Culture, 106 entries in the bibliography, language: English, abstract: It has been argued that individual and national identities are becoming increasingly fragmented under conditions of globalisation, that with accelerated global flows of commodities, culture and people, we become increasingly disembedded and rootless. It is argued here that amid this increasing fragmentation, or perhaps in reaction to it, certain narratives work to anchor national identities and local culture in what is perceived to be tradition. This paper examines the relationship between globalisation and the construction of national and local identities in the advertisements of several Western and non-Western countries, like Canada and Germany and Malaysia, Thailand and Ladakh in the western Himalayas. In this paper advertising is being seen as a part of the culture industries, which play an important role in the creation of community. In many scholarly accounts it has been asserted that globalisation and the spread of multinational corporations and their products and services are leading to a homogenisation of cultural diversity and to an increasing uniformity of tastes, fashions and thoughts around the world. The globalisation of advertising, which we are going to look at in the following pages, however, produces different outcomes for national and local cultures and identities in many cases. In what way has the globalisation of advertising affected national and local cultures and identities? Bücher > Fremdsprachige Bücher > Englische Bücher Taschenbuch 01.10.2007, GRIN, .200

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In what way has the globalisation of advertising affected national and local cultures and identities? - Florian Mayer
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Florian Mayer:
In what way has the globalisation of advertising affected national and local cultures and identities? - nouveau livre

2003

ISBN: 9783638643078

ID: 5c44320ecc5c9c346c1897c8ba12d514

In what way has the globalisation of advertising affected national and local cultures and identities? Essay from the year 2003 in the subject Cultural Studies - Basics and Definitions, grade: 82, University of Leeds (Trinity and All Saints College), course: National and Global Culture, 106 entries in the bibliography, language: English, abstract: It has been argued that individual and national identities are becoming increasingly fragmented under conditions of globalisation, that with accelerated global flows of commodities, culture and people, we become increasingly disembedded and rootless. It is argued here that amid this increasing fragmentation, or perhaps in reaction to it, certain narratives work to anchor national identities and local culture in what is perceived to be tradition. This paper examines the relationship between globalisation and the construction of national and local identities in the advertisements of several Western and non-Western countries, like Canada and Germany and Malaysia, Thailand and Ladakh in the western Himalayas. In this paper advertising is being seen as a part of the culture industries, which play an important role in the creation of community. In many scholarly accounts it has been asserted that globalisation and the spread of multinational corporations and their products and services are leading to a homogenisation of cultural diversity and to an increasing uniformity of tastes, fashions and thoughts around the world. The globalisation of advertising, which we are going to look at in the following pages, however, produces different outcomes for national and local cultures and identities in many cases. Bücher / Fremdsprachige Bücher / Englische Bücher 978-3-638-64307-8, GRIN

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In what way has the globalisation of advertising affected national and local cultures and identities? - Florian Mayer
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Florian Mayer:
In what way has the globalisation of advertising affected national and local cultures and identities? - nouveau livre

2003, ISBN: 9783638643078

ID: 116386559

Essay from the year 2003 in the subject Cultural Studies - Basics and Definitions, grade: 82, University of Leeds (Trinity and All Saints College), course: National and Global Culture, 106 entries in the bibliography, language: English, abstract: It has been argued that individual and national identities are becoming increasingly fragmented under conditions of globalisation, that with accelerated global flows of commodities, culture and people, we become increasingly disembedded and rootless. It is argued here that amid this increasing fragmentation, or perhaps in reaction to it, certain narratives work to anchor national identities and local culture in what is perceived to be tradition. This paper examines the relationship between globalisation and the construction of national and local identities in the advertisements of several Western and non-Western countries, like Canada and Germany and Malaysia, Thailand and Ladakh in the western Himalayas. In this paper advertising is being seen as a part of the culture industries, which play an important role in the creation of community. In many scholarly accounts it has been asserted that globalisation and the spread of multinational corporations and their products and services are leading to a homogenisation of cultural diversity and to an increasing uniformity of tastes, fashions and thoughts around the world. The globalisation of advertising, which we are going to look at in the following pages, however, produces different outcomes for national and local cultures and identities in many cases. In what way has the globalisation of advertising affected national and local cultures and identities? Buch (dtsch.) Bücher>Fremdsprachige Bücher>Englische Bücher, GRIN

