The Internet economy has changed just about everything about how businesses find and cultivate customers. Most of what so-called experts discuss these days is actually simple technical matters. CEOs, sales managers and owners of small companies need something broader-a new paradigm for identifying, approaching and developing customers. This involves more than the details of assembling a broadcast e-mail. Its a strategy for impressing customers online and convincing them to do business with you on an ongoing basis. Burke offers a complete system for defining goods or services, promoting them appropriately and adjusting them to the changing terms of online business. He examines winners and losers in the information economy...and doesnt hesitate to take controversial stands. His opinions are distinctive...and well-informed. In a marketplace that calls just about everything genius, Burke dares to tell the truth about marketing and customer service plans that work-and ones that...
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Burke offers readers a complete system for defining their goods or services, promoting them appropriately and adjusting them to the changing term of on-line business. business and investing,computers and technology,e-commerce,industries and professions,management and leadership,marketing,marketing and sales E-Commerce, Silver Lake Publishers
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Relationship Aspect Marketing: Cutting-Edge Business Development in the Internet Age - Livres de poche
Relationship Aspect Marketing: Cutting-Edge Business Development in the Internet Age Relationship-Aspect-Marketing~~Jack-Burke Business>Marketing Strategies>Marketing Strategies Paperback, Silver Lake Publishing
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Burke offers readers a complete system for defining their goods or services, promoting them appropriately and adjusting them to the changing term of on-line business.
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[EAN: 9781563437410], Gebraucht, guter Zustand, Business & Economics|General, Business & Economics|Marketing|General, 739 Gramm.
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Relationship Aspect Marketing
Informations détaillées sur le livre - Relationship Aspect Marketing
EAN (ISBN-13): 9781563437410
ISBN (ISBN-10): 1563437414
Livre de poche
Date de parution: 2000
Editeur: SILVER LAKE PUB
Poids: 0,676 kg
Livre dans la base de données depuis 26.04.2007 17:05:05
Livre trouvé récemment le 20.10.2016 05:54:04
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