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Billions: Selling to the New Chinese Consumer - Doctoroff, Tom
Livre non disponible
(*)
Doctoroff, Tom:

Billions: Selling to the New Chinese Consumer - Livres de poche

2007, ISBN: 1403976635

ID: 14095608180

[EAN: 9781403976635], [PU: Palgrave Macmillan Trade], History|Asia|China, Language Arts & Disciplines|Communication, Social Science|Sociology|General, Business & Economics|Consumer Behavior, Business & Economics|Marketing|General, This Book is in Good Condition. Clean Copy With Light Amount of Wear. 100% Guaranteed. Summary: Part 1: Chinese Culture and Buying Motivations *Big Dreams, Small Potatoes: The Motivations of China's New Middle Class * Dreams and Disasters: China's Mass Market Mindset * Balancing Half the Sky: What Chinese Women Want * The Mind of Chinese Men: the Anxiety of Disorientation * "Conformist Individualism" and Chinese Youth * The "Chinese-ness" of the Mainland vs. Hong Kong and Taiwan *Part 2: The Fundamentals of Relevant China Strategies* Soft Touch and Hard Cash: The Iron Link between Insight and Profit * The Brand Vision: The Soul of the Machine * Portfolio Management in the PRC: How and When to Extend a Brand * Anticipating the Peculiarities of China's Media Scene * How to Leverage the Glory of 2008 *Part 3: On the Ground Lessons: Winning and Losing in China *Into the Shallow End: Ten Easy Tips for Good China Ads * Missing the Point: Why Multinationals Fail in China * Culture, Corporate Structure, and the Elusive Power of Local Brands * Chinese Consumers, Chinese Brands and the MNC Learning Curve * Chinese Cultural Relativism and Global Branding Part 1: Chinese Culture and Buying Motivations *Big Dreams, Small Potatoes: The Motivations of China's New Middle Class * Dreams and Disasters: China's Mass Market Mindset * Balancing Half the Sky: What Chinese Women Want * The Mind of Chinese Men: the Anxiety of Disorientation * "Conformist Individualism" and Chinese Youth * The "Chinese-ness" of the Mainland vs. Hong Kong and Taiwan *Part 2: The Fundamentals of Relevant China Strategies* Soft Touch and Hard Cash: The Iron Link between Insight and Profit * The Brand Vision: The Soul of the Machine * Portfolio Management in the PRC: How and When to Extend a Brand * Anticipating the Peculiarities of China's Media Scene * How to Leverage the Glory of 2008 *Part 3: On the Ground Lessons: Winning and Losing in China *Into the Shallow End: Ten Easy Tips for Good China Ads * Missing the Point: Why Multinationals Fail in China * Culture, Corporate Structure, and the Elusive Power of Local Brands * Chinese Consumers, Chinese Brands and the MNC Learning Curve * Chinese Cultural Relativism and Global Branding

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Book Deals, Lewiston, NY, U.S.A. [60506629] [Rating: 4 (von 5)]
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Billions: Selling to the New Chinese Consumer - Doctoroff, Tom
Livre non disponible
(*)

Doctoroff, Tom:

Billions: Selling to the New Chinese Consumer - Livres de poche

2007, ISBN: 1403976635

ID: 14097732878

[EAN: 9781403976635], Neubuch, [PU: Palgrave Macmillan Trade], History|Asia|China, Language Arts & Disciplines|Communication, Social Science|Sociology|General, Business & Economics|Consumer Behavior, Business & Economics|Marketing|General, Brand New, Unread Copy in Perfect Condition. A+ Customer Service! Summary: Part 1: Chinese Culture and Buying Motivations *Big Dreams, Small Potatoes: The Motivations of China's New Middle Class * Dreams and Disasters: China's Mass Market Mindset * Balancing Half the Sky: What Chinese Women Want * The Mind of Chinese Men: the Anxiety of Disorientation * "Conformist Individualism" and Chinese Youth * The "Chinese-ness" of the Mainland vs. Hong Kong and Taiwan *Part 2: The Fundamentals of Relevant China Strategies* Soft Touch and Hard Cash: The Iron Link between Insight and Profit * The Brand Vision: The Soul of the Machine * Portfolio Management in the PRC: How and When to Extend a Brand * Anticipating the Peculiarities of China's Media Scene * How to Leverage the Glory of 2008 *Part 3: On the Ground Lessons: Winning and Losing in China *Into the Shallow End: Ten Easy Tips for Good China Ads * Missing the Point: Why Multinationals Fail in China * Culture, Corporate Structure, and the Elusive Power of Local Brands * Chinese Consumers, Chinese Brands and the MNC Learning Curve * Chinese Cultural Relativism and Global Branding Part 1: Chinese Culture and Buying Motivations *Big Dreams, Small Potatoes: The Motivations of China's New Middle Class * Dreams and Disasters: China's Mass Market Mindset * Balancing Half the Sky: What Chinese Women Want * The Mind of Chinese Men: the Anxiety of Disorientation * "Conformist Individualism" and Chinese Youth * The "Chinese-ness" of the Mainland vs. Hong Kong and Taiwan *Part 2: The Fundamentals of Relevant China Strategies* Soft Touch and Hard Cash: The Iron Link between Insight and Profit * The Brand Vision: The Soul of the Machine * Portfolio Management in the PRC: How and When to Extend a Brand * Anticipating the Peculiarities of China's Media Scene * How to Leverage the Glory of 2008 *Part 3: On the Ground Lessons: Winning and Losing in China *Into the Shallow End: Ten Easy Tips for Good China Ads * Missing the Point: Why Multinationals Fail in China * Culture, Corporate Structure, and the Elusive Power of Local Brands * Chinese Consumers, Chinese Brands and the MNC Learning Curve * Chinese Cultural Relativism and Global Branding

