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Involving Customers in New Service Development - Gustafsson, Anders; Edvardsson, Bo; Kristensson, Per
Livre non disponible
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Gustafsson, Anders; Edvardsson, Bo; Kristensson, Per:

Involving Customers in New Service Development - nouveau livre

ISBN: 9781860946691

ID: 1214953

This book deals with how companies can involve customers or users in order to learn with them in the field of service-based business development. It presents a variety of customer-involvement approaches, methods for learning with customers, and the results of case studies conducted in both service and manufacturing companies focusing on value-creation through services.Based on research carried out by several research groups around the world, as well as on illustrative cases, the book creates new actionable knowledge regarding customer-involvement which will be useful for both practitioners and scholars.Benefits for readers include: an understanding of the business potential of learning with customers and other users; an overview of the fields of new service development and customer-involvement with regard to concepts, theoretical frameworks, and models, in addition to strategies and techniques for involving users in fruitful ways during the innovation process; an illustration of the cases based on the results of empirical studies; and managerial implications and guidelines regarding how to manage customer-involvement during the different phases of the new service and business development process. Business Business eBook, World Scientific Publishing Company

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Involving Customers in New Service Development - Bo Magnusson, Peter Gustafsson, Anders Edvardsson
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Bo Magnusson, Peter Gustafsson, Anders Edvardsson:

Involving Customers in New Service Development - nouveau livre

ISBN: 9781860946691

ID: bf8be022a6c20c4d4ea0f006b11680fc

Involving Customers in New Service Development Deals with how companies can involve customers in order to learn the field of service-based business development. This book presents a variety of customer-involvement approaches, methods for learning with customers, and the results of case studies conducted in both service and manufacturing companies focusing on value-creation through services. Bücher / Fremdsprachige Bücher / Englische Bücher 978-1-86094-669-1, Imperial College Pr

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(*) Livre non disponible signifie que le livre est actuellement pas disponible à l'une des plates-formes associées nous recherche.
Involving Customers in New Service Development - Bo Gustafsson, Anders Kristensson, Per Edvardsson
Livre non disponible
(*)
Bo Gustafsson, Anders Kristensson, Per Edvardsson:
Involving Customers in New Service Development - nouveau livre

ISBN: 9781860946691

ID: 118680350

Deals with how companies can involve customers in order to learn the field of service-based business development. This book presents a variety of customer-involvement approaches, methods for learning with customers, and the results of case studies conducted in both service and manufacturing companies focusing on value-creation through services. Involving Customers in New Service Development Buch (fremdspr.) Bücher>Fremdsprachige Bücher>Englische Bücher, Imperial College Pr

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Involving Customers in New Service Development - Bo Magnusson, Peter Gustafsson, Anders Edvardsson
Livre non disponible
(*)
Bo Magnusson, Peter Gustafsson, Anders Edvardsson:
Involving Customers in New Service Development - nouveau livre

ISBN: 9781860946691

ID: 195782531

Deals with how companies can involve customers in order to learn the field of service-based business development. This book presents a variety of customer-involvement approaches, methods for learning with customers, and the results of case studies conducted in both service and manufacturing companies focusing on value-creation through services. Involving Customers in New Service Development Buch (fremdspr.) Bücher>Fremdsprachige Bücher>Englische Bücher, Imperial College Pr

Nouveaux livres Thalia.de
No. 14083791 Frais d'envoi, Versandfertig innerhalb von 3 Wochen, DE (EUR 0.00)
Details...
(*) Livre non disponible signifie que le livre est actuellement pas disponible à l'une des plates-formes associées nous recherche.
Involving Customers in New Service Development - Bo Edvardsson; Anders Gustafsson; Per Kristensson
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Bo Edvardsson; Anders Gustafsson; Per Kristensson:
Involving Customers in New Service Development - edition reliée, livre de poche

2006, ISBN: 9781860946691

ID: 7851242

Hardcover, Buch, [PU: Imperial College Press]

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Détails sur le livre
Involving Customers in New Service Development
Auteur:

Peter Magnusson

Titre:

Involving Customers in New Service Development

ISBN:

1860946690

Informations détaillées sur le livre - Involving Customers in New Service Development


EAN (ISBN-13): 9781860946691
ISBN (ISBN-10): 1860946690
Version reliée
Date de parution: 2006
Editeur: Imperial College Pr
323 Pages
Poids: 0,618 kg
Langue: eng/Englisch

Livre dans la base de données depuis 14.05.2007 22:17:18
Livre trouvé récemment le 29.10.2016 08:12:18
ISBN/EAN: 1860946690

ISBN - Autres types d'écriture:
1-86094-669-0, 978-1-86094-669-1

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