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Visual Rhetoric: A Reader in Communication and American Culture Lester C. Olson Editor
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Visual images, artifacts, and performances play a powerful part in shaping U.S. culture. To understand the dynamics of public persuasion, students must understand this visual rhetoric. Th… Plus…

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ISBN: 9781412949194

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Visual Rhetoric: A Reader in Communication and American Culture Lester C. Olson Editor

Visual images, artifacts, and performances play a powerful part in shaping U.S. culture. To understand the dynamics of public persuasion, students must understand this "visual rhetoric." This rich anthology contains 20 exemplary studies of visual rhetoric, exploring an array of visual communication forms, from photographs, prints, television documentary, and film to stamps, advertisements, and tattoos.

In material original to this volume, editors Lester C. Olson, Cara A. Finnegan, and Diane S. Hope present a critical perspective that links visuality and rhetoric, locates the study of visual rhetoric within the disciplinary framework of communication, and explores the role of the visual in the cultural space of the United States.

Enhanced with these critical editorial perspectives, Visual Rhetoric: A Reader in Communication and American Culture provides a conceptual framework for students to understand and reflect on the role of visual communication in the cultural and public sphere of the United States.

Key Features and Benefits

Five broad pairs of rhetorical action―performing and seeing; remembering and memorializing; confronting and resisting; commodifying and consuming; governing and authorizing―introduce students to the ways visual images and artifacts become powerful tools of persuasion Each section opens with substantive editorial commentary to provide readers with a clear conceptual framework for understanding the rhetorical action in question, and closes with discussion questions to encourage reflection among the essays The collection includes a range of media, cultures, and time periods; covers a wide range of scholarly approaches and methods of handling primary materials; and attends to issues of gender, race, sexuality and class Contributors include: Thomas Benson; Barbara Biesecker; Carole Blair; Dan Brouwer; Dana Cloud; Kevin Michael DeLuca; Anne Teresa Demo; Janis L. Edwards; Keith V. Erickson; Cara A. Finnegan; Bruce Gronbeck; Robert Hariman; Christine Harold; Ekaterina Haskins; Diane S. Hope; Judith Lancioni; Margaret R. LaWare; John Louis Lucaites; Neil Michel; Charles E. Morris III; Lester C. Olson; Shawn J. Parry-Giles; Ronald Shields; John M. Sloop; Nathan Stormer; Reginald Twigg and Carol K. Winkler


"This book significantly advances theory and method in the study of visual rhetoric through its comprehensive approach and wise separations of key conceptual components." ―Julianne H. Newton, University of Oreg

Informations détaillées sur le livre - Visual Rhetoric: A Reader in Communication and American Culture Lester C. Olson Editor


EAN (ISBN-13): 9781412949194
ISBN (ISBN-10): 141294919X
Livre de poche
Date de parution: 2008
Editeur: SAGE Publications Core >1 >T
437 Pages
Poids: 0,695 kg
Langue: eng/Englisch

Livre dans la base de données depuis 2008-02-02T15:24:07+01:00 (Paris)
Page de détail modifiée en dernier sur 2024-03-13T12:19:07+01:00 (Paris)
ISBN/EAN: 141294919X

ISBN - Autres types d'écriture:
1-4129-4919-X, 978-1-4129-4919-4
Autres types d'écriture et termes associés:
Auteur du livre: finnegan, olson, cara, louis winkler, kevin thomas, kevin haskins, keith giles, christine winkler, michael benson, dan dana, barbara thomas, robert michel, michael morris, barbara neil, hope robert charles, michael newton, robert nathan, anne lester, john edwards
Titre du livre: the visual culture reader, visual cultures reader, without rhetoric, visual communication


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2901412949193 Visual Rhetoric: A Reader in Communication and American Culture (Lester C. Olson)


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