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In what way has the globalisation of advertising affected national and local cultures and identities? - Florian Mayer
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In what way has the globalisation of advertising affected national and local cultures and identities? - Livres de poche

2007, ISBN: 3638643077

ID: 10407736992

[EAN: 9783638643078], Neubuch, [PU: Grin Verlag Okt 2007], This item is printed on demand - Print on Demand Titel. - Essay from the year 2003 in the subject Cultural Studies - Basics and Definitions, printed single-sided, grade: 82, University of Leeds (Trinity and All Saints College), course: National and Global Culture, 106 entries in the bibliography, language: English, abstract: It has been argued that individual and national identities are becoming increasingly fragmented under conditions of globalisation, that with accelerated global flows of commodities, culture and people, we become increasingly disembedded and rootless. It is argued here that amid this increasing fragmentation, or perhaps in reaction to it, certain narratives work to anchor national identities and local culture in what is perceived to be tradition. This paper examines the relationship between globalisation and the construction of national and local identities in the advertisements of several Western and non-Western countries, like Canada and Germany and Malaysia, Thailand and Ladakh in the western Himalayas. In this paper advertising is being seen as a part of the culture industries, which play an important role in the creation of community. In many scholarly accounts it has been asserted that globalisation and the spread of multinational corporations and their products and services are leading to a homogenisation of cultural diversity and to an increasing uniformity of tastes, fashions and thoughts around the world. The globalisation of advertising, which we are going to look at in the following pages, however, produces different outcomes for national and local cultures and identities in many cases. 64 pp. Englisch

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In what way has the globalisation of advertising affected national and local cultures and identities?
Auteur:

Mayer, Florian

Titre:

In what way has the globalisation of advertising affected national and local cultures and identities?

ISBN:

3638643077

Essay aus dem Jahr 2003 im Fachbereich Kulturwissenschaft, einseitig bedruckt, Note: 82, University of Leeds (Trinity and All Saints College), Veranstaltung: National and Global Culture, 106 Eintragungen im Literaturverzeichnis, Sprache: Englisch, Abstract: It has been argued that individual and national identities are becoming increasingly fragmented under conditions of globalisation, that with accelerated global flows of commodities, culture and people, we become increasingly disembedded and rootless. It is argued here that amid this increasing fragmentation, or perhaps in reaction to it, certain narratives work to anchor national identities and local culture in what is perceived to be tradition. This paper examines the relationship between globalisation and the construction of national and local identities in the advertisements of several Western and non-Western countries, like Canada and Germany and Malaysia, Thailand and Ladakh in the western Himalayas. In this paper advertising is being seen as a part of the culture industries, which play an important role in the creation of community. In many scholarly accounts it has been asserted that globalisation and the spread of multinational corporations and their products and services are leading to a homogenisation of cultural diversity and to an increasing uniformity of tastes, fashions and thoughts around the world. The globalisation of advertising, which we are going to look at in the following pages, however, produces different outcomes for national and local cultures and identities in many cases.

Informations détaillées sur le livre - In what way has the globalisation of advertising affected national and local cultures and identities?


EAN (ISBN-13): 9783638643078
ISBN (ISBN-10): 3638643077
Livre de poche
Date de parution: 2007
Editeur: GRIN Verlag
64 Pages
Poids: 0,105 kg
Langue: eng/Englisch

Livre dans la base de données depuis 06.03.2008 13:19:47
Livre trouvé récemment le 28.10.2016 21:38:46
ISBN/EAN: 3638643077

ISBN - Autres types d'écriture:
3-638-64307-7, 978-3-638-64307-8

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