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Book Deals, Lewiston, NY, U.S.A. [60506629] [Rating: 4 (von 5)]
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Billions - Doctoroff, Tom; Sorrell, Martin
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Doctoroff, Tom; Sorrell, Martin:
Billions - nouveau livre

2008

ISBN: 9781403976635

ID: 1963266

Part 1: Chinese Culture and Buying Motivations * Big Dreams, Small Potatoes: The Motivations of China's New Middle Class * Dreams and Disasters: China's Mass Market Mindset * Balancing Half the Sky: What Chinese Women Want * The Mind of Chinese Men: the Anxiety of Disorientation * "Conformist Individualism" and Chinese Youth * The "Chinese-ness" of the Mainland vs. Hong Kong and Taiwan * Part 2: The Fundamentals of Relevant China Strategies * Soft Touch and Hard Cash: The Iron Link between Insight and Profit * The Brand Vision: The Soul of the Machine * Portfolio Management in the PRC: How and When to Extend a Brand * Anticipating the Peculiarities of China's Media Scene * How to Leverage the Glory of 2008 * Part 3: On the Ground Lessons: Winning and Losing in China * Into the Shallow End: Ten Easy Tips for Good China Ads * Missing the Point: Why Multinationals Fail in China * Culture, Corporate Structure, and the Elusive Power of Local Brands * Chinese Consumers, Chinese Brands and the MNC Learning Curve * Chinese Cultural Relativism and Global Branding Business Business eBook, St. Martin's Press

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Billions: Selling to the New Chinese Consumer. - Doctoroff, Tom
Livre non disponible
(*)
Doctoroff, Tom:
Billions: Selling to the New Chinese Consumer. - Livres de poche

2007, ISBN: 1403976635

ID: 17566002978

[EAN: 9781403976635], [SC: 260.32], [PU: Smp Palgrave Trade], Taschenbuch, leichte Lagerspuren, Mängelmarkierung am Ober- und Unterschnitt, innen absolut sauberes Exemplar 240 S. Englisch 350g

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Billions: Selling to the New Chinese Consumer. - Doctoroff, Tom
Livre non disponible
(*)
Doctoroff, Tom:
Billions: Selling to the New Chinese Consumer. - Livres de poche

2007, ISBN: 1403976635

ID: 17566002978

[EAN: 9781403976635], [PU: Smp Palgrave Trade], Taschenbuch, leichte Lagerspuren, Mängelmarkierung am Ober- und Unterschnitt, innen absolut sauberes Exemplar 240 S. Englisch 350g

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Ursula Ingenhoff, Bergisch Gladbach, Germany [62879454] [Rating: 5 (von 5)]
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Détails sur le livre
Billions: Selling to the New Chinese Consumer
Auteur:

Doctoroff, Tom

Titre:

Billions: Selling to the New Chinese Consumer

ISBN:

1403976635

This book cracks the code of marketing to the New Chinese Consumer--all 1.3 billion of them. Marketers of some of the world's leading brands come to China without any clear understanding of their new audience. But the same rules do not apply in China. Doctoroff delves into the psychology of contemporary Chinese consumers to explain the importance of culture in shaping buying decisions. He provides insight into consumers' fundamental motivations and reveals mistakes which many multinational competitors make. Anyone who plans to do business in China--especially those preparing for the 2008 Olympics in Beijing--shouldn't be without this book.

Informations détaillées sur le livre - Billions: Selling to the New Chinese Consumer


EAN (ISBN-13): 9781403976635
ISBN (ISBN-10): 1403976635
Livre de poche
Date de parution: 2007
Editeur: Palgrave
225 Pages
Poids: 0,308 kg
Langue: eng/Englisch

Livre dans la base de données depuis 22.10.2007 19:31:41
Livre trouvé récemment le 07.01.2017 12:28:28
ISBN/EAN: 1403976635

ISBN - Autres types d'écriture:
1-4039-7663-5, 978-1-4039-7663-5

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