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The Effective Use of Market Research: How to Drive and Focus Better Business Decisions - Livres de poche

2004, ISBN: 9780749442002

Kogan Page, 2004. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in … Plus…

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The Effective Use of Market Research: How to Drive and Focus Better Business Decisions - Livres de poche

2004, ISBN: 9780749442002

Kogan Page, 2004. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in … Plus…

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The Effective Use of Market Research: How To Drive And Focus Better Business Decisions (Market Research in Practice) - Livres de poche

ISBN: 9780749442002

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The Effective Use of Market Research: How to Drive and Focus Better Business Decisions - Livres de poche

ISBN: 9780749442002

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The Effective Use of Market Research

This latest edition of Effective Use of Market Research explains: How to develop representative samples Data protection legislation The professional ethics incorporated in the MRS Code of Conduct More and more companies today are using market research techniques, not just to find new markets, products and customers, but also to improve management and marketing decision making and to monitor customer service. The Effective Use of Market Research looks at the circumstances in which market research is necessary, and explains what management can expect to gain from research and then analyses the type of business decisions that may be taken as a result. An organization that knows its customers and monitors its activity well, and also has a good understanding of the key research techniques it needs, is likely to develop more competitive sales, marketing and communications strategies. "

Informations détaillées sur le livre - The Effective Use of Market Research


EAN (ISBN-13): 9780749442002
ISBN (ISBN-10): 074944200X
Livre de poche
Date de parution: 2004
Editeur: Kogan Page
192 Pages
Poids: 0,367 kg
Langue: eng/Englisch

Livre dans la base de données depuis 2007-10-08T08:07:07+02:00 (Paris)
Page de détail modifiée en dernier sur 2023-08-29T11:33:39+02:00 (Paris)
ISBN/EAN: 074944200X

ISBN - Autres types d'écriture:
0-7494-4200-X, 978-0-7494-4200-2
Autres types d'écriture et termes associés:
Auteur du livre: birn, page research, robin puy
Titre du livre: decisions, business focus, effective use market research, market research practice, drive, how research, better, the business research


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